Double Star Liu Shuli: Special Star Achieves 10 Billion In 5 Years.
On the second day after the celebrity industry held the Chengdu regional distributors' meeting, the special star company of Southwest double star made a counterattack.
Yesterday, the chairman of the southwest double star board chairman Liu Shuli and chief executive Mr. Han Junzhi and his wife both appeared at the dealer meeting of Chuan Chuan in Chengdu. They signed a contract with the provincial Football Association in the name of special star to fully package the Sichuan youth football team.
Legendary Chinese businessman Cheng Wanqi (once the chairman of the world Chinese Association and chairman of the FIBA) and the fortune asset holding group in Chengdu, also made an intention to invest with 100 million yuan to invest in the domestic emerging market, and plan to open 1000 stores in 3 years.
Reporters saw at the Crowne Plaza Chengdu yesterday, the double star dealers coming from all over Sichuan will be surrounded by the scene, and the presence of Ma Mingyu, Wei Qun and other Sichuan stars will also activate the atmosphere.
An agent said that celebrity industry Chengdu logistics platform was very tight for dealers' "comfort". He wanted to hear what Liu Shuli had said.
It is reported that the original double stars in Sichuan, a total of 490 agents, yesterday, 480 came to the scene.
5 years to do 10 billion Liu Shuli's opening, that is, issued the "star launch is forced to" voice, vowed to "Sichuan's first sports local brand" sales in 5 years to achieve 10 billion yuan.
This statement, immediately aroused the scene of the dealer exclaimed.
What is the concept of 10 billion yuan?
Wang Weifeng, chief capital operation officer of special star, revealed that Nike has about 5000000000 yuan sales in China a year, while domestic brands such as Lining and Anta are about 3000000000, while more peers are about 1000000000.
"Southwest double star system has an annual sales volume of 1 billion 300 million, which is achieved in some regional markets. If the special star expands to nationwide sales, this goal is possible."
In order to make the core dealers advance and retreat together, "special star" yesterday said that apart from playing the free training, network hosting and putting together 30 million advertising support cards, it also expressed willingness to sell shares to the core dealers.
Wang Weifeng disclosed that the registered capital of Chengdu special star enterprise management development Co., Ltd. was 10 million, which was basically invested by the south west double stars. The Ji'nan, Chongqing, Kunming, Wanzhou, Dayi and other original territories, as well as Xi'an, Hunan and other emerging markets, will have a local special star company, which will leave shares to the core agents.
"Within a year, special star will complete the nationwide shareholding framework."
He also revealed that after the storm broke out, the shareholders of the original southwest double star actually did not waver, and more than 200 shareholders went to 3 celebrities.
The dealer signed 3 million pairs of large orders. "The first shipment 2 million pairs" was in Jinjiang, Fujian, and even produced with Adidas. Before the end of the month, Chengdu could shop.
Many stores will change shop signs first.
Wang Weifeng said.
It is reported that double star agents in Sichuan yesterday ordered 3 million pairs of special star shoes, worth 180 million yuan.
For the replacement of the risk, Wang Weifeng believes that due to the need to pay a number of intermediate links such as paying double star brand fees, the star price system will have an advantage over the original binary star.
Wang Weifeng said that on the basis of adhering to the "rural encircling the city" channel and taking the low price strategy, the "Star" chain will also launch the middle and high end route sub brands in due course.
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