Double Star'S Interest In Seesaw Warfare

It is often a fatal wound to a business.

Double star group broke out civil war, and President Wang Hai stood on the cusp of public opinion.

In this process, the long-standing existence of a controlling relationship between the two stars, celebrities and Chengdu binaries has been reflected.

There are two threads running through the cocoon and silk thread.

A line is between the double star group and Chengdu binaries.

In 1999, Wang Hai "sold the risk of being killed and squatted in jail" to sell off the market.

After reform, Chengdu Binxing has changed from a Southwest operation company under the double star group to a private enterprise. Its identity is a regional agent for the products of the two star group. The two star group does not own shares of Chengdu's twin stars.

In 2004, Wang Hai also sold the Chengdu double star system. The Chengdu double star has the right to use the trademark of "double star" and "DBSD". It also gives preferential treatment for "4 years' free management fee and 4 years' royalty".

Chengdu's binaries are growing rapidly by borrowing from the group.

Wang Hai decentralization subsidiary has effectively promoted the enthusiasm of its subsidiaries and played a role as a forerunner in the economic reform.

However, the Chengdu double star's wings are hard to break away from the control of the Binxing group, not to mention the group's commitment to decentralization.

So when the double star group is ready to accept the right to let the power go too far, the Chengdu binaries have gathered the strength and power to obstruct the right to take action.

The other line is double star celebrities.

The famous Qingdao star (Limited by Share Ltd) is jointly owned by two star group, Binxing group and 10 natural persons represented by Wang Haiwei.

Among them, Wang Haizhan 21.88%, the largest shareholder, two star group and group trade union held 16.5% of the shares.

Although Wang Hai has repeatedly said that "two star celebrities are not myself, I do not dare to say that the two star celebrities are my Wang Hai company", but whether the two stars are "surnamed" or "surname" is hard to conclude, which has become a hidden bomb in the double star civil war.

It always comes.

The double star group has encountered the "rulers' self governance". The double star brand has become an overgrazing public ranch. The agents are fighting alone and even fighting each other. The quality of service is poor, which can not reflect the brand image and disturb the market order.

Under such circumstances, Wang Hai had to integrate sales channels.

At the same time, Chengdu's double star cake is getting bigger and bigger. Its total assets are nearly 300 million yuan, with annual sales volume of 750 million yuan.

In 2007, Wang Hai asked the two star company to represent 51% pairs of star group and Chengdu Double Star Holdings. The Chengdu double star refused to accept the "doubts about the legality of celebrities industrial holding Chengdu double stars". The two sides launched a hard fought battle of words and a real economic blockade: Chengdu double stars accused Wang Hai of embezzlement of state-owned intangible assets, and the double star group lifted the agency authorization for Chengdu binaries and cut off the supply of goods.

The star of the two stars is finally on the first line. The legacy of structural reform has become the bottleneck of Wang Hai holding Chengdu binaries.

With the focus of "51% equity", the two lines are close to each other.

Through the debate on "holding 51%", we see the collision of interests.

Wang Hai wants to take the interests of the whole star as a whole, and Chengdu binaries are sticking to their interests.

However, so far, the gunpowder of the internal conflict has gone down: Wang Hai has repeatedly said, "if Chengdu binaries are willing to sit down and talk about brand agents, I will always welcome them."

Chengdu double star responsible person said, "our feelings for the two stars and Wang Hai will never change.

As long as Wang Hai is willing, we can talk at any time. "

In the final analysis, the interests will be the "hard war" army.

First of all, for Wang Hai, he had worked with Liu Shuli to fight against the double stars and had close ties. Liu Shuli and his wife must have known a lot of inner secrets of Wang Hai, which made Liu Shuli and his wife more credible and credible when they attacked Wang Hai.

Once Wang Hai is in a hurry, it is not impossible for them to turn over some old debts in order to win the battle.

Moreover, the Chengdu double star has made great achievements in the development of the entire double star. It is really necessary to destroy the Chengdu double star. It will take time to cultivate such a powerful right arm.

Second, for Chengdu binaries, the failure of the two star group will cause itself to be embarrassed by the "rice without straw". Although it has a special star brand, it can not support the star brand.

If there is a protracted war, Chengdu's twin stars can hardly survive.

Even if we can really divide the house, it will be hard to rearrange our duties.

Moreover, those dealers who pledge to follow Chengdu's twin stars are not necessarily in front of the interests of the Binxing group.

In order to benefit, double star group and Chengdu double star began to try to compromise.

However, there is still no lack of compromise in the compromise: Double Star Group notified Chengdu dealers, "strictly prohibit the sale of non binary products in double star stores", and open up the war between the two stars and the special star for the Chengdu market.

If we insist on splitting up, both the double star group and Chengdu Binxing will kill one thousand of the enemy and eight hundred of the soldiers, especially Wang Hai, who may lose more than Liu's husband and wife.

Reconciliation is a great joy.

Compromise requires compromise. Compromise is a strategy and art. It is flexible and flexible.

As for how to reconcile, we must see whether Wang Hai's compromise strategy is properly applied.

We can not wait to see this point.