Zhejiang Silk Enterprises Make Money By Cultural Creativity

An ordinary one.

Put in the market may earn only 2 yuan, if making cultural gifts such as scarves, you can earn 20 yuan; if the silk fabric is made into decorative products such as wallpaper, curtains and so on, the profit will become 200 yuan; if it is injected with cultural and artistic elements, and after making an art product, the profit may be 2000 yuan or even 20000 yuan.

Act as

In recent years, the silk industry has experienced the pains of raw materials shortage and price increase, labor costs rising sharply, and shrinking foreign trade. Some silk companies have begun to try to combine products with cultural creativity. Silk has broken away from its simple fabric properties and has become an artistic commodity with originality and high added value.

In the recent 2012 International Silk Fair, silk art has become a major highlight in addition to traditional silk clothing and accessories.

In the exhibition hall of Wan Shi Li group and the Silk Road Group, exquisite silk paintings and silk books attracted many foreigners' curious eyes.

The head of Wan Shi Li group said that this year, Wan Shi Li group opened a silk art project from the silk product system, signed a contract with the artists of the world's intangible cultural heritage, such as silk, Song Jin, Yun brocade, and made silk art products. "At present, the cultural heritage successors who have already cooperated include the National Silk experts, Song Jin successor Qian Xiaoping, and the successor of Qian Xiaoping."

Take the famous painter Luo Zhongli's "father" as an example, by selling needless embroidery to the inheritors of intangible cultural heritage, the price of a piece of silk works has reached 680 thousand yuan.

In addition to signing with the world's intangible cultural heritage successors, Wan Shi Li also established the China Silk Art Institute through cooperation with various art institutes.

At present, the silk products series of Wan Shi Li has been covered.

Gifts, silk books, wallpaper and other household textiles and automotive decoration products.

In the first half of this year, in the background of the whole industry downturn, the sales of Wan Shi Li did not drop.

In addition to developing high-end works of art such as silk and calligraphy, in order to cope with the shrinking of silk exports, the high quality home textile brand "Lufthansa" after the Silk Road Group exported to domestic sales also sold the price of the artworks.

A set of exquisite European court style silk bedding, the price is generally between 10 thousand -2 yuan.

Recently, the silk culture research association was formally established in Zhejiang. "Through the excavation, inheritance, innovation and development of silk culture, we can enhance the influence and visibility of silk in the international community, and ultimately promote the healthy and sustainable development of silk industry."

Shen Aiqin, the first president of the Silk Culture Research Association, said.