"Three High" First Bright Intertextile Accessories Exhibition

China international textile fabrics and accessories held at Shanghai New International Expo Center in October

(Intertextile), sports function fabric enterprises will focus on the E3 Pavilion, and welcome the inspection of new and old customers through high-level exhibits.

High level exhibits

Focus on frequent highlights

On the Intertextile surface accessories exhibition, there are two highlights in the exhibition of sports functional fabric enterprises, one is the larger booth area, many enterprises adopt the light booth, and the other is the exhibition in two stands, including the separate booth in the E3 Pavilion and the small booth in the international exhibition group. It not only highlights the seamless cooperation between the domestic fabric enterprises and the international group enterprises on the exhibition platform, but also shows that the exhibitors from the booth arrangement to the exhibits classification are more targeted.

The Shanghai booth Industrial Co., Ltd. has a booth area of 130 square meters on this Intertextile surface accessories exhibition. Its main exhibits include no gallbladder velvet proof fabric, nylon low elastic product, and regular memory cloth, polyester and wool polyester series.

According to Jing Honggang, the export sales department of the company, the company's no bravery velvet products are now at a high level in the world.

Changzhou Xu Rong knitting and dyeing Co., Ltd. has a booth area of 96 square meters this year. The main exhibits are special products with the characteristics of Xu Rong.

Besides, there are also products such as cold pfer printing, Rome cloth and so on.

Xu Linjian, the commodity Planning Department of the company, said that in addition to the regular booth, Xu Rong also set up booths in DuPont exhibition hall, mainly displaying products made of DuPont fiber.

The two booth is also set up by Zhejiang Matsui Textile Co., Ltd. its booth is in the E3 Pavilion, the exhibits are mainly targeted at the domestic market, and the other is in the W3 Pavilion, along with the Langer group.

Miss Wang, who is responsible for exhibition work at Matsui Textile Co., introduces that the exhibition of pine well textile is mainly representative products of environmental protection, mainly bamboo fiber and other natural fibers.

Among them, the pavilion at W3 Pavilion is mainly represented by Lan Jing's product Tencel series, including Tencel cotton, Tencel polyester, Tencel hemp and so on. The booth at E3 Pavilion will divide the fabric into men's wear parts and women's wear parts, mainly cotton series, Tencel series and Tencel denim series.

In addition, other sports functional fabric enterprises also have their own characteristics in booth arrangement and exhibits selection.

Fu Mao Xing Ye (Changshu) Co., Ltd., which has a history of more than 40 years, has an exhibition area of 105 square meters, and closed layout is only allowed to enter by specially invited customers. Fujian Great Industrial Co., Ltd. has been exhibiting since 2008. This exhibition is mainly focused on the new products of the company and focuses more on the 2013 trend.

High demand exhibitors

Promote steadily under the guidance of the exhibition

With the carefully decorated booth and the latest research and development exhibits, the sports functional fabric enterprises participating in this Intertextile accessories exhibition have a clear goal and a long-term vision.

Speaking of the main purpose of participating in the exhibition, many sports functional fabric enterprises have given the same answer: displaying the corporate image and maintaining the customer resources; and speaking of the experience of the 18 years development of the exhibition, they also put forward more expectation while affirming the exhibition.

Fujian big Di Industrial Co., Ltd. Ms. Lee believes that participation in the exhibition is a matter of one hand, more is to publicize the business, and stabilize the relationship with the old customers.

Jinghonggang, the export sales department of Shanghai mission, believes that the purpose of the exhibition is to display the corporate image and maintain the relationship with the old customers.

He said, at present, the domestic and international economic situation is not good, the enterprise has also been affected, so we must continue to develop new products, adhere to participate in the exhibition, stabilize and continue customer relationship.

Xu Linjian, director of commodity Planning Department of Xu Rong company, said that every time he attended Intertextile surface accessories exhibition, he would know and establish contacts with some customers.

She said: "companies participate in exhibitions more to promote corporate brand and products, through this platform, let more professional buyers know."

"Nowadays, there are many sales channels and platforms for each enterprise. The exhibition is one of them. It is very intuitive and can communicate with customers face to face, and in-depth understanding of customer needs is the most cost-effective way.

And every year, we can see the efforts of the organizers, many of which are embodied in details. For example, the shuttle bus for exhibitors has provided great convenience for exhibitors, and can feel that the organizers are considerate of exhibitors.

While attending the exhibition for many years, Miss Matsui Textile Co., Ltd., while affirming the effect of the exhibition, also put forward higher expectations. "With the development of the exhibition, there are many traders visiting the exhibition. As exhibitors, we are more willing to face the terminal enterprises, and hope that there are more and more buyers of garment enterprises in the real sense, so that they can not only communicate more easily, but also reduce the intermediate links."

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High standard exhibition

Help enterprises cope with crisis

Out there

With tight internal and domestic and foreign economic situation, the exhibitors are adjusting their R & D direction and marketing strategy, and seize the opportunity of Intertextile accessories exhibition, and strengthen communication with their peers and customers through the professional platform of the exhibition.

Jing Hong Gang, the Export Department of Shanghai mission, said that the biggest impact of the bad economy on enterprises was the sharp reduction in orders. The order volume in the first half of this year dropped by about 30%.

Now the company is adjusting its strategy with the market situation, developing new products with three-dimensional development, and developing in depth according to the needs of every customer.

In addition, at the marketing level, the proportion of export sales of the former company accounted for 80%, and now it gradually adjusted to domestic sales.

At the same time, Jing Hong Gang also said that the company's forecast for next year's situation is still very optimistic.

Similarly, Zhejiang's Matsui Textile Co., Ltd., which is responsible for the shortage of orders, said Miss Wang, who is responsible for the exhibition, started from June this year, obviously felt that the purchasing power of the purchasers was insufficient and could not meet the expected sales volume of the enterprises.

"Our expectation for the growth of customer orders is not blind. It is based on our understanding of customers.

According to convention, customers will rationally increase orders on the basis of the original, but now some customers' orders are decreasing. "

She said, "crisis is a double-edged sword. If you do not take the initiative to attack, the efficiency will be lower. Therefore, enterprises should participate in the Intertextile accessories exhibition, and seek breakthroughs in the unoptimistic situation, promote new products and find effective customers."

Although the economic situation at home and abroad is not good, Changzhou Xu Rong has not been greatly affected, and the overall budget is basically completed.

Xu Linjian, director of commodity Planning Department of Xu Rong, said that the company will make a summary every half a year on the basis of the two Intertextile accessories exhibition in spring and autumn to find out the advantages and disadvantages of the enterprises and adjust them in time.

Fu Mao Xingye (Changshu) Co., Ltd. is very familiar with the trend of sportswear both at home and abroad. He said: "the domestic clothing brand is gradually declining in the country, the domestic sportswear brand is rising; the trend of sports clothing is the change of sportswear to leisure style, the casual wear is close to the sports style; besides, the profit of sports clothing brand is mainly in autumn and winter, and the profit is basically fixed."

Based on these points, participation in Intertextile (Qiu Dong) surface accessories exhibition is particularly important for sports functional fabric manufacturers.

The Intertextile surface accessories exhibition provides a good platform for textile enterprises to broaden their horizons, change their concepts, understand the market and find new business opportunities. It also provides a good platform for textile enterprises to broaden their horizons, understand the market and find new business opportunities. At the same time, excellent exhibitors have also become an important part of Intertextile surface accessories exhibition.