• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Marketing Misunderstandings Of Local Women'S Wear Brands

    2012/10/11 16:25:00 28

    Local Women'S ClothingBrandMarketing Misunderstanding

     

    The most mature and competitive international clothing industry in China is the men's clothing brand, down jacket and casual wear. This field has been born with seven famous wolves, red beans, Qipai, Shanshan, YOUNGOR, Lining, Bosideng, Xue Zhong Fei and many other famous brands, and has concentrated on several listed companies. Their brands are strong, and their scale and competitiveness are at the forefront of the garment industry.

    The market for fashion women's wear, children's wear and pajamas is relatively immature, and strong leading brands are still scarce.

    The following is the brand marketing of women's clothing in China.

    Marketing misunderstanding

    Talk about your own views.


    Brand naming, the prevalence of fake foreign devil


    In modern China, it has been only a few decades since the close door to reform and opening up. The mentality of Chinese fans has made many local industries "fake foreign devil" brand. It seems that a foreign brand has become a foreign brand.

    However, with the growing maturity of the consumer market and the growing rationality of consumer psychology, it is not likely that such a Chinese person can play the role of spreading the effect of foreign names.

    On the contrary, those companies with solid foundation and strong adheres to the idea of spreading local brands have taken a firm foothold, such as "seven wolves", "red beans", "Lining" and "Shan Shan".


    Positioning "fashion" is not positioning.


    To see the positioning of many women's clothing brands, we must talk about fashion. We must know that the essence of clothing culture is fashion. Clothing is a special commodity without fashion.

    brand

    It's worthless.

    Today, the material function of clothing as a shelter is already giving way to the spiritual functions of fashion, popularity, individuality and leisure.

    The simple positioning of a business operator is not positioning.

    Women's clothing is fashionable. It means that people have to eat, sleep and shit as usual.

    If you say something unpleasant, it is called "reasonable nonsense".


    Weak sense of brand strategy


    Local women's clothing brands are usually lack of professionalism and systematization in the early stage planning and positioning of brand promotion. Brand positioning is an important part of brand strategy. Many local women's brands are too casual and sloppy in this regard. They do not attach importance to brand positioning and refining the core concept of the brand. They do not attach importance to the planning and preparation of brand strategy. The focus of marketing efforts is on customer development, channel construction and brand positioning, putting themselves in a "Red Sea" at the very beginning, which has laid a hidden danger for the future promotion of the brand.


    Brand communication can not interpret brand concept.


    With the maturity of domestic consumers' consumption concept and the continuous expansion of the domestic market, the world women's wear brand has also entered China, and the domestic market has increasingly become an important part of the world's women's clothing.

    Foreign women's clothing brands have entered the first tier cities or specialized stores or counters in China.

    Although it has fewer channels and higher price positioning, its impact on the high-end market of women's clothing and the fashion trend of women's clothing in China are huge, basically accounting for the high-end market.

    At the same time, in order to expand the mainland market and take up the high-end women's clothing market, foreign brands are moving faster and faster with the domestic brands, and the market competition is becoming more and more intense.

    The tide of war, the survival of the fittest, the market does not believe in tears, sincere hope.

    Local dress

    The brand can also emerge several "seven wolves", "seven cards", "Lining", "Shan Shan" and so on, and strive to revitalize the national brand.

    • Related reading

    How To Win Before Clothing Marketing?

    Innovative marketing
    |
    2012/10/11 16:01:00
    27

    Internet Marketing Of Clothing Brand

    Innovative marketing
    |
    2012/10/11 15:23:00
    26

    Marketing Communication Strategy Of Garment Enterprises

    Innovative marketing
    |
    2012/10/10 17:40:00
    16

    How To Establish Clothing Brand Image In Clothing Management

    Innovative marketing
    |
    2012/10/10 17:23:00
    42

    Clothing Management To Enhance The Market Value Of Clothing Brand

    Innovative marketing
    |
    2012/10/10 17:05:00
    21
    Read the next article

    Channel Change In Garment Industry

    Clothing channel is the most close to the consumer link. The quality of channel work directly affects the sales performance of clothing. In recent years, the channels of clothing are moving towards efficiency, specialization, service and centralized pformation.

    主站蜘蛛池模板: 夜色资源站www国产在线观看| 男女无遮挡边做边吃视频免费| 最近中文字幕免费mv视频| 国产老妇伦国产熟女老妇高清| 亚洲综合色视频在线观看| lover视频无删减免费观看| 粗大黑人巨精大战欧美成人| 性猛交╳xxx乱大交| 女人爽小雪又嫩又紧| 动漫av在线播放| xxxx69中国| 特级毛片a级毛片免费播放| 夜夜高潮夜夜爽夜夜爱爱| 人与禽交videosgratisdo视频| 久久久久久91| 老师的胸又大又软真好吃| 成年人黄色毛片| 八戒久久精品一区二区三区| 久久久国产99久久国产久| 视频在线一区二区| 成年女人色毛片| 午夜爽爽试看5分钟| xarthunter| 波多野结衣bt| 国产精品久久久久国产精品三级| 亚洲av无码一区二区三区电影| 高清视频一区二区三区| 最近免费中文字幕中文高清 | 国产国语对白露脸| 久久久精品国产| 老公和他朋友一块上我可以吗| 娇妻借朋友高h繁交h| 又粗又黄又猛又爽大片免费| yy6080理aa级伦大片一级毛片 | a毛片免费观看| 窝窝午夜看片七次郎青草视频| 天堂8在线天堂资源bt| 亚洲成无码人在线观看| 色婷婷综合久久久| 无码国模国产在线观看| 免费国产成人午夜电影|