Fashion Presenter Brand New Marketing For Brand Standard Style

Training and training of the buyer's operational knowledge for three months in the presupposition period will enable these presuppositions to acquire the knowledge and skills of buyers in a very short time.

Presuppositions become buyers' precondition, that is, their sensitivity to dress products and the inertia of fashion.

The presupposition of clothing products in ordinary presuppositions is based on the aggregation of information, and the aggregation of information comes from the ZARA presupposition searching for information gathered in the market.

Through the case of Inditex group's restructuring operation case, we can see the process of the redevelopment of the buyer's standard mode and the operation of the buyer.

The construction of market information network for buyers is mainly to let buyers set up their own hunter and probe operators in their respective market operations.

It can be seen from today's listing of Zara products.

The first special store in Beijing will be unveiled. When ZARA listed some products at the time when the fashion message was not yet considered suitable for other Bracelet brands, it had already revealed such products in its shops, and its small multi format product development would make consumers satisfied with the psychological needs of consumers with personalized consumption time.

It has experienced training for buyers to set up their own information collecting and purchasing channels in the market.

At the same time, ZARA's different clothing product formats may have marketing knowledge that needs to be specifically shown in the new clothing marketing, and the inventors of these clothing products are these buyers. When buyers need to invent their own clothing product formats, ZARA is inventing a concept of clothing product marketing to stimulate market consumption.

Market information is the main source of buyer's research and development in the fastest and shortest time.

The training and training of buyer's clothing market knowledge is very tight, which is also different from that of the buyer. The preset master knows only that the market does not have the same knowledge and skill points.

Zara China official website has reported that in the pformation of the standard mode of buyer operation, the first requirement is to carry out professional training for the buyer of the buyer.

The hunter is a buyer who gets information on new product development for the buyer.

Buyers' knowledge of demand apparel market operation can clearly distinguish the market segmentation, market positioning, price strategy and consumption behavior of different brands.

For Zara, more than 200 professional presuppositions with unique brand names should be trained in the training of buyers.

This is a better way to make products developed by ourselves targeted, and Zara Home has launched a limited number of products that love each other.

It is also necessary to grasp the market operation information of competitors.

Training and training of knowledge and skills in clothing market.

Although some presuppositions have been serving the brand for many years, many of the presuppositions have achieved very good performance in the prevailing fashion. However, Wang Shiru still resolutely maintained the training of all the presuppositions of his brand, and the main points of his training and training were the knowledge of several key operational aspects, such as the presupposition, color awareness and fashion coloring of clothing products, so that the company presupposition made it clear that the presupposition knowledge and skills of the designer from the dress presenter to buyer need.

The success of ZARA depends on the unassailable standard: buyer.

Take care of the standard style! These two parts constitute the buyer's information network.