Industry Upgrades Boost Hundreds Of Billions Of "Industrial Multiplication"

On the eve of national day, the big holiday has not yet started. The Chinese women's shoes city in Wuhou District, Chengdu has been bustling up. Every day, there are more than 10 bus tours from two cities to purchase shoes and shoes.

Leather goods.

At the same time, in September 25th, the opening ceremony of the seventh Chinese women's shoes Fair in half a month was held.

Dozens of shoe leather enterprises such as the city and the Jingdong mall and the CCB e-business platform have set up an e-commerce development alliance of China's women's shoes capital, which has officially moved Chengdu's women's shoes onto the e-commerce platform.

"On the one hand, we will increase exports to the European and American markets and Western Asian markets through the construction of the export base for Chinese women's shoes. On the other hand, we will promote domestic sales through industrial tourism and e-commerce through the creation of national AAAA level tourist attractions."

Huang Fuhao, general manager of Sichuan West shoe capital limited liability company, said that since the implementation of the "industry doubling" strategy this year, the women's shoes industry has been adhering to the high-end industry, so as to realize the 100 billion base target of Chengdu shoe making industry.

Promoting industrial upgrading

Statistics show that at present, Chengdu has 1100 shoe enterprises, more than 3000 supporting enterprises, and 300 thousand employees, forming a scale of integration, production and marketing, annual production of leather shoes over 300 million pairs, and output value of 40 billion yuan. It has formed the development pattern of Wuhou direct shoe city, Wuhou leather city and Sichuan export shoe city "three cities as one".

"But for a long time, the export of women's shoes in the form of OEM has been very stressful under the current economic conditions in Europe and the United States."

Huang Fuhao said that the total export of women's shoes last year was only 600 million US dollars, while the annual export volume exceeded 1 billion US dollars in the peak years of previous years.

To this end, women's shoes focus on creating the "western design center".

The center has a planned construction area of about 35 thousand square meters. It will build five core functional platforms, such as design training center, design and Research Center, design communication and promotion center, design exhibition trade trading center, design intellectual property protection and paction pformation center, etc., so as to attract excellent designers and teams from home and abroad and well-known trade and purchasing enterprises to enter, attracting e-commerce and all kinds of trade intermediary service agencies in order to build a well-known light industry design and Trade Center for shoes design and trade, furniture design and trade, packaging design and trade, tourism product design and trade.

At present, many companies and design companies have signed up.

"Chengdu shoe leather industry should adhere to the high-end industry, aiming at advanced manufacturing industry and taking the new high-end line of industrialization.

Relying on Wuhou direct shoe city to realize brand upgrading of Chengdu shoe making industry, relying on Wuhou leather city to realize the expansion of footwear industry chain, relying on Sichuan export shoes city to realize one-stop service for export exhibition trade, and create the largest one-stop finished shoes and leather products trade fashion center in the West.

The responsible person of the seventh China Women's shoes Fair said that only by promoting industrial upgrading can we finally achieve "double industry".

In this regard, chairman of China Leather Industry Association

It is considered that under the current severe economic environment, according to the needs of the domestic market, enterprises must strengthen the construction of brand operation, product design and sales channels, and gradually occupy the high end of the industry through their advanced design, quality and brand advantages, and then lead the development trend and trend of the industry. In developing the international market, the products of the foundry industry will be promoted from the low end to the low and middle ones. China's brand operators should actively intervene in the foreign sales network, get rid of the production constraints of the OEM enterprises, gradually increase the intensity of foreign investment, and participate more in the terminal sales of foreign markets.

To this end, Chengdu has turned the sole shoemaking industry into "shoemaking and bag industry", becoming one of the key industries in the city, so as to upgrade the leather industry and realize the expansion of the leather industry and the building of the whole industry chain.

"In the end, we must realize that women's shoes are made from Chengdu to Chengdu, so as to enhance the core competitiveness of Chengdu's footwear industry."

Huang Fuhao said.

Dual pformation of domestic sales and exports

"How to pform the domestic shoe-making enterprises? How can we upgrade the industry?" this has become a hot topic for many participating enterprises in the seventh China Women's shoes Expo.

In order to change the export predicament, as early as June this year, women's shoes were launched, and its first stop was Xinjiang.

"We hope to expand Chengdu's export of women's shoes to Western Asia through integrating foreign trade resources in Xinjiang."

The head of women's shoes said.

Moreover, at the fair, China Chamber of Commerce for the import and export of light industrial handicrafts also signed a cooperation agreement with the people's Government of Wuhou District to build a base for the export of Chinese women's shoes.

"The base is aimed at promoting the healthy and sustainable development of women's shoes industry, guiding enterprises to adhere to independent innovation, and accelerating the cultivation of core competitiveness and independent brands."

Zhang Jie, vice president of China Light Industry Crafts Import and Export Chamber of Commerce, said that the two sides will work together to work together to build export bases, give full play to their respective advantages and take practical measures to support the construction of bases in policies, funds, technology and talents, so as to enhance the competitiveness of related products.

In addition, the base will also organize enterprises to participate in exhibitions, promotions and other trade activities at home and abroad.

In order to expand the domestic market, last year, the park shoe enterprise, cam Mei do, tried to build its own B2C e-commerce platform, but for many merchants, it was still mainly based on the stores of Wuhou leather city and implemented "sitting selling".

"Traditional labor intensive industries represented by Chengdu shoe leather enterprises must learn how to change traditional thinking in the process of development in the new era, seize new opportunities, further develop domestic and foreign markets through e-commerce, and persist in developing independent brands and channels."

Huang Fuhao said that the e-commerce platform built with Jingdong mall will promote the overall network promotion of Wuhou direct shoe city and Wuhou Leather City manufacturer to achieve the goal of combining online display and offline experience, and further expand the market of domestic and provincial two tier cities.

At the same time, the women's shoes capital park will focus on building a national AAAA level tourist attraction this year. The main theme of the Chinese women's shoes city is Wuhou direct shoes city, Wuhou Leather City, shoe culture hall and shoes culture theme park. It will create the largest one-stop shoe and leather products trade and fashion center in the west, integrate into the new concept of "industrial tourism", and promote domestic sales in the form of industrial tourism.

Statistics show that in 2011, only 2 million of the annual traffic volume of Wuhou direct selling shoes city reached 3 billion yuan.

"From this, we will realize the dual pformation of export and domestic sales."

Huang Fuhao said that only in this way can we get rid of the single export pressure.