Interpretation Of Tmall Footwear Industry Standard

In order to improve Tmall

The overall product quality, better regulate the behavior of the business, specially formulated the footwear industry standard.

This standard refers to "footwear product identification", "leather and fur harmful substances limit", "

"," technical specification for health and safety of rubber shoes ", and footwear standards.

The Tmall footwear industry standard was first released in March 14, 2012, and was formally implemented in April 16, 2012.

Interpretation of Tmall footwear industry standard

1, do not meet the footwear industry standards of goods will be handled?

Answer: according to Tmall rules.

A. merchandise page does not meet the requirements of the industry standard for "product release specification". It will give the offending goods the next three days.

B. commodity inspection results do not meet the requirements of the state, according to category B deducted 6 points.

The material and composition content of C. merchandise is totally out of line with the description (that is, counterfeit material composition). The first counterfeit material must pay 20 thousand yuan penalty for Tmall, and limit Tmall's marketing activities for 14 days. Once again, counterfeit material ingredients buckle B class 48 points.

If the D. logo is not qualified, it shall be processed according to class a 6 points.

2. What categories of products are applicable to the basic product specification of Tmall footwear industry?

Answer: this standard applies to all footwear products sold in Tmall, including "women's shoes", "

All goods under the category new, "pop men's shoes" category 1, and "outdoor / mountaineering / Camping / travel supplies", "sports / Yoga / Fitness / fan supplies", "children's wear / children's shoes / family wear (including children's shoes)" category footwear products.

3, what are the requirements for pictures of men and women shoes products?

Answer:

A. Title: brand + material + product No.

1) the order can be adjusted freely, but the above three elements must be included.

2) the title of a commodity should not contain any decorative words or symbols that are not related to the information of the product itself.

B. picture: the first main picture is white, with a left toe 45 degrees angle, and no background or model pictures. The other four pictures are not restricted.

4, what are the requirements for the picture of sports shoes?

Answer:

A. Title: brand + product number + year + season

1) the order can be adjusted freely, but the above four elements must be included.

2) the title of a commodity should not contain any decorative words or symbols that are not related to the information of the product itself.

B. picture: the first main picture is white, and the left shoe is horizontally placed. No background or model drawings can be used. The other four pictures are not restricted.

5, the brand name involves Chinese or English, or only English. Can you use the abbreviation of English to show the brand name?

Answer: if the brand name in the title is abbreviated in English, we recommend that the brand name in the attribute be used in the same way.

In addition, English abbreviations should not be the same as or close to other brand names or trademarks, such as LV.

6, can other words be added to the title besides brand name and trade name?

Answer: Yes, without violating the rules of Tmall.

7. What are the contents of the baby description when the product is released?

Answer:

1) trademark information (text or picture).

2) material showing, showing the main material information of shoes.

3) logo on inner package or shoe box.

4) size comparison table

5) service commitment: three cards and three packages

6) product implementation standards

[nouns definition]

Product identification: product identification in the quality management system refers to various expressions used to identify products and their quality, quantity, characteristics, characteristics and methods of use, which can be represented by words, symbols, numbers, patterns and other descriptions.

Polyvinyl chloride (PVC): PVC, a thermoplastic resin polymerized by vinyl chloride under the action of initiators, common products: plates, pipes, soles, toys, doors and windows, wire skins, stationery, etc.

Artificial leather: a kind of plastic products with appearance and feel like leather (see leather) and can be used instead of it.

Usually the fabric is made of base material, which is made of mixture made of synthetic resin and various plastic additives (see plasticizing process).

In China, it is customary to use artificial leather made from PVC resin as PVC artificial leather (artificial leather). Artificial leather made from PU resin is called PU artificial leather (referred to as PU leather): synthetic leather made from PU resin and non-woven fabric is called PU synthetic leather (synthetic leather).

Cloth covered children's rubber shoes: for children under the age of 14 (usually shoes number is not more than 245) to wear, with the upper shoe is drawn in all kinds of fabric, rubber soles or other elastic body bottom shoes.

Rubber shoes: shoes with rubber as sole or upper.

Decomposable aromatic amine dyes: the decomposition of aromatic amine dyes is a kind of toxic and harmful dyes to human body. In the long-term contact with human body, if the dye is absorbed by the skin, it will spread in the human body.

These dyes may react with the biochemical reaction under normal metabolism of human body, which may cause the reduction reaction to decompose carcinogenic aromatic amines, and alter the structure of DNA through the activation of human body, cause human diseases and induce cancer, and the incubation period can be as long as 20 years.

The basic technical regulations for basic safety of textile products are prohibited.