AOKANG Beat The Olympic Movement

In April 30, 2008, the countdown to the Olympic Games lasted 100 days. On this day, AOKANG group, a leather goods supplier of the 2008 Beijing Olympic Games, officially announced the launch of the "Olympic season" campaign, and scramble for Olympic Games before other Olympic sponsors.

The Olympic Games will be held in Beijing in August 8th. All Olympic partners, including non Olympic sponsors, will focus their attention on the golden month of August. In the face of many powerful competitors and advertisements, how to highlight AOKANG's brand and how to win the Olympic Games, AOKANG put forward the concept of "Olympic season".

Liu Xiang, the brand manager of AOKANG group, told reporters that "during the Olympic season, we will make good use of the Olympic Games and the two major brand resources of these two brands to maintain the continuous brand and promotion influence, so that the promotion effect can be maximized."

It is learnt that the promotion of AOKANG's Olympic season is divided into four parts: the launching of the Olympic season, the promotion of Olympic products, the promotion of the Olympic season and the layout of the terminal atmosphere in the Olympic season.

"The biggest feature of the Olympic season is AOKANG's lower air advertising. It's about preparing more power to turn to the terminal."

According to the Research Report of the China Brand Research Institute, AOKANG's reputation increased by 8.63% in 2007 through Olympic marketing.

"What we need to do now is to pform brand reputation into sales volume."

According to Jiang Yihan, after the Olympic countdown 100 days later, AOKANG will launch the Liu Xiang quality series shoes, and since May 1st, launched promotional activities for consumers to "wear AOKANG to Beijing, watch the Olympic Games and cheer Liu Xiang".

In order to match the terminal's Olympic promotion, it also introduced the Xiang series of T shirts, Olympic umbrellas, Olympic fans and other exquisite Olympic gifts.

As an extension product of AOKANG, it will assist in terminal promotion.