Summit On Sustainable Development Of Garment Industry

2012 "Chaonan underwear home in China"

Festival in Shantou, Guangdong, Chaonan District, the grand opening, the exhibition results are remarkable, from the reality, to come to participate in the clothing festival of the major enterprises to provide a substantial order.

In the long run, this exhibition has pointed out the direction for the development of textile and clothing in Chaonan District, and has practical guiding significance.

In order to further promote the development and upgrading of Chaonan textile and garment industry, we should further study the development road of Chaonan textile and garment industry.

The Summit Forum on sustainable development is held in great numbers.

Liu Yongming, head of the people's Government of Chaonan District, Lin Yimin, vice mayor of Shantou Municipal People's government, assistant director of China Federation of textile industry, Yang Shibin, President of China knitted Industrial Association, delivered a speech at the forum. Li Ruiping, director of the Industrial Innovation Office of China Textile Information center, hosted the forum.

Sun Ruizhe, vice president of the China Textile Industry Federation, made a keynote speech entitled "how to coordinate and sustainable development of the textile and garment industry in Chaonan". Sun Hui talked about the development trend of textile and garment industry in recent years. At the same time, he emphasized that the responsibility of the textile and garment industry in the social economy is first and foremost a responsibility to people, that is, to provide the greatest employment opportunities.

Second, the responsibility to the environment and resources, to improve the energy saving innovative products, energy conservation and emission reduction, the protection of the environment.

To sum up, sustainable development must break through in energy conservation and innovation, establish an environment-friendly industrial chain, and actively coordinate the impact of policy system on the development of the industry.

President sun emphasized that the textile and garment industry in the Chaonan area should be cut from three points: first, the brand strategy and the construction of regional brand.

Two is the guidance of values, based on a higher level of value, enhancing corporate responsibility and social responsibility.

Three, talent strategy, create conditions, attract talents and cultivate professional talents.

At the forum, Mr. Xu Bin, the chief management expert of the leading consultant, analyzed the three characteristics of the textile industry at present, namely, the market is big enough, the brand is enough, the competition is fierce enough, the brand lacks differentiation, the location is not clear, and the imitation is serious.

"Trend" is a key word given by Mr. Xu, from men's formal clothes to casual wear, to sportswear, and now children's wear, each series has gone through a good development stage.

This is the trend that makes it easier for us to build brands under the good trend.

Take the road of differentiation and development, and at the same time, in the operation of the market, the image, product, service, management and idea are striving to be unified.

Lv Xingping, general manager of Shantou city man Ni Finn Garments Co., Ltd., based on his own business model, explores the problem of "technological innovation's driving force on brand growth". Lv Zong expounds the great role of technological innovation in brand growth. He said: "brand is the asset of an enterprise, and the research on brand is more extensive and systematic, which has been promoted from the category of management and marketing to the height of enterprise strategy.

Promote

The means have been pformed from service upgrading, celebrity endorsement and channel expansion to the stage of technological innovation and industry standard establishment.

The three tier enterprises are price competition. Second rate enterprises are product competition. First class enterprises are brand competition. Super first-class enterprises are technological innovation and technical standard competition.

Technological innovation is the core competitiveness of enterprises. Technological innovation is a powerful driving force for brand growth.

Guan Suhua, general manager of Shantou electronic commerce industry association and general manager of Shantou Mobile Corporation, take the theme of "new development of the textile and garment industry in the new era of e-commerce" as the theme, and share their personal views with the actual development of Shantou.

In 2011, Shantou was chosen as the model city of the national e-commerce. E-commerce has gradually become the key strategy of Shantou's development. It is bound to give a good opportunity for the development of textile and garment industry in Chaonan.

Guan believes that relying on the advantages of industrial clusters in Chaonan region, with the help of a new e-business model, will greatly reduce paction costs, shorten the order cycle, improve information management and improve service capabilities.

Seize the electricity supplier opportunities, is bound to provide impetus for the rapid development of enterprises, electricity providers for the offline market also has a certain role in promoting.

Textile and garment enterprises in Chaonan need to be bigger and stronger.

Mr. Chen Cixiong, vice president of the Shantou branch of ICBC, made a keynote speech entitled "giving full play to the role of Industrial Finance in promoting service in the economic pition period". President Chen put forward new requirements for the pformation and upgrading of the industry to financial services. At this stage, enterprises should take the branding way and change their simple business models relying on capital, manpower and material resources, and take the road of independent innovation.

In the last session of the forum, Fu Guangwei, deputy director of the China Textile Information Center, presided over the round table dialogue on "brand driving force of technological innovation and design". The dean of Beijing Institute Of Fashion Technology business school, Li Xiaohui, the technical director of Semir Group Co., Ltd., Zhu Xiuli, Professor Chen Bangwei of Shanghai textile (Group) Co., Ltd., Lv Xingping, general manager of Shantou man Ni Finn Garments Co., Ltd., launched a passionate and heated discussion in the dialogue.