Star Advertising Endorsement Companies How To Choose

Stars, markets, enterprises, planning, a ring, is not the entertainment circle, but often walking along the river, as time goes by, shoes are also wet, or when consulting the planners, but also as an entertainment insider, too fond of it! But we are doing the eight child consulting and planning work, and no entertainment rules.

It's always worrying for businesses and bosses. If you look at those celebrity spokesmen, it's not the right door to be a household. It's not a pain in the money for the stars, but a lot of pain in putting the media on the market.

At the end of last year, we had received a floor customer from Jiangxi. The chairman of the board came straight to the point with us. He wanted to find a spokesperson.

This is a smart boss, or entrepreneur, after all, the development of enterprises is very big.

This entrepreneur, in recent years, through some means, investment or financing, anyway, got a sum of money, the company grew from small to large, investment is not small.

Up to now, I want to find a consulting company, get used to it, shoot an advertising film, do some strategies, and find stars to speak for others.

"Find who, LDH of Hongkong."

The boss was rich enough to show the stars in the first place.

However, we know in our heart that first, this enterprise is a flooring industry. Now, China's flooring industry is facing a great crisis. The most frightening thing is the crisis of trust.

Second, the star is not easy to deal with. He has very strict demands on the commercials. His brokers are more difficult to deal with. The price is so high that millions of dollars are not going to come down. Unless you are friends and relatives with stars, you can make a 30 percent off.

When it comes to the floor, there are a few more words. People who are familiar with the flooring industry may know that although the floor is not a fast moving product industry, but in recent years, it has been heated up through several famous flooring, which is just like fast food products. It seems that the Chinese people's pockets have been bulging, which has led to the rapid development of the flooring industry.

So this industry is looking at it too.

Basically, we can find the name of the flooring business, have sought out stars, and there is no lack of front-line stars.

However, in the end, it is still unable to retain consumers. The reason why the flooring enterprises from south to north often fail to see disputes between consumers and enterprises. Why?

First, stars are not everything; second, quality is the most important.

顯然，地板業現在碰到了前所未有的信任危機，而在這信任危機的關口，你還想拿個明星去撞槍口，消費者作何感想? 別說花了巨資沒有效果，還更可能影響一線明星的形象,港臺明星被內地老板忽悠了，聲譽真搞砸了，那還不找企業拼命? 畢竟市場玩兒的是錢，真真切切的鈔票，一砸下去沒個幾百萬是不可能的，再加上全國哪怕區域性媒體投入，總體至少千把來萬，否則，那就別搞這事兒，你老板自己心里都沒底嘛! 這下，江西老板之前的火熱激情降溫了，理性起來，是啊，請明星為了什么，不就是為了提高銷量么，可是請了明星還是無法提高太多銷量，還可能有負面影響，何必呢，何苦呢？

But is that not invited?

The boss blinked and asked God with his little eyes.

Of course, please, we can have many other extraordinary ways! When it comes to asking stars, please speak, we subconsciously think of a certain entertainment star, a second line sports star and so on.

But to tell the truth, the value of these stars is far from that of the star market a few years ago. At that time, the stars were really stars, good reputations, good selling records and films and TV shows, especially from Hong Kong and Taiwan. Once the advertisement was taken, the sales volume of the enterprises immediately came into effect. At that time, there were mainland star endorsements. But now, the people have not been cheated enough.

I was afraid of being fooled.

So many stars have problems, whether you are RTHK or the mainland, even if they are international superstars, they are not reliable.

"At present, the IQ of consumers is at least 30 percentage points higher than before."

This is a joke made by my boss and his friend.

The competition between stars is getting bigger and bigger, and the money is getting worse. There are too many stars. Basically, it includes Hong Kong and Taiwan and the mainland. On average, there will be a star every five days in the whole year, and a star will disappear every other half a month. This way, the celebrity endorsement market will be confused. All of them want to make money while they are still influential. The endorsement products have also come from the previous stage, and become different hands, what pots and pans, what make-up masks, what make-up masks, what make-up masks, what women's hygiene products and so on.

We can not say that every star's character is problematic, but there must be some black sheep, which makes the whole market smoky, and consumers are constantly being cheated. Even our eldest brother Jackie Chan, who is respected by us, has this suspicion. What he claims to do is to prevent the shampoo from overlord. It is said that the effect is not so good and even counterproductive.

It is very painful for netizens who have used this product.

What's more, some stars have big problems in their own style, involving yellow news and entertainment hidden rules. These are not enough to help some enterprises.

Can we not ask the appropriate spokesperson to see the above celebrity endorsement phobia? It is bound to have this idea. In fact, on behalf of the spokesperson, we can completely change our thinking and take another view.

The purpose is very clear, that is, to increase sales.

As long as we find some good ways.

Choosing a spokesperson is accurate, economical and inexpensive.

Remember, the first military discipline must be kept firmly in mind. We must make clear the location of the product and then consider which spokesman is the most suitable.

Indeed, sometimes we turn on the TV, and some celebrity endorsements make us not only unthinkable, but also want to curse.

A beautiful, flowery and unarmed woman became a spokesman for motorcycles.

That power can be controlled by a little girl (no small feminism, no misunderstanding for female readers, and many men can't ride a motorcycle). Who can ride this?

I heard that they still sell well, and those middle-aged women who have been nearly half a hundred years, who are also on the table to promote health products or cosmetics. How can they make her rejuvenate? There are still some men who have started advertising for women's products. There is a little discipline in their creativity. They must first see the product positioning. Of course, you know that your creativity is the principle of relocation, but it is also based on the basic visual nausea of the masses.

There are also advertisements that cost a lot of money to invite celebrities, but the advertising slogans advertised in this advertisement are harmless. Or, a spokesperson who may never use the product of a company can swear in the advertisement.

The fat man sold the pot, the bald head sold the shampoo, the little woman sold the suit, the old man sold the cosmetics, and the weak little girls sold the flying shoes. Did she run up?

So, this positioning is really not an easy thing.

Once, we searched for more than 300 stars in order to find a suitable spokesperson. When we thought about the first line, we thought about not being red, we thought about young people, and we wanted to be mature. Finally, we chose a well-known CCTV host who had been popular in China and now retired from hosting circles.

Say young, no, not old. It's neither a front line nor a gas. The price is not expensive.

The most important thing is that she fits the product temperament and feels that way.

Finally, after the packaging of the advertising series, the endorser was launched, and the market was full of excitement, which was much more eye-catching than those of the first line stars.

But every day, advertising smashed and smashed. It definitely sold well, bullshit, and money constantly smashed out of ads, changing which brand could sell well. It was nauseous advertising on the brain. Others said its creativity was good, and more importantly, it smashed it out with money and changed it into another product or idea, and it could also be sold.

There is nothing else to do with money. It is only under these two backgrounds that such actions can take place. One is a fool boss, the other is a madman entrepreneur.

A bit off the point, pull back, return to the truth, or talk about how to choose a spokesperson, how to use the least cost to exchange for the biggest market profits, this is the true realm.

When you choose a celebrity endorser, you have to figure out the personality of the star you want to invite.

This is crucial.

Some of the stars may be Gang Hong. They become a first-line or second line at a time. But what is his character?

It is impossible to judge that such an uncertain star, the manufacturer is best to find less. Finally, a spokesperson has a moral problem, and it also smashed the brand of the product.

In addition, we must see some potential stars who haven't had scarlet yet. As long as they touch his character, we can see his potential.

For example, in this respect, Coca-Cola and Nike, as well as Adidas, have already had a very mature experience. They will not necessarily choose the stars who are popular. They will also choose some new stars, not even novas.

Because in advance, they will deal with these potential spokesmen and their surrounding people carefully, and then feel their character accurately, so that they can accurately predict the future of the spokesperson.

Domestic enterprises can also learn from this. They can carefully observe the development of some potential star endorsers. Now, they are just ordinary people who do not flow into the market, but in the future, they may be a fast starred star.

No one would have expected one hundred percent of his achievements today.

Those who had been looking for him for a long time were very good at choosing stars.

As the old saying goes, first line stars are not necessarily the best spokesmen. Some second or even three line stars can cooperate with him as long as he is consistent with the brand attributes of their products.

There are three reasons for this. First, the price of these two or three line stars is not high. Generally speaking, if a spokesperson wants to ask a spokesperson, the cost of less than one million (after tax) is acceptable.

Second, these stars will work very hard to publicize their products. After all, the number of advertisements they can pick up will be far less than that of the first line stars, and they will not be so arrogant that they will work hard to serve every business customer well.

Third, these two or three line stars may also be the first stars in the minds of some small crowds. For example, those main supporting roles in Chinese TV dramas, though some of them may not even know their names, will see them in many teleplays.

There are also those classic supporting actors in Hongkong. They grew up with a generation, acting on their skills, not losing first-line stars, though they were only supporting roles, but they even played the leading role in many films.

However, it is undeniable that they are acting well, and they are just being familiar with their faces.

Therefore, to find their spokesmen can find fame and price, so long as they plan properly, it is a very cost-effective thing.

Must the Advertising Spokesperson live? Now many enterprises may have a kind of inertia thinking, and the spokesperson is definitely a real person.

In fact, many spokesmen have many alternative symbols instead of real people.

For example, cartoon characters, I heard that the British flag is replaced by the classic character flag, which adds a cartoon dragon logo character, which shows how attractive the cartoon image is.

Although in the mainland of China, we will also directly contact some cartoon characters as spokesmen of products, but this is more on the international brand, while domestic brands are choosing live star endorsements, which is related to the brand development of local brands.