Emerging Brands Do Not Pave The Way For History, They Can Also Become Top Brands.

Burberry,

Founded in 1856, the royal residence of the British royal family; Gucci, Italy, founded in 1921, the darling of the upper class; Patek Philippe, Switzerland, founded in 1839, the watchmaker of the clock industry; Ferrari, Italy, founded in 1929, the most famous racing car and sports roadster manufacturer; Cartire, France, founded in 1847, known as "the emperor's jeweler, the jeweler's emperor";...

We are amazed at the history of this luxury brand. They all have historical deposits and many commendable brand stories.

However, is it possible for new brands to be able to squeeze into the ranks of luxury goods in a short time? Can they build a "luxury" image in a short time?

Extravagant big wigs: early development has long been famous

First of all, let's look at the development process behind the big brand.

Gucci has been insisting on aristocratic line since its establishment in 1921.

As a matter of fact, the founder of Guccio Gucci, who lived in London and Paris in 1898, met with many celebrities of the rich and the gentry.

With his personal experience and taste, Gucci decided to produce high-grade and luxurious products at the very beginning, quickly becoming the consumer favorite of the upper class with the symbol of "identity and wealth".

Gucci is also the first brand to print its name on its own product, and is the ancestor of today's product branding.

In only a few years, the only store in Florence attracted a group of customers with backgrounds at home and abroad, marking the establishment of Gucci's "luxury brand" image.

Founded in 1839, Patek Philippe has been insisting on quality and weight, producing only 200 watches per year and innovating continuously.

In 1851, when the opportunity came, the queen of Vitoria bought a Patek Philippe pocket watch at the London World Exposition.

So far, Patek Philippe has established its aristocratic status and won the starting line.

Founded in 1847 and in the 1853 of Napoleon III, the brilliance of the second empires greatly promoted the operation and development of Cartire.

Thanks to the popularity of Princess Napoleon, the younger cousin of Mathilde, Cartire's business prospered rapidly and swept the royal family and aristocracy of Paris at that time.

That is to say, these big brands have jumped into luxury brands in just more than 10 years.

We can see that the scenery they are carrying now is for decades or one hundred years, but few people can remember that they have been very strong brands in the more than 10 years of development, not because of the long history and the wonderful stories, but because they are persistent in "noble" and grasp the opportunity.

Let's look at the younger brand.

Versace was founded in 1978. Versace, apart from his design talent, is more important. He has made friends with the advertising industry, especially photographers. Through these people, he understands the trends and trends of the clothing industry, and actively mobilizes all means to publicize his own products, which has become famous in 80s.

Another young leader, Armani, was born in 1975. In the five years since its establishment, it has launched several series and sub lines to meet the needs of consumers at different levels.

On the other hand, Armani's sister is a supermodel in Italy. She used her influence to make Armani know much, and immediately got the attention of fashion buyer and media.

In 1975, Armani made a great splendor in his first fashion conference. In the next 14 years, he won more than 30 clothing awards all over the world, and laid his brand influence.

Therefore, besides the amazing design of the product itself, the method is also very important, because the means can make the world notice its own design.

Collaborate with celebrities, let royalty infatuation, make the upper class willing to publicize for themselves, and get rid of all the social contacts around them.

All those luxurious brands have seized the opportunity to go upstream and break through in a short time.

Important opportunities for luxury brand development

Luxury: new ideas, dreams and qualifications are no longer a problem.

With the reference of the former, new luxury goods lacking in history are now in demand.

It will also adopt "event marketing" or "experience marketing" and other means to create a brand culture without delay, or simply sell the design concept or product style to "brand culture".