Branding Has Become The Only Way For The Pformation And Upgrading Of The Fabric Industry.

In the future fashion layout, the fabric will no longer be a supporting role. It is portrating the embryonic form and outline of the next modern era with the immeasurable technological revolution and rapid innovation speed.

Innovation is not a battle of isolation. No matter what the fabric or clothing is, it is impossible to achieve the mission of industry innovation by one person alone.

However, it is regrettable that the current fabric practitioners do not fully understand the clothing design and market demand, and the fashion designers are not familiar with the ins and outs of the dyeing and weaving process, how to make the technology become a real art, let the fabric innovation lead the clothing progress, let the clothing and the flour material dialogue, exchange and cooperate together, and create the brand model of the industry chain competitiveness and the industry pformation and upgrading.

The establishment of the fabric club will probably fill the gap and send Guangdong fashion to China and the world.

It is understood that the fabric Club led by the Guangdong apparel and apparel industry association will build a diversified, high-end and professional communication platform for fabric enterprises and major garment brands with technological competitiveness and innovative R & D capability. The new fabrics with industry representation and innovative value added will become the soul of the club, and will display the forefront of fabric technology for all fashion brands.

Through the construction of the new platform of the industry, the upstream and downstream industry chains will be penetrated into each other. Garment and fabric enterprises will also gather together to join hands to break through the single development mode of traditional fabric industry, and create a fashion source mode for the resources of the traditional fabric industry, accumulate brand energy, realize the pformation and upgrading of the industry, and promote the win-win situation of the industry.

Competition in the future will be fabric competition.

"Competition in the future garment industry will be the competition of fabrics". In the view of Huang Yiqun, vice president of Guangdong Fashion Designers Association, fabrics will play an irreplaceable role in reshaping the brand competitiveness of garment enterprises.

"The innovation of clothing is made up of the innovation of style and the innovation of fabrics. If we do not work hard in fabric research and development, clothing design will not be able to break through the limited development space, no matter whether it is introducing excellent designers or updating styles and styles, and it is also difficult to get truly revolutionary and disruptive innovation and get rid of the low-end competition of homogenization."

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In order to achieve sustainable development and progress, it will also need to study and pay attention to the face industry. Huang Yiqun is confident that "fabrics can give unlimited creative vitality to clothing and the ever-changing technology value, which will create more innovative connotation for clothing enterprises."

At present, fabric enterprises are badly in need of an innovation breakthrough, and the R & D achievements of textile technology will become the pioneer force in this breakout battle.

Huang Yiqun, who has studied the art of dyeing and weaving, is also deeply impressed by this. "At present, the research achievements of domestic textile mills have not been completely pformed into products that are needed by the fabric enterprises and the clothing market. We hope to build a production learning research platform through the Guangdong fabric Club, so that the latest dyeing and weaving technology, fabric technology, and patent achievements of the first-class textile factories in Wuhan, such as spinning and weaving, can form an exchange and interaction with the major fabric brands, so that the scientific research institutions and the fabric enterprises can achieve complementary advantages and share resources, and jointly create the innovative competitiveness of the fabric industry."

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Hand in hand for fabric and clothing

In the exhibition hall of 1000 square meters of Guangdong fabric club, dozens of fabric enterprises with innovative R & D strength will jointly exhibit their masterpieces. These new fabrics are not only displayed on the category, but also represent the most distinctive technology and design style in their respective fields.

In the Guangdong fabric club, the products are "refined" instead of "full", and the technology is "new" instead of "multi". The club will judge and accept the products through various categories and styles of the fabric market, and select the most fashionable fabrics with new vitality and value added for the clothing brand, so that the garment manufacturers will meet and know each other in the shortest time with the favorite fabrics, so as to truly integrate the upstream and downstream resources of the industrial chain and enhance the competitiveness of the cluster.

We will facilitate the cooperation of garments and fabrics, which will also become a platform for precision, specialization and high-end cooperation. Whenever Huang Yiqun recalls as a student of dyeing and weaving art, he ran around in the professional market and exhausted himself when he searched for the fabric and was exhausted. He laughed and said frankly, "that is really a terrible job. Now, with the gradual establishment of a consensus of cooperation between the fabric enterprises and the clothing brand, we rethink the current situation of the lack of systematic and standardized interactive communication platform and cooperation channels. This also makes us feel deeply the significance of the establishment of Guangdong fabric club for the development of the industry."

Relying on the platform of the club, no matter clothing or fabric enterprises, we do not need to go through the hardships and fatigue we once experienced.

We hope that garment enterprises and fabric enterprises can have tea and make friends in a relaxed and relaxed environment, make friends with them, look at the new fabrics, let fabric designers and fashion designers talk about the idea of next quarter development, explore professional problems together, realize the cooperation and interaction between garments and fabrics, and make them truly become a family. I believe this will also be a sharing and win-win action for the industry resources.

In addition, Huang Yiqun said that the fabric club will specially set up a high-end fabric exhibition room, and the member enterprises will jointly display their latest research and development and reflect the technical added value of the new fabric. "The showroom will not be fully open to the outside world. We will organize quantitative high-end clothing brand to observe and exchange, provide the high-end, professional and precise fabric docking platform for both sides, and let the" match "clothing and fabric brand achieve the cooperation intention in the product R & D and market demand grasp, so as to truly achieve the marriage of clothing and fabrics.

Opening up the pformation and upgrading of the fabric industry

With the gradual loss of the advantages of China's traditional manufacturing industry, branding has become the fabric industry.

The only way.

However, building brand is not overnight. For the fabric enterprises that are still in the homogenization competition stage and the brand awareness is relatively weak, the two sides of the "smile curve" -- R & D and marketing are undoubtedly the two major challenges that must be experienced on the road to brand development. The problem may be solved with the platform height of Guangdong fabric club.

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Huang Yiqun introduced this way: "the club will hold relevant professional salon and industry exchange meetings every month. According to different categories and components, we will organize one or two innovative and competitive fabric brands, specialized garment processing enterprises and young designers in related fields to jointly organize ideological discussions, collisions and exchanges around a professional issue."

It is understood that the branding service mode of the club will realize the integrated operation from R & D, production to market promotion, so that the fabric enterprises can enhance the R & D strength of the brand with the highest efficiency in the shortest time with the least input, and achieve win-win cooperation by resource sharing, and push the process of industrial pformation and upgrading.

In addition, under the current severe market situation, the fabric club will also lead the member enterprises to create a market promotion pattern of "both inside and outside", and take the international vision as the guidance, and actively implement the development strategy of "going out" and "bringing in".

Huang Yiqun said that the Guangdong fabric club will take the Guangzhou light textile trading garden as an internal trade platform, take the American clothing brand fabric center as the foreign trade hub, regularly organize business visits and exhibitions, and strive to solve the most concerned sales and market problems of the fabric enterprises, and comprehensively boost the fabric Enterprises to open up new consumer markets, and disseminate the brand's industry influence.