Consumption Demand Affects The Pformation Of Garment Channel.

With the rise of new economy, demand has shifted to reason.

The clothing consumption consciousness and brand awareness of the traditional clothing consumer groups are improving; 80, 90 new clothing.

The rise of their clothing consumption, rational decision making, brand recognition, and professional buying of clothing consumption behavior have disintegrated the past clothing marketing value chain dominated by the past, and the more the demand in it, the more pronounced the era of customer centered clothing consumption is coming.

Taking customer as the center and customer as king are driving the change of the value chain of the clothing marketing.

User demand is no longer just a matter of material interest, but also an emotional and spiritual experience.

In the past, as the value pmission, the function of the realization of production has not been in line with the requirements of the era of demand sovereignty. The experience of value creation and delivery will become a new pursuit point for clothing consumption groups, and the inevitable result is the upgrading of channel functions.

Nowadays, the market is rich, the supply exceeds demand, the network technology is developed, the information has been symmetrical, the traditional clothing consumption is gradually rational, the new clothing consumption group has risen, the clothing consumption group structure and the demand has revolutionized, has changed the clothing consumption behavior and the purchase behavior in the past.

From passive, blind, no choice, material needs to the active, rational, spiritual, selective, personalized needs.

The trading channels relying on retail, retail, forced, one-way and rambling services have been gradually declining. Convenience, autonomy, all-round experience, interaction and professional services will be the clothing consumer groups.

New trends in preferences.

First of all, convenient and one-stop service will become the gathering point of more and more clothing consumption groups.

With the quickening of pace of life and the increase of working pressure, people's pursuit of time efficiency, convenience of purchase, pleasure of clothing consumption, and full service pursuit are far more than the concern of price preference and industry fame.

Who is closest to the user community, who can provide the one-stop service best will become the key of competition.

Community stores and convenience stores are precisely the formats that satisfy users' convenience. Food retail, home appliances, building materials and home furnishing industry have extended the market to the clothing consumer's home and opened the shop to the doorway of clothing consumers.

Bought is not a product, but a comprehensive experience.

First of all, the experience of clothing consumption has become the mainstream way. Before buying, we must have trial experience on the spot. After purchase, we should give users the right to speak for their own product design suggestions, from front-end development to the whole process of back-end clothing consumption.

The clothing industry from the front end design, the middle end production, to the storefront dynamic design and the follow-up service is precisely take the user as the leading factor, through the user creates the popular, participates in the fashion, the clothing expense popular, opens the research production and marketing entire process.

Professional services demand to become the highest point of clothing consumer groups.

With the symmetry of information, clothing consumption and brand awareness, clothing consumers are no longer fooling and will no longer be fooled.

Reliability, trust and professionality are key indicators of their concern.

Brand trust and pre sale, sale, and after-sale professional services are easier to impress the rational mind of clothing consumers.

Organic dish is a typical case. It is a selling point of green, environmental protection and health, and is favored by users through its unique design, product development, production, service and so on.

The above is in the era of customers being king.

The trend of channel preference is enough to show that users' demand for consumption channels is no longer just a traditional value pfer function, but also a function of value creation and delivery.

This change is bound to stimulate the circulation field, from the most close to the user terminal, to the middle channel, to a new Nirvana revolution in emerging channels.