Disney And Huarun Paint Jointly Launched Cartoon "Wonderful Paint"
The little mermaid sleeping in the palace, Vigny, the dream bear, flew to the sky in a balloon.
Now, a new paint product "wonderful lacquer" will make the children's fantasies come true.
Huarun paint, the leading paint company in China, and the "special paint" for children's rooms, which is jointly launched by Water Disney paint and the United States, will reproduce these cartoon stories and shapes in the children's rooms, creating a family atmosphere full of fantasy and warmth and a comfortable and healthy family environment for children.
This is Disney's first collaboration with paint companies.
"Miao Yao lacquer" is a green product specially designed for children's rooms with personality requirements and environmental protection requirements.
In terms of environmental protection, "Miao Yao lacquer" is strictly controlled by the characteristics of children's vulnerability to pollution, and its environmental indicators are better than the national environmental indicators. It is easy to scrub formula design and meet the needs of children's activity environment. It can not only adopt Disney's cartoon characters and color schemes, but also cooperate with children's different stages of growth to provide a number of wonderful design plans for children's overall painting effect, and create an immersive, personalized and environmentally friendly and healthy fantasy world for children.
As a leading enterprise in China's coatings industry, Huarun coatings always aims to provide consumers with the best surface effect.
Its coating products have been appraised by the State Administration of quality supervision and quarantine for many times as "national inspection free products" and "China famous brand products". The "Huarun" trademark was also recognized as "China's well-known trademark" in the previous year.
The Huarun paint and Disney jointly launched the "wonderful lacquer", that is, through the injection of Disney elements into home painting, creating more happiness for Chinese children.
In April 18, 2008, at the "wonderful lacquer" new product conference held at the Kempinski Hotel Chengdu, Ms. Wu Ruiyun, director of the consumer goods department of Walter Disney company, said that the "wonderful paint" project is the first time that Disney has set foot in the paint industry, hoping to bring more joy and create a better childhood through all the theme painting effects. The cooperation with Huarun coatings mainly focused on its prestige and popularity in the industry. I think a brand has such a good reputation that it is inseparable from the quality of its products.
Some experts pointed out that Disney's cartoon image has spread health, happiness, hope, optimism and firm attitude towards life, which helps to cultivate children's lively, optimistic and confident personality and imagination.
Huarun paint combined with Disney's company to integrate these cartoon images into the children's living space helps children's growth and embodies the social responsibility of Huarun coatings as a concern for the next generation of national enterprises.
At the same time, Disney is the world's top 500 enterprises. The choice of cooperation with Huarun coatings also reflects Disney's recognition of the strength of Huarun coatings enterprises and the recognition of product quality.
It is reported that the theme of the first phase of the "wonderful lacquer" listing includes the series of the little mermaid's palace, Cinderella and crystal shoes, Vigny's flying to the sky, and the story of the circus. In the future, more theme effects will be launched according to the market demand.
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