Shanghai International Fashion Underwear Exhibition Leading The Underwear Industry

2012 Shanghai International

To continue with the new concept of "two banquet exhibition at the same time", which is initiated by 2011, the "Interfiliere" brand globalization strategy will be fully realized at this exhibition.

The "brand exhibition" - Shanghai Mode Lingerie serves as a double responsibility for bringing international brands into the Chinese market and fostering the promotion and upgrading of domestic brands.

The real underwear design week can be described as "non gluttonous", which can describe the beauty of the underwear industry, create an industry research platform, create a communication atmosphere of the industry chain, solve the puzzles faced by the industry and explore the way of future development. The Paris fashion underwear exhibition with strong strength and professionalism is the support of the mother's show. To create such a great event, the 2012 Shanghai international fashion underwear exhibition has enough foundation to lead the underwear industry forward.

Two exhibitions of the same banquet

As a mature, professional and deep professional underwear exhibition, it is a basic and far-reaching mission to closely integrate brand names, raw material traders and all kinds of channel traders, interact harmoniously, and promote harmonious development of the whole industry.

Based on this consideration, we will integrate the actual situation of underwear industry in China and Asia with the experience of exhibitions in Paris, New York and other more mature exhibitions.

Last year, the first concept of "the two exhibition of the same banquet" was put forward by Ou Luo Wei. At the same time, "brand exhibition" and "raw material exhibition" were held on the same ground, which are closely related and relatively independent.

It is more subdivided and more professional.

At the same time, the theme, forum and show activities of the exhibition will be run through these two exhibitions.

Brand exhibition -- competing with foreign counterparts at home and abroad

In Asia, only the October Shanghai international fashion lingerie exhibition can take a look at the mighty momentum of European top brands besieging the Chinese market.

Chantelle, Gerbe, Simone P e r Le Le, Spanx...

Many iconic brands bloom.

2012 of the most promising brands are Maryan Melhorn, Agua Bendita, Allumette, Exilia, Jog, Lise Charmel and so on. Many hot and famous swimsuit brands will be strongly exhibiting, and more Maryan Melhorn will create the top luxury bikini.

Even when Ben is getting this information, there is a surge of desire for leaps and bounds.

2012, love, Xin Zifang, Sibi, Chasny Beauty and other domestic brands are coming to the exhibition.

What makes the whole industry amazing is that the brand exhibition of ancient and modern, Eve and seduction shows an unprecedented 2013 brand new product series.

Exhibition of raw materials and accessories -- introducing Paris exhibition mode

Following the Paris sister show's zoning mode, the exhibition will be divided into seven regions based on product category: fabric, lace, embroidery.

Accessories and accessories, OEM production / independent design,

Design and textile machinery.

It is worth mentioning that the raw materials exhibition will closely interact with the brand design and release the exclusive fashion trend. With the theme of "sweet magic" as the theme, through the two different styles of "soft little princess" and "phantom bad girl", we can reveal the latest trend of underwear for the next season.

Unlimited underwear design week

T, luxury fashion night

Chantelle, Simone P e r r Le, Lise Charmel, Spanx, Agua Bendita, Jac5, Amarcod, love, Fan Dean, Sibi...

It brings together the luxury fashion night of famous underwear brands at home and abroad.

The fashion wave of the top international brands and the howling of domestic brands; fashion underwear, hot swimsuit and concept home dress.

In addition, many brands also regard the exhibition as a gorgeous stage for new products.

Chun Du, with a pure Chinese lineage, advocating simple quality and overthrowing traditional courage with cross boundary design concepts.

At the end of the show, "special" shows the unique charm of displaying a new brand of household clothes.

The temptation of Eve is a lingerie brand originating from classic French design and exquisite processing. The special show will take the theme of "The lady in Paris Paris beauty" as the theme, and tell the story of a Chinese elegant beauty and Paris fashion encounter, blending the two cultures of East and West.

Ancient and modern, efforts to create "ancient and modern Opera, magic and light and shadow" will bring you into the beautiful underwear world, deduce women's infinite pursuit of beauty.

Products focus on fabric material pformation and use of different style elements.

Ttiumph touches on the global finals of creative design

Ttiumph's annual event is also the design event of the global underwear industry.

The 31 students of design department who stand out from 31 countries will compete in the final contest of Shanghai with charm and inspiration.

The lingerie series inspired by the "dragon butterfly" inspired the famous international authoritative review.

The mystery of French fashion

Following the Paris, London and Dubai, Shanghai international fashion lingerie Fair will hold the French lingerie Art Fair.

The exhibition will uncover the mysterious veil of French lingerie handicraft and French lingerie culture.

Tasting Aubade, Barbara, Chantelle, Empreinte, Implicite, Lejaby, LOU, Lise Charmel, Passionata, Princesse Princesse, and the new series of works, explores the underwear mystery of millions of women around the world.

Industry Symposium

The seminar will take a professional attitude and subdivide accurately, discuss the current hot topics in the industry, solve puzzles, and explore the future development path of the underwear industry.

Professional, authoritative, meticulous and solid porcelain are the main features of this seminar. The Organizing Committee hopes to promote the healthy development of the industry through a series of seminars.

Concept Paris and Carlin will continue to bring the exclusive trend.

The swimwear forum will invite heavyweight international underwear Media Editor, Invista and Joy swimwear, a famous swimsuit manufacturer, to discuss swimsuit trends and swimsuit brands to enhance their competitiveness.

The depth of brand building will be divided into international brands, domestic brands and brand building experts, which will be divided into brand differentiation, commodity display and retail research.

According to the topic of super HOT in recent years -

The organizers will invite authoritative international experts as the market to predict and guide the sustainable development of B2C in the future.

Especially in the process of brand online operation, how to maintain its high-end image.

Joint well-known platform operations experts and brand leaders, high-end research and reference.

2012, in October, Shanghai was as exciting as expected. It was an unexpected harvest. Or for the Chinese underwear market, the organizer Oro Witt still had a deeper and wider space to be excavated. Perhaps we could borrow the previous interview with exhibitor Premium Bodywear: Hey, let's talk about it after the show.