• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Transformation Of Garment Industry Channel Terminal

    2012/10/11 16:12:00 27

    ClothingChannel TerminalPformation

     

    As the most close to the clothing consumer group, clothing channel terminal, driven by the change of preferences of clothing consumption groups, begins to brand, differentiate, specializes, service and situational.

    Transformation


    Fashion channel terminal brand


    The traditional clothing consumer group's clothing consumption consciousness and brand recognition enhancement, information symmetry gradually, 80 and 90 new clothing consumption group's rise.

    Their brand identification, professional buying behavior, "circle" and "opinion leaders" will lead to scattered, weak, chaotic, and small, but the traditional clothing channel terminals that occupy the long tail are either marginalized or brand upgraded.

    In reality, we also see that KA stores, chain convenience, stores and other image clothing channel terminals have entered the mainstream of clothing consumption in recent years.

    User demand is no longer "branding" of what to buy, but also to the brand of "where to buy".

    Upstream manufacturers extend downstream, garment channel terminals themselves compete and survival of the fittest speeds up the process of brand channel terminal brand.


    Garment channel terminal differentiation, specialization


    The diversification and individuation of clothing consumption group is the arrival of the era of market segmentation.

    Miscellaneous, chaotic, small traditional clothing channel terminals will inevitably change to fine, specialized and smart.

    Department store clothing channel terminal is gradually falling, specialization becomes mainstream.

    New cosmetics, non-staple food,

    clothing

    And other subdivision formats are being touted by clothing consumption.

    Material satisfaction, spiritual and emotional pursuit, will extend more new subdivision needs. Beauty and foot bath are the new subdivision industries born under this trend.

    Watsons is to seize the opportunity of market segmentation, re assemble the category, take young women as the target, locate personal care products, and effectively separate the traditional department stores.


    Garment channel terminal service


    The abundance of commodity types and the increasing number of garment channel terminals have led to oversupply of the market.

    The business of "sitting", "waiting" and "relying" has made it difficult to compete for clothing consumption groups.

    Enrich the situational and experiential functions of channels.

    Along with the development of the market, the sales function of the channel gradually weakens, and experience, display and scenario become the mainstream elements of the channel.

    The vivid, experiential and situational construction of the clothing channel terminal is the key to improve the efficiency of the clothing and clothing enterprises at the next stage.

    By selling the atmosphere, we can decide the decision of clothing consumers.

    In the case of too many customers, the clothing channel terminal stores should change from waiting for door-to-door to active attack, from simple push to pull interaction, and constantly strengthen service consciousness in the process, and provide pre service, sale and after-sale guidance services for clothing consumers.


    Scenario of garment channel terminal


    Simple products are hard to induce clothing consumers' desire to buy. The overall service, environment and atmosphere in the store are the essence of stimulating buying behavior.

    Clothing consumer demand is no longer a product, but a collection of clothing terminal location, clothing channel terminal area, clothing channel terminal image, clothing

    Channel terminal

    Atmosphere, clothing channel, terminal shopping guide, experience design in the context of a shopping environment.

    Lighting shop is through the introduction of the designer, is a typical case, through the tiles, household appliances, simulate a variety of living environment, build clothing consumer environment perception, computer simulation, the vivid expression of the store to strengthen the user's situational experience, to stimulate clothing consumers to make purchase decisions in the shop.

    The change of clothing consumer demand leads to the pformation of demand for channel function from value pfer to value creation and interaction.

    • Related reading

    Consumption Demand Affects The Pformation Of Garment Channel.

    channel management
    |
    2012/10/11 15:44:00
    16

    Channel Management Of Clothing Brand

    channel management
    |
    2012/10/10 17:30:00
    17

    Implementation Of Channel Management In Garment Enterprises

    channel management
    |
    2012/10/10 17:15:00
    31

    The Turning Point Of Garment Enterprises

    channel management
    |
    2012/10/10 16:45:00
    36

    Clothing Distributors Should Have A Good Grasp Of Channels

    channel management
    |
    2012/10/10 16:11:00
    29
    Read the next article

    Shoes Three Phase Waste Incineration Into "Disaster"

    The three phase of shoes is burned into "disaster". Nearby shoe enterprises are in a state of fear, and firefighting fires are being mobilized on average more than 20 times a month.

    主站蜘蛛池模板: 久久婷婷久久一区二区三区| 国产无遮挡又黄又爽又色| 国产综合久久久久久鬼色| 免费一级成人毛片| 一男n女高h后宫| 韩国五感图r级无删减版| 最近中文字幕mv免费视频| 在线观看亚洲精品专区| 人气排行fc2成影免费的| 中文字幕欧美在线观看| 黄色永久免费网站| 最近免费中文字幕大全高清大全1| 国产精品vⅰdeoXXXX国产| 亚洲av永久无码精品三区在线| 香蕉国产综合久久猫咪| 欧美另类xxxxx极品| 国产精品久久亚洲一区二区| 亚洲一区二区三区在线网站| 麻豆国产一区二区在线观看| 日韩精品专区在线影院重磅| 国产精品林美惠子在线观看| 亚洲国产精品久久网午夜| bt自拍另类综合欧美| 精品视频一区二区三区四区五区| 性欧美18-19sex性高清播放| 国产三级在线免费| 中文字幕人妻色偷偷久久| 荡女淫春护土bd在线观看| 我要看黄色一级毛片| 免费黄色小视频网站| a级毛片免费在线观看| 波多野结衣伦理视频| 国产精品福利一区二区| 久操视频在线免费观看| 免费h片在线观看网址最新| 日韩免费中文字幕| 国产成人久久777777| 九九免费久久这里有精品23| 野花香高清在线观看视频播放免费| 护士的小嫩嫩好紧好爽在线播放| 免费高清日本完整版|