2012 China Fashion Ladies' Rankings

1. fairyfair (Ladies house)

The birthplace of brand: founded in Shenzhen in 1991.

Brand positioning: the business concept is "beautiful woman life". The target group is located in the heart of young women who linger in the ladies' complex. The brand is composed of simplicity, simplicity, simplicity and mobility.

Brand development: Shenzhen lady's house is a famous brand famous for its design, production and sales.

Enterprises, including children's wear "little ladies and John", "youth ladies' ladies' house", "senior Fairyfair", "natural elements" for men and women's casual wear, "bedding unit" and other brands, have opened more than 500 stores in China.

2. brand name: ME&CITY

The birthplace of brand: founded in Shanghai in 2008.

Brand positioning: ME&CITY men and women wear 6 series, including Accessories urban accessories, mainly for 18-35 year old urban white-collar workers.

The complementarity and extension of the brand is a further subdivision and extension of the consumer market, because in the past 13 years, the loyal young consumers cultivated by the "mus and bang Wei", when they grow older and then enter the workplace, will change their consumption habits and preferences. The introduction of the new brand "ME&CITY" is a homeopathic move to continue to seize the consumer demand of customers.

The brand style is "young, city, elegant and modern", which can meet all the needs of work, leisure, going out and gathering.

Brand development: ME&CITY has been planning for several years, and began to be formally prepared around 2005. In 2008, its spokesperson was Miller, one of the 100 men in the country.

3. brand name: Broadcast

The birthplace of brand: founded in Shanghai in 1997.

Brand positioning: the new age of psychological age in the age of 25 to 35 years old reflects the unique independence, elegance, self-confidence and romantic character of the career women in the new era.

Product characteristics: the perfect combination of Western popular elements and Oriental temperament, implicit, generous, no publicity, slightly neutral romance.

Brand development: the current day in Shanghai

The company's main brand "broadcast" brand women.

Clothing has more than 400 franchised stores and more than 30 Direct stores nationwide.

4. brand name: OTT

The birthplace of brand: founded in Hangzhou in 1996.

Brand positioning: classic fashion ladies, design style: simple and fashionable, suitable for 25 year old -45 years old independent women with certain economic foundation.

Brand development: the company's brands are independently positioned to operate, providing both the OTT brand and VOL.3 brand that provide the overall high-end quality service, as well as the popular brand of ancient wood and sunset dress. Now it has 50 shops in a dozen cities in the country.

5. brand name: I.T

The birthplace of brand: founded in Hongkong in 1988.

Brand positioning: I.T group, because of its fashionable style, has become the pronoun of "youth and fashion". It has taken the composite flagship store route. The big I.T. is a number of first-line brands in Europe and their affiliated second-line brands (Si Gui). Small I.T. is mainly popular among Japanese and European fashion brands and self created brands that are popular among young people. They are younger, cheaper and more popular.

Brand development: I.T group owns many

It is famous for its style, avant-garde, diversified and leading trend. It is suitable for people of different ages and styles. Clothing categories ranging from international high fashion to Japan's young fashion brand that sweeps across Asia, Hongkong I.T group has become one of the most popular fashion shop brands in the Chinese language area, and is the "holy land" of fashion pioneers and many stars.

As of August 31, 2010, I.T had 198 self operated stores in Hongkong, with 147 self operated stores and 47 franchise stores in mainland China.

6. brand name: EPISODE

Brand birthplace: founded in 1976 in Hongkong (founded in 1992 in Shenzhen)

Brand positioning: the traditional design of durable fashion design is superior in material selection and different colors.

Tailoring: concise and appropriate, caters to the different mood of ladies, Chinese silk, Italy flower cloth, Japanese wool, highlighting the quality of EPISODE.

Brand development: EPISODE is the banner brand of Toppy group. It has a high reputation in the world. It is designed for modern women. Its quality is excellent, its style is neat, and its personal style is highlighted. Now there are more than 40 shops in the country.

7. brand name: CAGLIARI EXCHANGE (Cagliari)

The birthplace of brand: founded in Beijing in 2004.

Brand positioning: Aiming at the mature woman who pursues career, tastes and advocates life, she takes the style of simplicity, introverted and high-end fashion.

She is not aimed at a specific age group, but depends on having the same living environment, customary taste, dressing experience, understanding the brand, rather than blindly pursuing the "brand" confidence lady, young girls, and mature women.

Brand development: Cagliari was Banna fast company started in 2004, Banna fast company began acting Italy brand in 1991, Benetton in 1996. Banna fast company registered in 1996, holding the M.TSUBOMI brand. In 2001, the Cagliari men's wear brand was launched. In 2004, the original crew launched the Cagliari women's clothing brand, and now there are nearly 50 shops in the country.

8. brand name: GIRDEAR (brother)

Brand birthplace: founded in Taiwan in 1977 (mainland headquarters in Guangdong)

Brand positioning: women over the age of 30, white-collar, all directional, diversified styles.

Brand development: there are thousands of stores in the country. Another brand named AMASS (Armas) of brother's company is positioned as a leisure personality, taking the boutique route. The color is mainly black and white and coffee camel.

9. brand name: JORYA (Zhuo Ya)

The birthplace of brand: founded in the 60s of the last century in the 60s of last century, it was founded in Xiamen in 90s.

Brand positioning: noble and elegant style, the target group is 25 years old - 35 years old fashion woman. Zhuo Ya clothing outlines the perfect body of Oriental women with fashionable shape, exquisite fabrics and exquisite manufacturing techniques.

Brand development: JORYA women wear all over the country's large and medium-sized cities, a category more than 130 shopping malls, the company's another dress brand jorya weekend positioning young fashion leisure.

10. brand name: LANCY FROM 25 (reading)

The birthplace of brand: founded in Beijing in 2000.

Brand positioning: a mature modern woman design that is independent of 30 years old, leading the trend, demanding fashion and quality, brings pure beauty and detached self-confidence to consumers. The most obvious feature of design style is the use of perfect cutting to show a simple charm.

Brand development: the company's four high-end brands: LANCY FROM 25, ZOOC, Rhine (LIME FLARE), dozens of original design teams from South Korea, Korea and China respectively have their own design centers, with a new design concept to explain the fashion and trend of international brands, leading the fashion, integrating the brand with the international market.