Help You Manage The Clothing Store How To Do Sales Promotion Activities.

　　 clothing Consumption has entered the trough, and shopping mall clothing stores have launched the largest discount sales promotion activities. It should be noted that any event must have a theme. If there is no theme, it will be regarded as a clearance sale. It will have a negative effect on the brand.

So, usually Sales promotion What are the themes, what are the activities of the scheme, the following can be used for reference by the clothing store owners, and I hope it can be used for reference.

1, coupons

The purpose of coupons promotion includes three main goals of sales promotion. The difference between cash discount and cash discount is that it can attract more consumers who have no plan to buy home clothes to find the terminal to identify activities.

Plan 1. Distribute limited coupons with limited amount per unit in the target consumer group, and distribute new product descriptions with coupons to win new customers.

Plan two. The small single page distribution in front of the large department store can be combined with coupon activities. Although it has short-term actual sales effect, it will cause damage to the brand. It is generally not recommended to use this approach unless competition orientation tends to fierce price competition.

Option three can be linked to regional shopping magazines that suit the tastes of products, endorse coupons made by the magazine and sell products.

2, cash discount

The discount is on Marketing To promote the most used means in activities, cash discount is more often used in practice to let consumers know the discount that products can generate. The discount offered after the purchase process is more attractive to consumers' psychology and enhance consumer's affinity to brand.

Plan 1 shows the cash discount at the terminal publicity and directly purchases, for example, the store has thirty percent off special prices.

Scenario two does not give an unexpected cash discount when the consumer is purchasing intention after the terminal is publicized.

Scheme three divides the product into three types: image section, main selling section and promotion section. Cash discounting activities should be developed only for promotional areas to avoid damaging the brand image in a large scale.

Programme four is organised once a season, with special sales at the end of the season. Through the theme discount activities of two times a year, giving consumers a discount at the end of the big brand can be a cheap feeling rather than a clearance sale. For example, when spring comes, they can withdraw from the winter season clothing promotion.

3, gifts

Buying and selling is one of the most popular ways to promote sales activities in clothing market except cash discount. At present, the common buying and selling methods used by many brands are becoming more and more difficult for consumers to pay attention to. In the aspect of gift promotion, we should pay more attention to the choice of gifts. Good gifts can make consumers feel value for money and choose production because of gifts.

The first option is to buy a set of special offer for another particular set of products.

Option two is buying and giving. The choice of gifts is suitable for clothing related products. Such as slippers, paper towels, embroidered bags, exquisite tablecloths, cushions, etc.

Plan three search for genuine drill costume activities. Product combinations are made in some series of inlaid drill products, and stickers are labeled on the outer package of the main products, that is, scraps and prizes, with the words "winning" and "thank you". This activity can effectively enhance brand positioning, and can also arouse consumers' attention to brands.

The plan four buys two hundred thousand, buys the positive price household clothing product, sends the family insurance one, the sum insured two hundred thousand, the cost ten yuan.

4, trial sample free trial.

Trial sample free trial this form is more for the purpose of trying to use the consumers who have not used our clothing or have never known the brand, and try to use them as regular customers. Another purpose of this activity is to enhance the credibility of the brand.

The plan is to withdraw from the theme activity, advance the public notice, limit the quantity on the appointed day, and the consumer will pay for the retail price.

Programme two, in the event of a special holiday aimed at a specific target consumer group adapted to the consumption of our products, the top ten are given free gifts. It also applies additional requirements in subsequent brand promotion.

5, special package

The purpose of the special package is to enhance product price and image competitive advantage, mainly including two forms of reduction package and combination package.

Plan a couple home clothes portfolio. Within a certain period of time, gifts can be obtained by buying a couple's home clothes combination.

Plan two season package. Pre assembled well matched products of different seasons or customer site matching. For example, when spring is bought, every spring and winter is purchased, and a seasonal package is formed.

Option three common specials portfolio. The two one is the price discount, the three is the larger price discount.

6, repeated patronage Awards

Repeated patronage is a way to attract fixed brand consumers. Usually in the form of VIP cards.

The first one is to dispose of VIP cards, the first time it does not enjoy the discount of VIP cards, and the purchase of more than two sets is the discount of VIP cards.

Option two, every customer who has signed a VIP card is given a discount or a small gift. At the same time, enter the VIP card customer information, there are large-scale activities or new products can send SMS messages to consumers to participate in activities.

7, product warranty value commitment

The purpose of product warranty is to create consumption through commitment to strengthen consumer confidence in the brand. The main practical means of product warranty value commitment are embodied through service.

The plan, like fierce price competition, holds the courtesy of buying, meaning two in addition to giving some small gifts, it also promises to buy any clothing at this terminal if there is any reduction in price. It shows that for fashion personalized products, consumers sometimes pay more attention to the fact that they are not cheap, but whether they have suffered losses over a period of time. Understanding the psychology of consumers will be very effective for our sales promotion activities.

Plan two stores promise that the price performance of the end product is the highest in the market. If there is a similar product that is higher than the terminal, the price difference will be compensated. Although it is a difficult commitment to execute, sometimes it is a psychological boost to consumers to dare to speak out.

Programme three launches promotional activities for shopping malls. The spring new product is first dressed as fast. It can be combined with the package pack activities. It also promises to make price difference compensation in the spring sales season. It explains that we should make full use of the cheap psychology of consumers Qiu Xinzhan to guide consumers to buy products in advance, and effectively advance the sales period of our products and seize market share.

8, set awards prizes.

This activity is to make full use of consumers' gambling psychology and competitive psychology to mobilize consumers to participate in products and brand related activities to promote product sales.

The program is a darts game. For a total of three times, we calculated the number of rings in the ring and gave the price discount at the rate of one yuan and one yuan.

Plan two. If you buy a set of clothing, you will get a lottery ticket and get a diamond award or a double Hainan tour.

Thirty days of shopping, double the day, and buying the clothing of the store during the activity period, one day will have the chance to buy a product with the same price of the original product and choose 38 Clothing promotion scheme.

It is particularly recommended that customers who operate the shopping mall suggest that the sales promotion activities based on shopping mall models will be the most effective.

The above clothing promotions can be carried out according to the actual situation, but we should remember that any promotional plan should be implemented in a planned way, so as to bring good results to the clothing store.