Fashion Brand LACOSTE Releases Holiday Collector Series For The First Time

LACOSTE and Brazil famous

The origin of the CAMPANA brothers began in 2009, when the cross-border cooperation between the two sides achieved a limited edition series, which overlapped the alligator logo with the form of the Amazon basin Island, full of interest.

In 2012, LACOSTE joined hands with CAMPANA brothers to create a new POLO shirt for holiday collectors.

The inspiration of the new work is inspired by the artist's classic home works called sushi, using various materials to design colorful spiral patterns. Finally, the spiral crocodile logo like sushi was born.

There are two sets of colorful spiral crocodiles in the left breast of the limited edition dress, while men wear a group of black or white spiral crocodiles.

The site is located at the front door M restaurant, which overlooks Tiananmen square.

That night, more than 500 guests came to join us. The major media from China and other Asian countries, artists invited by Beijing design week, and celebrities from all walks of life gathered here to celebrate the event.

Humberto Campana also went to the scene to share his creative experience.

The layout of the party is dense and lively, reflecting the CAMPANA brothers' preference for Amazon jungle elements.

In the short video of the entrance hall, crocodiles are dancing helically and greet the distinguished guests.

Stepping into the main hall, a tall tropical plant wall is a metaphor for a tropical rain forest in Brazil. The artist's nationality and crocodile's relationship with the jungle are revealed.

Porch, column, DJ, the image of spiral crocodile appears in every corner of the activity scene, full of movement.

The models wearing Limited Edition POLO shirts interact enthusiastically with the audience, making them beautiful and colorful.

The design is properly interpreted.

DJ QQ started the party with cool cool lounge music warm house, then slowly pformed into a mix of funky, pop and Brazil elements.

The atmosphere of the whole party was relaxed and lively. The guests witnessed the birth of LACOSTE holiday collector series seven, and shared with the brand the greetings and respect for contemporary art.

The unique menu is another highlight of the night.

Brazil spices and Spanish cocktail; crispy cheese dumplings with sour orange prawn cold dishes; chili coconut, crispy squid with green mango sauce; and coconut juice fruit mousse, caramel, chocolate and fried cakes make the whole night sweeter.

The creative cocktail of the bar is also worth noting.

The golden bubbles from Taitinger, the top champagne in France, perfectly set the party's atmosphere of celebration.

The front door M restaurant of the grand event is adjacent to the core fence of the Beijing design week, and the CAMPANA brothers are invited as world - renowned artists to create device works for the design week. It also reflects the growing intersection of the CAMPANA brothers and the Chinese contemporary art world.