Behind The Popularity Of Trademark Trade In Shoes And Clothing Market

Recently, many domestic

Companies are buying their idle or second-hand trademarks to win their favorite brand.

On the search engine, the reporter entered "trademark pfer" or "trademark trade", jumped out of the result as many as 23 million.

The reporter entered the website of a trademark office randomly, and found that only about 1000 trademarks were pferred to the trademark office.

"At present, the most frequently used trademarks are clothing, footwear and other related trademarks.

This kind of trademark is rich in resources, and has a large demand. Recently, many shoe and clothing enterprises have begun to enter the e-commerce market, and urgently need to label their own products, so the market of trademark trade has gradually become hot.

Lin, director of a trademark office in Fujian, told reporters.

Why do businesses choose to buy instead of registered trademarks?

"At present, in shoes and clothing trademarks, as long as you can think of names, almost all have been registered, especially the success rate of trademark registration of some famous brands similar to font or pronunciation is very low. It often wastes a lot of time and money, and fails to get the certificate and lose it."

The lawyer of Fujian Rui point trademark agency Limited analyzed to a reporter, "generally, a trademark pfer procedure can be successfully processed in half a year, but registration of a new trademark takes about a year, and it is not yet certain whether it will be successfully registered.

Therefore, more and more enterprises tend to choose some registered trademarks and buy them directly, so that they not only save time but also grasp business opportunities.

Guowei sporting goods Co., Ltd. acquired the trademark of the "future tribe" through purchase. The chairman of the company Zhi Peng said: "at that time, the name was good, the pfer fee was around 30 thousand, and it was not very high, so it bought it.

Through the purchase of second-hand trademarks to create brand, this kind of business mode is becoming more and more popular in our clothing industry.

Although the procedures for buying trademarks are more convenient and popular, they are not without shortcomings.

Cheng Zhipeng told reporters that he had encountered the problem of trademark valuation in the process of buying trademarks.

It is understood that the evaluation of trademark value mainly from the design registration costs, paction price assessment, future earnings forecasts and other aspects.

Different people will have different assessments of the value of trademarks and are prone to disagreements.

Generally speaking, the registration fee of one category is about 1500 yuan, but the cost of trademark pfer varies from several thousand yuan to several million yuan depending on the value of the trademark.

The reporter learned from the Trademark Office of the Fujian industry and Commerce Bureau that in the first half of this year, the number of trademarks applied in Fujian was about 41000, and the number of successful registered trademarks was about 29400. In the nearly 30 thousand registered trademarks, the number of idle trademarks was much larger than those used.

"A lot of people who invest in trademarks are speculators," he told reporters. "Some professional" fried people "often rush to register a well-known trademark. After such a trademark is pferred, the buyer of the trademark may have to bear certain legal risks.

To this end, deputy director of Fujian trade and Industry Bureau Trademark Bureau

It is suggested that when a company buys a trademark, it is better to have a qualified professional trademark firm to make a comprehensive assessment of the value of the trademark and the risks it may face.

For trademark investors who like to follow suit, we should guard against investment risks.