BASF, The World'S Leading Chemical Company, Won The Product Differentiation Excellence Award.

BASF, the world's leading chemical company, recently acquired

Market Research and analysis, the product differentiation Excellence Award (protective footwear materials) presented by Sullivan, Frost&Sullivan, is a commendation for the company's research and development in the protection of footwear polyurethane composites, and has made outstanding contributions to innovation and differentiation to meet the needs of the Asia Pacific customers.

Sullivan, research analyst at the Asia Pacific Chemical, materials and food industry at Anita, said: "from the perspective of the whole industry, the choice of materials is playing an increasingly important role in the design and performance improvement of shoes. In addition, it is also the key to the optimization of the production process." (Pamu), in the field of shoe design and performance improvement, is an important part of the production process optimization.

Thanks to its rich expertise in the field of polyurethane, BASF has successfully met.

Market demand for polyurethane shoe sole composite material keeps ahead in the Asia Pacific market. "

"We are very honored to win this award," said Dr. Ramkumar Dhruva, senior vice president of BASF Pu Asia Pacific business. "This is a full recognition of BASF's commitment to innovation, product quality, customer service and support.

This is exactly what BASF brand is in the Asia Pacific market, especially in the Asia Pacific market.

The reason for this is highly respected. "

"The key to BASF's success is that we can provide tailored polyurethane solutions.

We are working closely with footwear manufacturers to develop composite materials to meet the ultra-high standards and requirements of protective footwear.

Wen Jiongchun, vice president of BASF Asia Pacific polyurethane composites (Hyoung SoonMoon) added.

In order to meet the demand of the protective footwear market, BASF is gradually developing Elastopan with better performance, such as oil and antistatic.

Instead of traditional materials.

Thanks to its rich expertise in the field of polyurethane, BASF has successfully developed a combination of protective footwear that is comfortable, durable, and has good elasticity and skid resistance.

Take Elastopan? Extreme as an example, this polyurethane compound for rain boots is the result of BASF's continuous product differentiation.

The rain boots produced by Elastopan? Extreme are 40% lighter than that of rubber and PVC rain boots, and they can also maintain good elasticity in the low temperature environment of 40 degrees below zero, and effectively resist the damage of cold, water, ice and snow, soil and dust.

Sullivan, the winner of the best practices award, strictly adopts the practical measurement based evaluation method.

In the race for excellence in product differentiation, Sullivan, from the perspective of unique features / functionality, quality / complexity, customization, meeting the needs of the target market, and brand recognition of products, benchmarks BASF's products with the main competitors in the industry, and finally BASF stands out.

About BASF polyurethane

As a leading supplier of polyurethane composite products and special products solutions and basic products, BASF not only has 38 global network composed of polyurethane composite materials factory, but also provides a perfect combination of products and services, making it the preferred partner of many industry customers.

BASF's "polyurethane solution" brand embodies the company's market experience and leading technology in the field of polyurethane composites and special elastomers for more than 40 years.

Rich polyurethane experience and reliable service capabilities are essential in the service oriented polyurethane mix and specialty products business.

From technical services and sales to production and marketing, BASF provides customers with fast local support through its polyurethane composite plant network in the development of personalized solutions, and has firmly established its leading market position in the world in the production of polyurethane basic products with its world-class production equipment.

Polyurethane helps to keep energy saving while also making our life more comfortable, safe and pleasant.

Polyurethane can improve the thermal insulation effect of the building, make the car parts more beautiful and lighter.

Soles, mattresses, household products and sports leisure products manufacturers can make full use of the unique advantages that BASF provides because BASF's polyurethane products combine the expertise and expertise of BASF polyurethane experts from all over the world.