Children'S Wear Is The Touchstone Wahaha To Enter The Garment Industry.

Since 2005, Zong Fuli, who has returned from the United States, has entered.

Since then, it has joined part of the beverage production and import and export business in Wahaha Hangzhou headquarters, including children's clothing.

She has always been a powerful successor to Zong's internal and external circles.

Public information shows that Wahaha children's wear was founded in 2002, and this year is the tenth year.

Zong Fuli recalled to reporters: "at that time, the Father created the brand of Wahaha children's clothing because the Wahaha was founded at the beginning. It was aimed at children and young people, and mainly made water and other nutriments. The father wanted to make the children market more diversified so as to have broader market development space."

Compared to wawaha's dazzling pure water, beverages and other nutritional products, Wahaha children's clothing business is almost "not worth mentioning".

In 2011, Wahaha Group achieved a revenue of 67 billion yuan, and according to Wahaha insiders, more than 60 billion of its revenue came from the traditional main industries.

Wahaha children's clothing business income in 2011 is only 200 million yuan.

Zong Fuli did not think so.

She told reporters confidently: "my children's clothing is not bad, we have been responsible for building our first step in diversity."

In 2005, Zong Fu Li, who returned from the United States, began to take part in the management of Wahaha headquarters in Hangzhou, including Wahaha children's clothing.

Just returned from the ocean, Zong Fu Li, who was very fond of fashion, had some thoughts on the cause of children's clothing.

"I thought the Wahaha children's clothing wasn't very fashionable at the time, so I made a trendy design for my children's clothes, but I only did the two quarter, and the market reaction was general. Later I knew that Wahaha had to return to the original" popular fashion "position.

In fact, from the beginning of its creation, Wahaha took the position of "popular popularity", which is still inferior in fashion and so on, and has no advantage in the high-end consumer market.

Zong Fu Li also agreed that "Wahaha has formed a mature design team of more than a dozen people, and is working hard for it."

On the other hand, Zong Fu Li also made clear: "it will not change the popular positioning of Wahaha children's clothing. My understanding of this positioning is" high quality, medium and low price ".

Why do we need to make such expensive children's clothing? The gross profit margin of Wahaha children's clothing is slightly higher than that of the industry average 38%~39% children's gross profit margin, which shows that our mode is in line with this market.

Nowadays, all kinds of capital have entered one after another.

Fight in the field.

Zong Fu Li did not show such great ambition. Instead, he repeatedly stressed: "I do not have the same idea about children's clothes and drinks. The beverage business needs scale and needs to be bigger and stronger. I have no requirement for children's clothing on the scale of development. I just want children's clothing to be refined, make quality and make safety.

To this end, I give team space.

However, the children's clothing, so in the beverage main business, Zong Fu Li reveals "ambition to enter the international market" as soon as possible.

In the few answers, she revealed that the future does not exclude the way of mergers and acquisitions to enter the international market.

It is worth mentioning that this year, Wahaha has accelerated the pace of "diversification".

In June this year, Wahaha announced its entry into the commercial retail industry and plans to set up a European fashion market in China.

In addition to the retail business, Wahaha has been involved in many fields such as milk powder, beverage production, processing and electromechanical.

"Wahaha's," Zong said.

The cause is not bad. "