Development And Management Of Garment Channels

Many customers are complaining that business is becoming more and more difficult and profits are getting lower and lower. Many regional managers are also saying that customer development is becoming more and more difficult and sales are becoming more and more difficult.

I am more and more optimistic about this.

Because the real one.

There will be fewer and fewer clothing dealers with sales and money making, and brand resources will become more and more concentrated.

Based on these ideas, "hundred years' cooperation and a hundred years' clothing dealers" have been working together for many years, and their sales volume is increasing.

Things that are recognized must be done, not abandoned or abandoned.

The sales force and competitiveness of clothing should also be taken into account in the service and development potential of garment enterprises.

Clothing dealers should choose garments according to the "three good principles": good clothing, good clothing enterprises, and good management concept of clothing enterprises.

Many successful cases tell us that choosing a good clothing enterprise is more important than choosing a good garment. The most important thing is to look at the boss's concept and ability.

I cooperate with him. First we will cut off some non key clothing lines and focus on potential clothing market.

To this end, I prescribe a prescription for the clothing Market: adjust the status, change the concept of clothing dealers, improve their enthusiasm, and adjust the enthusiasm of their marketing personnel.

Setting up battlefields, setting up key areas of garment market and making full use of comparative competitive advantages.

Gather resources and concentrate on all aspects of resources, focusing on key clothing markets.

Win the battle, focus on developing big customers, and create a model clothing market.

To be a weak and neglected garment market (for example, some key Township clothing markets).

Take the initiative to approach the clothing market and serve the customers well.

At that time, it took me 3 months to develop regional distribution.

Network, use 5 person combat group to visit customers densely.

In this case, we have purchased distribution vehicles, which are specially delivered to distributors.

At the same time, the key clothing market should be appropriately distributed to expand the visibility of clothing.

In some key clothing markets, we put in door advertising, outdoor advertising in professional clothing market.

Delivering goods to customers can quickly understand the sales and inventory situation of customers, and replenish the goods in time without leaving competition for mobile phones.

At the same time, we have delineated customers through the promotion and gift distribution.

We are big factories.

As the saying goes, a good tree is good for the cool.

Our company is the largest company in the country and the first sales company in the clothing market. At the same time, our clothing insists on the concept of environmental protection, and requests the domestic clothing market with the quality of foreign countries.

Clothing dealers face problems, use their brains and think of ways.

Our company will also strongly support such customers.

Channel is king, and win the battle.

Whose clothing is good, whose service is good, and whose clothing can be sold quickly.

In the first few years, I mainly do wholesale, wholesale goods to a batch, and then wholesale to two batches.

In this batch, a marketing expert in the United States said that finding a new sales channel is equivalent to having a new competitive advantage.

We not only do the county clothing market, but also make the key Township clothing market, so that other competitors can not get anywhere, we can cover all aspects.

Rely on brand to seek development.

When a garment dealer chooses a garment, he must maintain long-term cooperation with the manufacturer to cultivate a good clothing market. It is necessary to accumulate time. On the other hand, the longer the cooperation between the clothing dealer and the manufacturer, the more attention the manufacturer will pay to the clothing dealer, and the strong support for the clothing dealer.

If clothing dealers are bigger and stronger, brand manufacturers will find you on their own initiative.

If you run a good garment and sell it to the first place in the local clothing market, you can't replace it in the eyes of the manufacturer. Your status will be raised and your voice will be increased.

We rely on word of mouth to win customers.

clothing

How to cultivate customer loyalty? That is service, word of mouth.

Because low price is never a magic weapon for competition.

In addition, we do consultant sales, take the initiative to give advice to clothing distributors, try to find ways to be their marketing consultants and instructors, and improve their marketing level.