Clothing Management To Enhance The Market Value Of Clothing Brand

With the rapid development of modern science and technology, the oversupply of clothing market and the increasingly serious phenomenon of homogenization of products, how to integrate the dominant resources of clothing brands, highlight the competitive advantages of clothing brands, and enhance the competitive advantages of clothing brands?

The brand clothing market value is an important topic for every clothing brand owner and clothing brand operator.

As a wise business owner said, "the key is to find the real value of the clothing brand in the clothing market, because it is the foundation of the clothing brand in the garment market."

The positioning of clothing brand determines the clothing market trend of clothing brand products.

The target consumer group of any clothing brand product that is targeted or adapted is relative, not broad and boundless.

Therefore, when we plan a clothing brand, we must first solve the problem of clothing brand positioning based on extensive and in-depth clothing market research, combined with its own advantages and the trend of the apparel market.

First of all, we must solve the positioning problem of clothing brand products.

The positioning of clothing brand is aimed at the specific target clothing market and specific target consumer groups, so as to achieve the process or action of occupying a unique and valuable position in the minds of the target consumers.

In product design, we must proceed from the consumption characteristics and psychology of target consumers. We should not only design the psychological price that the target consumers can accept and approve, but also achieve or exceed the expected value of the target consumers in product packaging design and product function quality setting.

Only in this way can we successfully enter garments for our products.

Lay a good foundation.

For example, positioned in high-end electrical products, it should not only be finer in quality than other products, but also must be slightly better in product function differentiation and appearance modeling difference.

The clothing market positioning of clothing brand is based on the positioning of clothing brand products.

Only when the product positioning is accurate, what strategies can our clothing brand adopt to enter into the clothing market through any channel and make it clear and specific for consumers' recognition and acceptance?

In this regard, the most typical success stories, such as "Marlboro", were initially positioned as ladies' cigarettes, and the sales were not smooth. Later, they positioned the clothing brand as a male cigarette, and excavated and purified the image and cultural elements of the clothing brand, and created the image of the tough Han of the "cowboy" in the United States, which was widely recognized by the target consumers.

In the positioning of clothing brand, it is extremely unwise to expect to use price differentiation strategy to "kill and eat" high, medium and low consumption clothing market, and even bring disastrous consequences to the clothing brand.

The clothing brand strategy is adopted, and different clothing market positioning products give different clothing brand names, so as to avoid the confusion and confusion of clothing brands that consumers may cause to each other, thus effectively avoiding clothing.

It hurts and even the whole army is destroyed.