Parker Lane Always Adheres To The Concept Of "Lighting Up Life With Quality, Condensing Every Love".

A few days ago, "let's dream together and fly together" -- Parker lane.

The 2013 Q1Q2 spring and summer order meeting ended perfectly in the Oriental Sun City of Shunyi District.

At this order meeting, Luo Jianfan, CEO, analyzed the problems and challenges faced by the children's clothing industry, and put forward the strategy of next year's strategic reform.

In 2013, parkland will make every effort to adjust its operational strategy and carry out drastic reforms from inside to outside. First, by cutting down the micro profit brand, lighten the operating burden, light up the battle and concentrate firepower on shaping its own brand; two, clean up the inventory, close the invalid shops and increase the sales of existing stores; three, cooperate with Kappa to occupy the market share of China's sports children's clothing, and strive to lay the groundwork for the brand remoulding next year.

Just like the theme of this order meeting, "dream together, fly together", Luo's speech not only carries the determination of Parker in the way of operation, but also reflects the courage and trust of Parker and his agent friends in the country to overcome difficulties together.

With 18 years of business history, Parker Lan Di, the quality of harsh and design excellence is the basis for brand communication.

At the meeting,

In addition to displaying hundreds of new brands of 2013 boys and girls, such as parkland and Bei Mei Yi, there are special collections of parkland's most classic style "100 pants" and "three fine skirts" in the past 18 years.

According to Ms. Cai Yucui, design director of paracland, the two children's clothing is 100% cotton in material. Through more than 10 years of data analysis on the characteristics of children's development at all stages of age, the proportion of tailoring is more precise, and the version is more suitable for children's body. It can be said that the essence of Parker's 18 years has been condensed. Since listing, sales have continued to soar, and the market share is the first, which is favored by mothers and babies.

"Quality lights up life and condenses every love". Parker Lane always adheres to this idea, making every child's clothes wholeheartedly, and making perfect use of the quality and originality of the baby's love. This is not only the basis for the growth of Parker's brand in the past 18 years, but also the guarantee of tens of millions of mother's users in China.

With this love for children and expectations for the future of the motherland, 2013

It will be a perfect ending. She will go all the way together with friends from all over the country to fly together.