Implementation Of Channel Management In Garment Enterprises

At present, the marketing system of an enterprise mostly adopts the organizational structure of separating the camp from the sale, and the marketing department and the sales department are cut off and managed by the sales manager or the vice president of sales.

The frictions between the marketing department and the sales department continue to cause problems.

The channel management and execution problems are endless.

As a result, we often see the channel operation and management plan formulated by the marketing department. The sales department is either unable to execute or unwilling to execute or execute.

What is the reason? It is not that the operation and management plan of the marketing department is out of line with the reality of the market. It is the unilateral intention of the sales department and the difficulty of the channel management of the clothing department.

Sales personnel? The main job is to deal with the channel members of garment enterprises, and doing well the channel work of garment enterprises is equal to doing a good job in sales work.

Once the marketing department solves the channel management problems of garment enterprises according to rules and regulations, it is easy to increase the channel work of the garment enterprises below.

In fact, the channel of clothing enterprises is the strong factor of product and brand growth. The channel strength of clothing enterprises is strong and strong.

Therefore, how to implement the management of garment enterprises' channels is another turning point in the channel work of garment enterprises.

Do not say what is now "clothing enterprises channel is king", "terminal is king" era, but it is indeed who owns the channel of clothing enterprises, who has the right to occupy the market.

In the absence of the channel management department of a garment enterprise, it is necessary to set up a positioning channel for garment enterprises and channel management for garment enterprises. According to the practical problems in the channel operation of garment enterprises, a flexible solution is proposed. Although the channel management of garment enterprises is a basic management responsibility and skill of sales personnel, if the enterprise has a channel management department of specialized garment enterprises, the sales personnel's work may be more powerful, and the positioning and operation of the garment enterprises' channels will also be handy, so as to solve the complicated and difficult problems in the channels of garment enterprises in a short, flat and fast way, and avoid the solution, but my flower has already been thanked. Many enterprises have planning department, marketing department, chain department, inspection department, etc.

Therefore, the turning point of garment enterprises' channel management is the channel management of garment enterprises.

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If there is no channel management department of garment enterprises, if there is no special channel management department of garment enterprises, it must not be the isolated operation of the sales department. Other departments should also understand the practicality, integration and flexibility of the sales work, such as the regulation of the garment enterprises' channels, the arrangement of the distributors (including distributors, including chain customers, retail stores, channels for wholesale clothing enterprises, etc.), and the implementation of resources, the implementation of policies, the planning of activities, and the operation of key markets must be adapted to local conditions, and must not be immutable.

I remember that a large enterprise set up a chain customer department because of the difficulty of chain customers.

The staff in this department are only looking for a chain of service, and the sales are leaps and bounds.

Why? Because the resources from headquarters to branch offices are always limited, and many resources are shared by chain customers. Other distributors can only rely on salesmen to make a lot of efforts to win a bit of resources.

A document from the customer chain department is sent to the branch office. Most of the marketing personnel will only execute the document instructions from the headquarters. Who will be considered for the market and the actual situation of the channel for the garment enterprises? Who is willing to lower their examination scores?

The channel construction and operation of garment enterprises is a marketing topic that can never be replaced.

Enterprises without the channels of strong clothing enterprises try to break through the channel limitations of garment enterprises, locate the channel selection direction of garment enterprises, and break out of them; enterprises with strong clothing enterprises' channels locate good clothing enterprises.

The direction of execution is to give full play to the advantages of garment enterprises and perfect them.