Regular Promotion Of Clothing Stores

Looking at the various promotional activities on the market, most of them are very similar. If they are categorized from the form and mode, they can be categorized into general categories.

The regular promotion mode and the regular promotion mode of the non clothing store (that is, thematic promotion).

The regular promotion of clothing stores is a promotion mode commonly adopted by chain stores, and its contents are always changing.

Of course, the forms and patterns of activities can be changed constantly.

How to make new ideas is actually the highest level of regular promotion of clothing stores.

The characteristics of regular promotions in clothing stores, long-term or regular.

The regular promotional activities of clothing stores usually last for a long time, such as a product's free trial promotion in the past two years in front of the pharmacy.

Fixed location and fixed time is the most outstanding performance of the regular promotion activities of the clothing store. The regular promotion activities of the clothing store are even referred to in some enterprises as "weekly promotion".

Quick response.

The regular promotional activities of clothing stores often result in "sales under the knife", and sales volume rises, but the latter effect and influence are not good.

Site notice.

The regular promotion of clothing stores usually announcements promotional activities by means of POP, display boards, posters and staff explanations, instead of announcements in mass media.

Terminal construction is the basis for regular promotion of clothing stores.

Market terminal is just like the base of regular promotion of clothing store, if base area is not solid, do it.

Surely the gains outweigh the gains.

Chain stores need to do three things before making regular promotions for clothing stores.

Hard terminal construction: packaging all the product stores to form a unified color vision.

A product that has done well in this field and is popular for a while is a model for hard terminal construction.

The construction of soft terminals: the training of shop assistants and the maintenance of customer relationship are often neglected by chain stores. Chain stores need to establish a more complete terminal training system with the support of manufacturers, so as to improve the sales power of the first line teams.

Regular promotion of clothing stores needs combination of points and faces.

When chain stores make regular promotions for clothing stores, first of all, they need to consider appropriate promotions. Everyone promotes sales, and families have promotions, which only scatter energy, material and financial resources.

Chain stores choose the right promotion points only from the effective terminals, and do not unilaterally think that a shop will not sell or sell, so they will go for sales promotion.

"Stagnant water is difficult to raise live fish" is also a lesson from the market.

After having a proper promotion point, through a detailed regular sales promotion schedule of a clothing store, we can analyze the promotional arrangements and implementation, effectiveness evaluation, sales volume statistics and experience exchange of all sales promotion points. The chain store can have a general understanding of the whole market level, and make timely promotion adjustment and overall arrangement.

Grasp the opportunity and cycle

Some chain stores launched the regular promotion of clothing stores at the beginning of the launch of new products, and quickly launched several preferential consumption measures to buy a few gifts.

In fact, a little analysis will be very different from the original intention of the chain store, because the idea of chain store is to buy a few gifts to enable consumers to accept new products quickly, so that a breakthrough can be made in product sales. But in fact, consumers will not be reluctant to attempt to buy such activities, and he will also question the price and quality of the newly listed products.

This is clearly a chain store doing a regular promotion of clothing stores without considering the timing of promotion.

Choose the right time, promotion reason and promotion cycle. This is the chain store making clothing store.

The strategy should seize three key points.