Rapid Development Experience Of Beijing Dong Ding Children'S Wear Wholesale Market

East Ding market opened in November 18, 1998, was the zoo area.

One of the first markets opened during the period of "retreat into the hall".

Compared with other markets opened in the same period, the market has the incomparable hardware facilities and business environment, which has laid a solid foundation for the vigorous development of the market.

For more than five years, the field has been adhering to the "reform and innovation, conform to the trend" business policy, closely follow the development trend of children's clothing trade, in the development of continuous exploration, eventually formed the "service first, brand supremacy" mature business strategy and business philosophy.

We conform to the development of the times, constantly adjust the original market layout and business structure, and constantly improve the service level.

After several years of effective pformation and reinviting business, the pattern of small stalls at the initial 5 square meters has been pformed into the current 8 square meter stalls, which have a variety of area and class stalls with 60 square meters or more, meeting the needs of different levels of merchants, changing the old situation that the commodity quality is not high, the varieties are single, the strength of merchants is limited, and the wholesale climate is not good enough, which has absorbed a large number of powerful merchants and famous domestic brands, and the long-term fixed brands in the market have accounted for 50%.

At present, the market has been built into a children's clothing market with a certain scale and huge potential. The business area of the whole market is more than 8000 square meters, with more than 600 stalls, and business operators from all over the country. The daily sales volume is close to 15 thousand passengers in the peak season, and the annual turnover can reach 10-12 billion. The radiation range includes northeast, north, northwest and central China, forming a distinctive feature of jeans, high-end leisure and fashion brand children's clothing wholesale, and is developing steadily in good situation.

Beijing Dong Ding children's wear wholesale market

The main part of the East Ding market consists of five floors, one from the ground floor to the other, and each layer has a professional market positioning.

The first floor is divided into two parts: shoe city and small commodity hall. It mainly includes all kinds of leather shoes, sports shoes, bags, small department stores, etc.

The ground floor is mainly wholesale of cowboy series and wash and wash free trousers. This layer has assembled a large number of famous jeans and casual pants in China, such as modern silk, Chuangxing, hot blooded boy, benzene boy, baseball boy, Ralph Rock and urban trunk line.

The two floors of the main floor are all boys and girls, casual wear, wholesale and retail, which are more popular, with different styles, fashionable styles and high quality.

What is worth mentioning is that the East Ding market takes the lead in the brand new office in Beijing children's wear market, which provides a more upscale and spacious exhibition environment for children's wear brands, and integrates office, display and sales to highlight the business philosophy of "brand supremacy".

This method satisfies the fashionable demand of the modern people in pursuit of elegant taste. Once it was launched, it was widely accepted by the agents of the medium and top grade brands, and received high praise.

The "exquisite office" is concentrated in three storeys, four storeys and a boutique hall. Many famous brands such as Jin Ba, Ma Ma, Akimizu Ito, bouy Fang, famous costumes, Wen Na and Meng Ni Sha are all here.

The five floor is a closed office space, mainly for foreign trade casual children's clothing.

The customers of these businesses are stable and strong.

Six to twelve floors are office buildings (area 44 square meters -108 square meters, price concessions), now to meet the needs of the vast number of merchants to expand the scale of operation, and provide good office environment for the children's clothing manufacturers' offices in Beijing, children's clothing agents and children's wear trading companies. The two development, development and investment planning work of these offices are being carried out.

In addition, the Dong Ding market also set up storehouses on the two or three floors of the underground, providing satisfactory storage conditions for merchants, ensuring adequate supply of goods and convenient pick-up.

On the ground floor, the East Ding market also has a fast food restaurant, which provides you with exquisite food, so that customers can find elegant and relaxed rest places without the market.

On the five floors of the ground, the model show is now being renovated. At that time, the merchants can arrange children's clothing orders on the five floor, arrange the models to walk show, and fully demonstrate the charm of children's clothes.

The five floor of the spirit restaurant can help you entertain your customers.

Dong Ding market always adheres to the principle of "service first", and tries to provide good business environment and shopping environment for merchants and customers.

The purpose of Dong Ding market is embodied in every tiny detail of hardware facilities maintenance and software service improvement.

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The hardware environment of the market is the basic condition for businesses to operate.

The East Ding market provides perfect hardware facilities for business operators.

The interior decoration of the market is high-grade and luxurious, and all the necessary facilities are available.

The central air-conditioning is warm in winter and cool in summer, and the fire fighting facilities are advanced and safe. There are multiple rolling steps and cargo staircases on each floor (all are Japanese Toshiba). Toilets and drinking room are equipped with special personnel to maintain and keep clean and tidy.

The market broadcast circulate beautiful music and business advertisements to you every day.

In addition, the market is now planning to invest 2 million of the large LED outdoor display installed on the floor with 40-60 square meters, which is dedicated to broadcasting commercial advertising and marketing.

The market also provided sufficient parking spaces for businesses to solve the worries of businesses.

Secondly, in terms of software services, the East Ding market department, as the management department of the market, has set up a joint management group, an advertising group, a maintenance group and a cleaning group.

The cooperated management group is equipped with a high quality cooperator team. The work is in the front line, helping businesses solve practical difficulties, handling daily customer complaints and daily management of merchants, keeping the internal order of the market well, and allowing the channel to be unimpeded.

At the various levels of the market, bulletin boards, complaints desk, service desk, market field brand, exposure table, supervision box and other standardized management facilities are set up. At the same time, a series of rules and regulations have been introduced, such as "market commitment to consumers" and "code of conduct for business owners".

The advertising group is responsible for advertising for merchants, including wall advertising, broadcast advertising and video advertising inside and outside the market.

The maintenance team is responsible for the daily maintenance of the hardware facilities and ensure the normal operation of the facilities.

The cleaning team has specialized personnel to carry out health maintenance at all times in the market, creating a comfortable, clean and neat purchase and sale environment for the vast number of merchants and customers.

Since the opening of the Dong Ding market, we have always placed the needs of businesses and customers in the first place. Our slogan is that the satisfaction of businessmen and customers is the biggest affirmation of our work.

Market workers regularly visit businesses and consumers, understand their views on the market, find that problems are resolved in a timely manner, and never delay without cause.

The door of the marketing department is always open to consumers and merchants. Welcome all respected customers and businessmen to put forward valuable opinions and suggestions on the development of the field at any time.

Dong Ding market can be developed to today's scale. It is the exchange of sweat from all the staff in the market. It is also closely related to the active support of the vast number of merchants and the wide support of friends from all walks of life.

Dong Ding market is a market with great vitality. We firmly believe that under the wise decision of market leaders and in close cooperation with all sides, as long as we work together, we will join hands and strive for unity.

It will go to glory and have a better tomorrow.