Luxury Favors "Chinese Expression"

Fashion affects consumption.

Nowadays, how to create all kinds of Chinese elements "ChinaChic" (Chinese style) has become a compulsory course for all luxury brands.

Celadon blue, Chinese red, ink painting, weaving silk, Peking Opera mask...

Looking at the famous luxury goods, the Chinese wind has become more and more popular in recent years, and it has become a popular trend.

According to the Luo Bo report, there are about 2 million 700 thousand wealthy people in China and 63000 super rich people (whose personal worth exceeds 100 million yuan).

Large enough consumer groups are around.

Pulsation.

The "Chinese expression" of luxury goods

No brand will ignore the beauty of such a huge consumer group in China.

So, in recent years, Chinese elements

Jewellery, furniture and handicrafts have become more and more popular in the international market.

Watches and clocks are the most indisputable items in luxury goods.

In the world list, Chinese elements such as pandas, Chinese dragons, peacocks and so on can be found everywhere.

In particular, the image of "dragon" has been launched by many clocks and watches as a limited amount.

Patek Philippe launched the "white jade dragon" limited watch, which is based on the dragon pattern jade in the Western Han Dynasty of China. PERREGAUX (Girard-Perregaux) is also ingenious, with Chinese dragon as its theme, and salute the classics with enamel technology; Kunlun (Corum).

Classical Dragon Phoenix jumps the wrist watch to select dragon and Phoenix as the protagonist, and the two legendary legendary animals are shown vividly through the exquisite craftsmanship of Pearl Fritillaria and artificial coloured drawing.

In the bag market, Ferragamo, Barry, Versace and other brands are also catching up with the "dragon whirlwind".

In 2012, Ferragamo launched three limited edition "dragon year" handbags, with Chinese red as its dominant color, with a global limit of 20.

Versace has launched a specially designed jewellery handbag, which is made of gold, with a gold dragon ornament on its black enclave, with a limit of 210, and only for sale in Asia.

Compared with the products of Chinese elements, the luxury goods giant Hermes directly went to China to start shop.

As early as in 2008, Hermes played the slogan of "salute the craft that has long existed in China", and together with Chinese designer Chiang Chien co founded the "up and down" Chinese brand, positioning it as a traditional Chinese handicraft product.

On its official website, red sandalwood seats, traditional bamboo seats, thin billet porcelain bowls, Handwoven cashmere garments, jade and agate are displayed.

MontBlanc, the world's luxury brand, opened the world's first MontBlanc concept store to Beijing.

In Beijing's landmark Village Sanlitun North District, a total of four levels of luxury space, MontBlanc specializes in opening an open art space, displaying the design quality of MontBlanc brand history, and creating outstanding works including Chinese artists all over the world.

"Luxury brands are more and more open in China's flagship store, but MontBlanc hopes to create an interactive platform for interaction with Chinese consumers. Our commitment to invest in the Chinese market is beyond doubt."

Zhan Zhaoan, chairman and President of MontBlanc Asia Pacific, said.

Affected by the financial crisis, the dismal consumption situation in Europe makes the international brand see China as the refuge of luxury brands.

Luo Bo reported that in the past 12 months, an average of about 1 million yuan was spent in the luxury retail industry of leather goods, cars, watches, fashion, jewelry and so on.

Among them, leather goods accounted for the largest share, reaching 30%.

Cars accounted for 20%, and clocks accounted for 16%.

The most popular luxury brands among Chinese consumers are Hermes, Chanel and Louis Weedon. The top three are cars, Ferrari, Mercedes and BMW, while Patek Philippe, Rolex and Cartier are the top three. Jewelry, Cartire, Cartire and Louis Weedon are most popular.

The huge consumption capacity of China's luxury goods is being released. The Chinese style of many international brands is no longer a simple Chinese element such as dragon and Phoenix. They are considering doing their best to meet the needs of Chinese consumers.