Chinese Designer Wu Qingqing Embarked On A Fashion Trip To New York

Chinese designer Wu Qingqing embarked on a fashion trip to New York

Quite a lot

Those who came here are so critical of the present age: for Chinese fashion designers, this era is like a great battlefield without smoke, with surging passion and cruel competition. There are challenges in the face of superb strategies.

If this era is called "fashion", it is destined to stir up the flames of the new generation of designers. Then, luck and misfortune depend directly on their mentality and actions.

Wu Qingqing is in the middle of this era. Youth is his capital and he will be involved in the war of no smoking and become the main force of representing China's fashion.

Because a newborn calf broke into Beijing and had a spirited ride.

The name Wu Qingqing became one of the key words of Chinese fashion in 2011.

In particular, the first time he landed in New York with his VLOV brand was a great victory for a brand strategy.

This young, impulsive and energetic men's wear brand from China is the first time to appear in the Lincoln center, attracting the attention of the world's top brands.

And Wu Qingqing's face still hung with a slightly simple and elegant smile, but his eyes became deep.

The taste of the street in New York is scattered in the night sky, and for the people who create art, the smell is really unable to stop.

Sure enough, to return to New York became an unexpected agreement. When Wu Qingqing firmly announced that he had taken VLOV two to New York, all his friends gave him the most understanding smile.

Joy: being regarded as a competitor.

First appearance in New York

VLOV's New York New York really shook New York.

The VLOV fashion show is about to start. Lincoln Center has gathered representatives of the world's elite in the fashion industry, asking about the origin of the Chinese brand.

The show is full of people, and some Hollywood stars have come to fame. With many top international designers, it has become the most well-known "international business card" in the field.

But do not belittle these strange faces outside their familiar faces. They may sit in every corner of the show, but they are the real buyers of every show.

In the face of many international design masters, Wu Qingqing can only be labeled as "young talent".

In his own words, perhaps because he was only nameless and obscure Chinese designer on that occasion, in front of starry celebrities and eyeing buyers, the tension and timidity disappeared, and he felt that he was very relaxed. VLOV's show began in this state.

"Perhaps we feel that we are fully prepared for this show, or perhaps it is because of young nameless, but to relax themselves, I always feel that the atmosphere of the scene is enough to provoke me and all the passion of the models," Wu Qingqing said excitedly.

Half an hour later, VLOV and Wu Qingqing could no longer say that they were nobody. In a short fashion show, Wu Qingqing gave off a little red hot smell, because the international fashion giants were listening to VLOV, not asking for information, but coming to various brands and founders.

It seems that they have regarded VLOV as their competitor.

"Many of the world's top fashion media are coming. The feeling of the explosion makes our team very excited."

Wu Qingqing at the moment is very calm, recalled that moment, and a little more calm: "the whole audience think we are also an international card, such an evaluation has given us enough confidence, whether it is a model or clothing, seems to have added the international reputation."

The bottom line depends on the strength. From the scene's whispering, criticize and criticize, to the outside talk and tracking, it shows that Wu Qingqing and VLOV, who are newly arrived, have attracted the attention of the whole world.

The interview team of the media is very long. Wu Qingqing stands in the middle of numerous overlapping microphones, telling a new generation designer from China, his understanding of clothes, his devotion to Oriental culture and his yearning for New York customs.

Many international buyers also surrounded Wu Qingqing, asking the question: can they order immediately?

In memory of this, Wu Qingqing's face flashed a little regret. For the first time, he stepped up to the top international fashion week.

That time, they will concentrate their efforts on the stage of New York fashion week. They are determined to make this vigorous Oriental brand recognized by the whole world. However, the chain reaction that has been recognized by the world has been omitted. They have been bought by buyers, placed orders, opened exhibition rooms, entered Department stores, and opened stores.

"At the end of the New York fashion week last year, we should return to Beijing fashion week immediately, and join the fashion week in Beijing, and those international buyers should go to Europe to join fashion week such as France and Italy."

Wu Qingqing said, because the second time to take VLOV to New York, all regret must be relieved.

VLOV has been well prepared this year, bringing two sets of each fashion to allow buyers to negotiate, demonstrate and initiate fruitful negotiations and cooperation.

This year, Wu Qingqing will "love New York" and continue a New York trip to the east side to continue the New York sentiment of an Oriental brand.

Guardian: New York complex of Oriental Son

Wu Qingqing has many friends in the United States. Every time he goes to the United States, he rents in ordinary houses with his friends, drives to the supermarket to buy things, hikes near the department stores, or fills the SOHO area full of international fashion and charm all day, with the discovery of eyes and creative heart, experiencing the real American culture and customs in.

"Who says that people there do not like oriental culture, they all say that the United States is big and vast, but also depends on the huge market in Canada and South America. It simply disdains the call from the Eastern market. In fact, this view is very wrong."

From the perspective of folk culture and aesthetic preferences, VLOV's American road has already set up a very high strategic plan in Wu Qingqing's mind. Although in his slightly understated and modest tone, young brands still need experience accumulation and market operation, but their goals have never changed, and a broad road across Chinese and American fashion will not only bring complementary prestige and fame to the brand, but also enable people of different regions who understand fashion to find the resonance of the soul in the language conveys by a brand.

So, when VLOV first set foot on the New York fashion week, Wu Qingqing was already laying a good road for New York's two degrees.

Just like his American friend said: Wu Qingqing is a low-key person, and is good at thinking and summarizing.

A year ago, he once thought whether the United States was suitable for its own brand to fall. Is there any correspondence between American culture and oriental culture? He often walks on the streets of New York with such problems, and contacts with the native residents, the Chinese immigrants and the foreigners who travel there. His heart is more and more firm, and he is sure that VLOV can come.

Now, he is still thinking, from the amazing performance of VLOV in fashion week last year, to a slightly regretful ending to his nest, he is thinking about how VLOV, who is once again crossing the ocean this year, is making persistent efforts to pform experience and regret into true cultural and market value, so that the brand can really shine on that side.

So, after he summed up a series of lessons and lessons, a more brilliant and practical VLOV fashion show is about to express a deep friendship between the Oriental brand and New York on the other side of the ocean.

"This year's color matching is more, and on the basis of the original black gray blue, we have joined the internationally popular khaki, purple and green systems.

The most important thing is that this year's clothing is more ready-made, hoping to be sold directly to the market.

Wu Qingqing smiled. "And this time, we made two sets of most of our costumes."

"Two sets" means that one of them may stay in the United States, and even take root there and integrate Oriental beauty into the American way of life.

Along with this way of thinking, journalists began to care about the future of VLOV. Did Wu Qingqing lay a big plan for his own brand across the north and south of the United States?

"I want to see the situation of the exhibition hall and order, the ideal is lofty, but the goal formulation must step by step. In the future, in the United States, what exactly should VLOV do, we must find the reference basis from this year's order and sales situation.

After all, we are not playing big stimulus. We are going to make a solid brand. "

Wu Qingqing's words were calm and steady, unlike him a year ago.

The sudden display of stability and maturity surprised reporters.

Metamorphosis: towards the summit of men

Reporters have expressed Wu Qingqing's low key and a lot of calm. He was embarrassed to say that he had not been able to express himself, but this characteristic did not change.

For a long time, Wu Qingqing walked out of his own thoughts and spoke steadily. "I feel that this year has changed too much. It is really too much, including VLOV, and it is not quite the same as last year. We are all mature."

At this time last year, he was like a first time athlete, who wanted to win gold medals, that kind of eager eyes and challenging tone, and never seen many words and expressions, which became more intense and restless.

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Yes, a year ago, Wu Qingqing gave the impression that he was so impulsive and vigorous, curious about everything, and full of longing for everything. In the attack of curiosity and desire, he was not afraid of the tiger before being afraid of wolves, eager for those worthy of showing off.

"For example, taking part in some activities seems to rush for honor, and it is meaningless to get the honor that you want. For example, at that time, we did not concede defeat. Compared with everyone else, we must fight for the first place everywhere. We must win the gold medal everywhere and make ourselves tired, and making the brand is also a bit utilitarian."

Wu Qingqing was very self analyzing, like past people.

It can only explain a truth by analyzing oneself in a penetrating way: the man in the front is gradually maturing in his experience and gradually moving towards the peak age of a man who is upright and upright.

"When I want to understand, I will become very happy and start to enjoy creation.

The process is not the result of some quick success and instant benefit imposed on the brand.

Wu Qingqing laughed very easily: "then I found that the more relaxed I am, the more capable VLOV can achieve the ideal of different stages."

For example, a trip to New York, VLOV overfulfilled Wu Qingqing's goal: through the internationalization of the road to enhance brand awareness and reputation in the country.

At the same time, increase sales performance and international influence.

All these goals have been achieved. VLOV has become the fashion language and key words of men's clothing brand in China in 2011. Sales performance has doubled and doubled, and its influence in the world is evident from the concentrated reports in Europe and the United States for six months.

In those reports, Wu Qingqing and the brand have become the leading role of fashion magazines, newspapers and TV networks. The striking pictures tell the story of an oriental man and his brand.

But in the domestic reprint report, it continues to this day.

"This makes me suddenly understand that what I do for a brand is to convey the core concepts and ideas of the brand, link up the friends who resonate with us through product connection, do their life consultants well, and explore better and more suitable lifestyles with them, whether they are Chinese, Americans or people in every corner of the world, so long as there is resonance, telepathy, and common thinking and ideals, they can be friends together under the traction of VLOV."

Wu Qingqing said what he most wanted to say in one breath, which was the most he said. He paused and drank his saliva. He added the most simple sentence with a little excitement. "This is the responsibility of VLOV and my real ideal."

The change of entrepreneurs can be directly reflected on the brand. Compared to a year ago, VLOV also passed through adolescence, becoming stronger, more responsible and more considerate.

Wu Qingqing's VLOV menswear also embodies his style of dress, the style is more concise, the style is more fashionable and elegant, pays attention to details and pays attention to the quality of life.

The same is true when it comes to matching clothing. More consideration is given to the fit between clothing and itself, and when and when to find the most appropriate dress.

Shop decoration, combined with the theme of the season, also presents a very unique and full of men's charm of the dawn scene, noble and elegant, steady and vitality, enough to make all the shop men, brow, relaxed and happy.

"When you have time, you can go to the store to see, VLOV from store display, CI to products, are more introverted and steady, more understanding of men's mind, but also better understand men's mood, mentality and taste of life.

I believe that men who like VLOV must pay attention to the quality of life, have unique cultural propositions and artistic appreciation, pay attention to the healthy and spiritual enrichment, maintain the freshness and optimism of the fashionable elite group.

Wu Qingqing said.

Behind the calm, we can still see Wu Qingqing's only confidence in turning from green to mature.

I like what he said: "I am growing up, my brand is growing, my team and friends are growing up, my customers are growing up too, and none of us can lag behind, we are pushing each other, we are growing together."

Wu Qingqing said, "VLOV belongs to us all!" because I know that every one of you has invested much enthusiasm and devotion to it just like me.

VLOV is for the masses.

I love my brand, so I love it more.