Shenzhen'S Clothing Market Focuses Its Efforts On Domestic Market

In recent months, a regular press conference said that foreign demand may be more weak in the next few months. Overall, China's foreign trade situation is still grim.

How do Shenzhen enterprises view the situation of external demand next year? What measures should be taken? Yesterday, the reporter conducted a survey of Shenzhen's traditional advantageous industries such as clocks, garments, underwear, leather shoes and so on, and the company looked down on next year's export market, and focused its efforts on the domestic market.

Traditional enterprises look down on next year's market

Statistics show that in the first 8 months of this year,

Foreign trade exports of US $169 billion 210 million, an increase of 6.1%, ranking the first place in China's large and medium-sized cities.

The beautiful export figures have not changed the view of traditional enterprises that the external demand market is "lighter".

The Shenzhen watch and clock Industry Association recently organized enterprises to attend the Hongkong watch and clock exhibition. When it comes to the situation of enterprise purchase, the person in charge of the association said frankly: the list has not declined significantly, but the feedback from customers is not optimistic about the market next year.

"We export growth this year, but we still look down on the export market next year.

Shi Zhanggen, deputy general manager of Limited by Share Ltd of Shenzhen Hua Si enterprise, told reporters that "Hua Si is a large exporter of Shenzhen's clothing industry."

In the 1~8 month of this year, China's sales volume maintained nearly 10% growth by adjusting customers and small batch orders.

Shi Zhanggen introduced that 9 and October are the traditional off-season, and it is expected that there will be an improvement in November.

Reporter survey found that

People in charge of underwear and other industries are conservative about the market of foreign demand next year.

Targeting domestic market and targeting best sellers

In fact, the enterprises in our city have been speeding up the pace of expanding the domestic market, and the domestic sales rate of industrial products has been further improved.

In 1~8 months, sales of industrial products above Designated Size in Shenzhen increased by 1 trillion and 277 billion 111 million yuan, up 3.6% over the same period last year.

Among them, the domestic product of industrial products was 595 billion 27 million yuan, the domestic sales rate of industrial products reached 46.6%, the proportion increased by 0.2 percentage points from the previous month (46.4%), and the domestic sales volume of industrial products increased by 7% over the same period last year, which is higher than the export growth rate (0.8%) by 6.2 percentage points.

Various uncertainties in the export market have strengthened the determination of Shenzhen's foreign trade enterprises to take the domestic market.

Shi Zhanggen, deputy general manager of Hua Si, said Hua Si is changing the train of thought. After the new product conference of the domestic market has just been opened, the company is determined to cultivate the market in the first three years.

"The manufacturing of Hua Si is excellent, and the design of Hua Si is also closely following the international market trend. This year launched a series of new products with high cost performance. The key is to see whether the domestic marketing channels are able to exert themselves."

The use of electronic marketing to expand the domestic market is also a way for many brands to strike domestic cards skillfully.

Wan Jingang, general manager of CAMEL camel, said camel shoes pay attention to the cultivation of network marketing while taking the domestic market. Currently, the outdoor product line with camel shoes as the core is developing rapidly.

Take the camel outdoor official flagship store on Tmall platform as an example, in one year, it jumped to the first brand of Taobao outdoor category, and sales of professional outdoor products also increased significantly under the online.

In the domestic market, "the focus of the second half of the year is the space series of God nine".

Du Xi, general manager of Fiyta Sales Co., Ltd., revealed that the current space table is attractive to customers and sells well.

Reporters in the interview found that the traditional industry leaders generally optimistic about the domestic market.

In the first half of this year, Ge Ya increased by 35% in the domestic market. It is expected that this growth will continue in the second half of this year and will be optimistic about the domestic market next year.

Yang Jingwen, Deputy Secretary General of Shenzhen Watch Industry Association, believes that the best seller list with high cost performance will be more popular in the domestic market.