The Secret Advertising Lie Of The Shoe City

"Deichman shoes city" low price pledge "can be fulfilled" follow-up report, in April 10th, this reporter to "Deichman shoe city" low price pledge "can be fulfilled" for the theme of Deichman shoe city has been reported.

After reading the report, Deichman shoes city sent a fax to the newspaper, saying, "there is no" Gloria brand "female bag in Deichman shoe city." Deichman shoe city has always followed the principle of "honesty and trustworthiness" since its opening, and has established a good impression among the vast number of consumers.

In the newspaper published "Deichman shoes city" low price pledge "can be fulfilled" before reporters in Deichman investigation, there are a variety of (more than 30) Gloria women's bag in sales.

But a few days ago, the reporter came to Deichman again and again, saying "there is no" Gloria brand women bag "bag sales area. At this time, there are only seven or eight women's bags in the counter, but the Gloria billboard is still placed prominently in front of the counter.

This is an advertisement everywhere in the shoe city of Dai man. The Gloria women's bag and other brands of women's bags are placed together. There are many styles, because no invoice can be invoked.

The customer who came to Beijing from Jinzhou, Liaoning, was told that he could not invoke for the time being.

Deichman said these brands are "cheap 400 yuan to 200 yuan per pair", but some of them sell higher than others.

The Gloria women's bag in Deichman shoes city cabinet, the label in front of the women's bag, has the brand, model, original price and current price of the package. The Gloria advertisement in the shoe and bag area of Deichman shoes is very conspicuous. Recently, the network newspaper sent two more people to Deichman's shoe city.

Selling at a low price is 35 yuan to sell 135 yuan. The six floor of Beijing zoo area is Deichman shoe city.

In order to facilitate customers, the shoe city has set up a direct elevator from the first floor to the six floor, so that customers can reach the shoe city in a very short time.

Entering the shoe city of Dai shim man, the billboard "expensive one yuan loses 1000 yuan, false one pair loses thousand double", "sell below cost price" is very conspicuous.

"After seeing the advertisement, I feel that buying shoes here can get a lot of money."

This is a feeling from a customer who took the elevator with reporters.

Reporters came to the sports shoes area, found that most of the shoes are not heard of the brand, style and quality and the one or two floors of the shop floor shoes, no difference, only Jordan and several other brands of sneakers are known as "brand".

In the sports shoes area, there are sports shoes, peace shoes, such as "jubilant", "happy" and "proud dragon".

Most of these shoes are produced in Fujian, Jinjiang and other places.

According to the reporter's observation, the price of these sneakers at Deichman ranges from 100 yuan to 150 yuan.

Jinjiang, Fujian, is a famous shoe capital in China. It mainly produces sports shoes, and sports shoes such as Hongxing Erke and PEAK are from here. There are more than 1000 shoe factories.

In November last year, reporters went to Jinjiang, Nanan and other shoe factories in Fujian for a week of investigation and interview.

For sports shoes, the factory price of Jinjiang is slightly higher, most of which is around 35 yuan.

Because the shoe factory in Nanan is a developing enterprise, its scale, popularity and quality are slightly inferior to that of Jinjiang. Therefore, the price of their shoes is about 30 yuan, and the price of some shoes is 20 yuan.

According to Deichman, its shoes are supplied by factories, so the price of the shoes mentioned above is about 35 yuan, and the price will be lower if they are produced in Nanan.

In addition, from Jinjiang, Fujian and Nanan to Beijing, the price of men's shoes for each pair of shoes is about 1.5 yuan, while the price of women's shoes is about 1 yuan.

There is a big difference between the price and the price of each pair of shoes for Deichman.

The provincial 50% price is higher than some large shopping malls. Deichman shoe city has also produced an advertisement about 50% for each pair of shoes.

However, reporters found that the price of several shoes is not only low, but also higher than other shopping malls.

In the city of Jordan, a pair of discount sports shoes priced at 200 yuan.

According to the reporter, the sale price of the beautiful square in Asian Sports Village is 180 yuan, while the price of other styles of men's shoes is more than two hundred or three hundred yuan. "The price of these shoes seems to be more expensive than other places. Isn't Deichman's advertisement an average yield of 50%?"

The two girls looked at the price tag.

In the billboard of the shoes of the city, "each pair of cheap 400 yuan to 200 yuan" brand includes Charles Wang, seven wolves (love shares, quotes, information) and Montagut brands.

Charles Wang is a famous brand advertised in the Dai man man bus advertisement. In the shoe city, the brand shoes have many styles.

Reporters picked up a pair of leather shoes priced at 189 yuan for Charles Wang, a salesperson immediately came to the reporter: "this shoe is recently arrived, the style is good, sell well, the original price is more than 320."

According to the reporter, the price of this shoe in other large shopping malls is almost the same as that of Deichman. What is "cheap 400 yuan to 200 yuan for each pair of shoes"?

"This shoe is so priced, we don't know the specific circumstances."

The salesperson said.

The reporter also looked for several shoes in the women's shoes area. After asking the original price, there was only a pair of casual leather shoes and the price difference was nearly 200 yuan. The rest of the shoes did not reach the average price difference of 50% in the Deichman advertisement.

In addition, reporters found that in the men's shoes area, the price of seven pairs of wolf shoes is not much different from other shopping malls.

The way to change the legal business is to avoid invoicing. "Why not invoice me?

I will go back tomorrow. How can I make up my future invoice? "

A man from Jinzhou, Liaoning, came to Beijing to attend the Beijing self taught examination. After seeing Deichman's advertisement, she was very attracted. So she came here to spend more than 500 yuan to buy a leather bag.

He told reporters that he bought a Montagut male bag and asked for an invoice. The cashier said he would go to the reception desk to make an invoice.

At the service desk, the Dai Shi man shoe city posted a letter of regret that "my shoe city is processing invoices for the machine, so I can't make invoices for the time being."

"What if I make an invoice?"

Asked the man.

Sorry, no invoice can be opened now. If you want to invoice, please come back at the weekend.

The staff refused to invoice the consumers.

"I just came to Beijing for an examination, and I will go back to Liaoning tomorrow. How can I make an invoice to Beijing in the weekend?"

Under the reporter's questioning, the service desk staff explained that the invoice had not been in existence for a long time, because "the company is making invoice for the tax machine, so it can not be invoiced for the time being". "You can keep the shopping ticket. As long as it is this year, we will invoice it at that time."

The staff said.