Lining'S Low-Key Recruitment Agency Discount Is 45% Off.

Lining Online Official mall began low-key recruitment of campus agents, focusing on Higher Vocational and university campuses.

It is understood that the agency discount is 45% off, and the sales commission is 12%.

Lining Online Official mall is recruiting students from higher vocational and university campuses in the mainland to become campus agents.

Lining asked the campus agent to publicize the products and services of Lining's official mall through its own channels and networks.

And collect orders, unified in Lining official mall order.

At the same time is responsible for receiving, shipping and return business.

Each campus has 3 stable campus agents, and more than 3 will adopt the way of elimination at the end of the sale amount, so as to maintain the renewal and balance of campus agents.

It is understood that the discount of Lining's official mall to campus agents is 45% off, and campus agents will get 12% of the final sales (sales minus the amount of returns).

The Commission will go directly to Lining's official mall account and cannot be made public.

But this actually gives the campus agent a discount of less than 45% off, and basically 50 percent off supplies campus agents, which is even lower than that of Lining's highest membership discount of 45% off.

The larger the campus agent order, the more obvious the advantage is.

However, it is understood that as a campus agent, not all goods can enjoy a 45% off discount. Lining official mall said 80% of the products can enjoy 45% off, but it does not include new products and equipment in the new season. The specific situation depends on the specific arrangements at that time.

The campus agent will order all the orders collected in the official mall of Lining to enjoy the discount. This shows that all the sources of goods are from the official mall of Lining.

Lining's official mall is promoting Lining's online business on campus.

By expanding online shopping and opening up to price sensitive young people.

Market.

A way to recruit campus agents and expand brand influence across the country.

After the failure of Lining's "post-90s strategy", the official mall of Lining recruited campus agents, hoping to open up the market indirectly among young consumers, so as to further understand the preferences and concepts of the new generation of consumers.

There may be more practical considerations in the recruitment of campus agents by Lining's official mall.

According to the 2011 Annual Report, Li Ning Co's inventory in 2011 was 1 billion 133 million yuan, an increase of 40.64% over 2010.

Lining's inventory provision increased to 188 million yuan in 2011, an increase of 63.48% over the same period in 2010.

The semi annual report 2012 showed that Lining's inventory didn't improve in the first half of the year, and its average inventory turnover period increased to 95 days.

Lining now exposes huge inventory pressure, and Lining's online channel may help students to clear up goods by recruiting campus agents.