Guangzhou Supports Enterprises To "Touch The Net" To Create A Good Online Shopping Environment.

At the end of August, the activities of "Guang Huo online" were officially launched.

A month ago, enterprises in Shunde, Qingyuan, Jiangmen, Zhongshan and Dongguan have been using this platform to "touch the net" and carry out a series of brand promotion activities.

You probably know something about the platform from the mass media that you can receive from your cell phone almost every day.

As a Cantonese, as a consumer, do you know what products can be regarded as "Guang Huo"? What are our "broad commodities"? Or, we can deepen our understanding of "Guang Huo" through the promotion activities of "Guang Huo online".

1, have their own brand to be called "Guang Huo".

The activity of "Guang Huo online" (hereinafter referred to as "online travel") was led by the Guangdong Provincial People's government. Guangdong economic and Information Committee, Guangdong E-Commerce Association, Guangdong Southern e-commerce innovation service center and Guangdong provincial network Association Association participated in the activity.

In addition to launching a series of promotional activities, it also supports enterprises to "touch the net" and create a good online shopping environment.

Activities will continue from August to the end of the year, even to the next spring festival.

What commodity is "Guang Huo"? Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, believes that "Guang Huo" is first of all to produce goods in Guangdong, but also has its own brand and sales channels, both of which are indispensable.

He thought: "Guangdong's circulation industry is the largest and the earliest development in China.

But after the reform and opening up, Guangdong took a long time to develop industry, and the circulation industry was forgotten, which led to Guangdong's circulation industry lagging behind for a long time.

A lot of enterprises have made famous brand OEM before, but they didn't set up their own brand. Therefore, many local enterprises that touch the net are "unknown brands" to consumers.

2, Guang Huo is actually closely related to us.

With the promotion of "online business", enterprises in Shunde, Foshan, Qingyuan, Jiangmen, Zhongshan, Dongguan and other places have been held.

And joined the "online" activities, many companies in the city claimed that the online and offline sales at the same time.

Which products are "Guang Huo"? Comprehensive "online bank", a declaration list of more than 300 famous brand products and famous enterprises, the list of Chinese time-honored brands and the list of famous trademarks in Guangdong Province, IGO reporter summed up a list of "Guang Huo" brand.

We will find that in fact, "Guang Huo" is around us. Our necessities, clothing and clothing may be consuming them. The brand of clothing, food and home appliances is rich. This is not surprising. Surprisingly, we have four watches brands in our "Guang Huo".

The Rossini watch, which was born in 1984, is also the first watch brand to be exhibited at the international watch and Clock Fair in Basel, Switzerland. It has been presented to many foreign leaders as a gift from the leaders of the United States and Europe.

3, the "wide cargo" touches the net, does not necessarily "grow melon and melon".

According to official statistics of Guangdong Province, e-commerce pactions in Guangdong Province amounted to 12000 billion yuan in 2011, accounting for 18% of the country's total.

Guangdong Internet penetration rate, Internet users, online shopping popularity, market paction scale, e-commerce market share and other indicators all rank first in the country. More than 95% of large and medium-sized enterprises have carried out e-commerce paction management in an all-round way.

The industry has expressed their support and appreciation for this online promotion. It is considered that this is an important measure for establishing a good market order, promoting pformation and upgrading of traditional retail industry and stimulating domestic demand.

Chen Haiquan, executive director and professor of modern circulation research center of Jinan University, believes that this activity can enable Guangdong's enterprises to embrace the Internet on the Internet. With the government's propaganda, it will push Guangdong's high-quality brand names to the whole country and establish the concept of "new and wide commodities".

However, some people in the industry remind businesses.

There is a law of development that does not necessarily lead to success.

Wang Xianqing suggested that although many enterprises in Guangdong have attached great importance to e-commerce in recent years, the reality is not optimistic. At all levels of government, there are few people who really understand circulation. Generally speaking, the circulation industry is only for production services, and the investment in convection industry is seriously insufficient.

Now it is a good thing to start paying attention to the network promotion platform, but the network platform is not a panacea. It can not achieve instant results. The laws of online sales are different from those of physical stores.

In addition, online sales are not suitable for all commodities. They are suitable for some relatively experienced commodities, such as clothing, daily necessities, and so on.

Do you know these brands?

Clothing category --

Gloria, YISHION, brother, Baleno, exceptions, American Standard, PUCCA, free bird, Zhuang Zini, Sinai, Die Anfen, Ying Wei, Die Anfen, Ying Wei Industrial, Peng Yun suit, rosewood shirt, Kaiser fashion, sweater dress, Bestn dress, big brother, golden bird dress, Xinyi underwear, fashionable dress, elegant dress, Fenghua socks factory, Golden Triangle garments, Golden Bauhinia feather products, Sheng Tai knitting, Hui Sheng knitting, Hui Jun knitting, Qixing clothing, Changjiang daughter-in-law, Meji dress, Polaris clothing, etc.

Jewelry category -

Emerald jewelry, Adel jewelry, Rui Qi jewelry, Zhengda Fuzhou jewelry, golden Fujia jewelry, Bai Jue industrial, Italian Dalong jewelry.

Luggage category -

Furukawa Qi, famous craftsman bag, crown leather, an Mai te suitcase, Samit bag, bin Hao travel supplies, etc.

Watch category -

Fiyta (FIYTA), Rossini (Rossini), Heavenly King (Tianwang), EBOHR watch (EBWATCH).

Household appliances --

Chigo Air conditioning, Huaneng Da electrical appliance, skyline appliance, Sanshui good helper, Jetion electric appliance, GENUIN electric appliance, Emmett, Shenzhen Microlab electric appliance, Donlim power electronics, Mester industry, Lonon appliance, Guang long gas appliance, electrical appliances, Zhongshan kitchen, Hongwei motor, electrical appliances, Zhaoqing de Tong, Shi Mai te electric appliance and so on.

Food category -

Cotton white granulated sugar, Star Lake monosodium glutamate, Eagle money, Yan Tang dairy, Tsui Xiang Yuan, Ashley, kashili, REWELL, Huang Zhenlong, Shuangqiao, Qijiang bridge, Donggu brand, Huangwei food, Zhuhai yuanglong egg roll Wang, Jiabao, JIAMEILI, Shengli beer, Wang Lao Ji, Yang Xiecheng, Yi Bao, Tian Zhi Quan distilled water, Jing Tian, Bi Yi mineral water, Xi Zhi Lang, Wei Yuan drink, southern famous liquor trading center, Huazhou citrus red soil special product, Maoming Xinzhou seafood, Shenzhen guangqiao food, Yuwei agricultural group and so on. Lifu, Guangzhou restaurant, Tao Tao Ju, Lian Xiang Lou, Huangshang Huang, Donghai Tang, Zhi Mei Zhai, Pearl River Bridge, Haitian, flavor matters, red.

Daily chemicals --

Rodge, Li Bai, Overlord, Cai Shi, Ya Li Jie, famous minister, LaFang, Hao Di, Gao Zi cosmetics, Jiabao, Tian Ying cosmetics, Decolor, Qiwei, Guerlain cosmetics, Mei Yan cosmetics, Peng Jin, blonde Rabbi, friendship fine chemicals, etc.

Daily necessities --

Hualong stationery, "taste" stainless steel knife, DeLuxe metal products, all things Thai, Jiaxi Tai stainless steel and aluminum kitchenware, Sanshui Jin hardware products, hilltop XDS brand bicycles, Alan Industrial (mattress and bedding), mousse bedroom supplies, rich ceramics, sky red kitchen, Hongfeng industrial, anddeli knife industry, Huquan Industrial products, Yangjiang eighteen sub group, Yangdong Jinhui scissors products, clever daughter-in-law kitchen, Kang Li daily products, Silver Eagle industry, etc.

Hardware ceramics category -

Shi Wan Eagle brand ceramics, Dongpeng ceramics, new Zhongyuan ceramics, crown ceramics, Hongyu ceramics, Monalisa ceramics, Marco Polo tiles, Golden rudder ceramics, wave whale sanitary ware, gold medal ceramics, Bode Jinggong building materials, Ou Shen Nuo ceramics, Witt Seiko building materials, Jun Shi ceramics, Foshan electric appliances lighting, Jie ya hardware, Gao Ming Shun Cheng ceramics, Sumit bathroom, Weijie electromechanical technology, gold dot atom lock and so on.

Baby products

Little pig T100 clothes, Gao Le toys, children's clothes, aner dress, fashion small fish, baby house, Sun Children's baby cart, Jinxing toys, Austrian flying anime, HWTOYS toys, Qun Xing toys, Xing Hui car model, Sen Bao Jia, new Hongda daily products, Le Mei Da, Chi Le Bao children's toys, Tian Xiang dress, Long Chang digital technology, Xiong industry clothing and so on.