Enterprises Need To Avoid Mistakes In Attending Fashion Shows

Mistakes to avoid before exhibition

The purpose is not clear.

Some enterprises are not clear about the purpose of exhibiting, whether they want to publicize new products or sell products that are mature.

Only by making clear the purpose of participating in the exhibition can we contribute to the completion of the theme and exhibition of the next work.

Ignore the reading exhibitors manual.

The manual is a guide to all aspects of exhibitors' exhibitions and points out many ways to save money.

These manuals are concise and easy to understand. They contain all the schedules, registration procedures, exhibitors' information, exhibition notes, pportation services, housing information, advertising and promotion information you want to know about the exhibition.

Neglect the training of exhibitors.

Exhibitors spend a lot of time, money and energy to organize exhibitors, while employees who participate in the preparations for the exhibition may be neglected.

As a matter of fact, these employees are special envoys sent to the exhibition by enterprises. They must be able to understand the purpose, contents and expectations of the exhibitors. This is also the need to establish professional image.

Mistakes to avoid in exhibitions

Lack

Consciousness, market consciousness and modern consciousness.

Some enterprises do not pay attention to the corporate image when participating in the exhibition, and stall the exhibition on the exhibition, which seriously affects the image of the enterprise. Exhibitors, especially overseas exhibitors, have made considerable investments. They must not be penny wise and pound foolish, pick up sesame seeds and lose watermelon, and must establish brand awareness, market awareness and modern consciousness.

The so-called "brand consciousness" is to choose good quality famous brands and high quality products to participate in the exhibition, to create famous brand. "Market consciousness" is to find out the local market situation and choose products that are marketable.

Printing and gifts were not effectively delivered.

Exhibitors may be overwhelmed or unaccustomed to talking to strangers in the pavilion environment, unable to send printed objects or gifts to the right people for publicity.

This reminds enterprises that people who participate in organizing exhibitions should be good at talking with strangers and understanding their needs.

Not familiar with product presentations.

Many exhibitors are not familiar with the equipment of the exhibition hall, do not know the demonstration of the products, as the person in charge of the exhibitors, should contact the exhibition organizers in a timely manner, and organize the staff to familiarise themselves with the display and presentation methods of the exhibition hall as soon as possible.

Set up too many posts.

Some companies usually send many people to participate in promotional activities at the exhibition to gather more industry information, but the result is a waste.

The number of exhibitors should be strictly controlled and specific tasks should be assigned to each person.

Mistakes to avoid after exhibitions

Ignore follow-up work after work.

It is easy for enterprises to regard exhibition as an isolated activity. After the exhibition is over, the exhibition is ignored.

If there is no positive follow-up after the exhibition, the effect of the exhibition is likely to be discounted.

A timetable should be established before the exhibition so as to follow up the exhibition and make the sales work more active after the exhibition.

Ignore exhibition evaluation.

Enterprises should have a clear understanding of their performance at the exhibition, so that they can contribute to the future exhibition and choose a more suitable exhibition.