Old High Grade Brand Goods Entered Ordinary People'S Home.

Entering the 2010s, brand discount once again sublimated and pformed, high-end.

The discount went into the eyes of consumers with all kinds of famous goods, and no need to drive to the outlets to buy discount items.

China's first high-end brand discount shop, MISS ROYAL, has landed in Chengdu recently.

When the large outlets in the suburbs frequently land in the big cities, the "small outlets" brand discount center in the city center is also unwilling to fall.

Unlike the large outlets, which are widely open in the suburbs, brand discount stores are open to shopping centers and streets in downtown areas.

"Multi brand, diversified and low discount" is its main feature. In the past 100 years of development, the United States has been one of the three pillars of the retail industry with the great otter Les, and the form in the European market is a "buyer's shop" with regional characteristics.

In China, brand discount has come to the forefront in the past 90 years, but the quality problem is still hindering its development. In twenty-first Century, with the growth of domestic brands, the top channel businesses began to focus on domestic brands. At the same time, brand discount really started in China.

In 2011, China became the largest consumer of luxury goods in China. Pursuing the vanity of high-end life and increasing the economic brain of the whole nation are expected to drive outlets towards a new era -- the era of high-end brand discount.

The high-end road is full of twists and turns.

"High-end brand discount" is known as the "Golden Road" by the industry.

China's top tier international brands and so on have all joined the brand discount to a new height.

However, it is not easy to prepare for this road ahead.

"The most important difficulty lies in the supply of goods."

Chi Mei International currently CEO Yu Jun said so.

"Since 2008, we have seen the market vacancy of high-end brand discount. We have confidence in the development of the market. However, it is difficult to win the brand authentic source, but the main problem is that big brands fear that" condescending discount "will affect brand sales.

But we know that once brand manufacturers' channels are opened, long-term and stable cooperation will start.

Insisting on making the famous brands such as Ou Shi Li, Ge Di, sou and so on. Finally, Taiwan's first line brands such as nine posture, Tsai Xuan, and overseas big names such as Ke Nitties and Xi Kou joined MISS ROYAL.

In 2012, MISS ROYAL sweet siroy opened the first special exhibition hall in Chengdu, China's first high-end brand.

This was born.

"Although the high-end brand is sold, the price of the brand counters ranges from several hundred yuan to 3000 yuan, but the target market is still public. After discount, tens of millions of dollars are sold, and the discount amount is as high as 80%.

Therefore, both petty bourgeoisie and wage earners can find what they need. Ms. Zhang Wen, the manager of Chengdu, is confident.

Old luxury brand goods entered ordinary people's homes

In recent years, China's brand discount has been developing rapidly, but it is different from the sales of Armani, Chanel and Hermes.

Most of the merchandise sold by China's brand discount comes from two or three domestic brands, including the brand discount chain stores such as the /X6, and so on. They are all middle and low end routes, mainly to satisfy consumers by price advantage and better quality.

With the arrival of high-end brand discount, the brand discount Pavilion is closer to the ideal outlets, and consumers also express their expectations for high-end goods.

Han Xue, from Hunan, became the first high-end brand VIP, and the white collar enterprise, a one-time consumer of 1000 yuan, took 6 clothes, most of which were clothes bought for herself, as well as Chinese costumes for overseas sisters.

Han Xue, who is used to consuming high-end brands at ordinary times, is very familiar with different brands. Even shopping guide is too late.

"High-end brand discount has a deeper demand on the quality of consumers than the general brand discount."

Zhang said: "women who are usually experienced and savor are our target customers.

They are familiar with clothing, shopping, and have the ability to appreciate fabrics and workmanship, and feel that they have good products in their hands.

Channels generally sink, high-end brands are no exception.

Hubei, Sichuan and Heilongjiang have opened high-end discount stores, high-end brand discount stores have entered the provinces, and the core of the development is two or three line cities.

Yu Jun introduced: "as far as brands are concerned, we avoid the first tier cities. The operating costs of the 1 and first tier cities are very high, which are not conducive to the low investment of the brand discount, the low sales of 2, and the mature consumers of the first tier are generally favored by the international first-line brands, which is not suitable for the deep excavation of the local famous brands.

"Brand channels are generally sinking today, and the purchasing power and brand awareness of the two or three tier cities are improving.

Especially the three line.

Over the past 10 years, the growth rate of consumer goods has far exceeded that of large cities in the second tier.

Therefore, the stage of high-end products will be displayed in these cities.

From the beginning, there were a lot of people who wanted to go on the golden road of China's high-end brand discount, and those who insisted were victorious, which is MISS ROYAL.

Yu Jun finally said.