Lining And NBA Superstar Wade Build Wade'S Basketball Shoes Together.

Beijing time October 10th, China sporting goods leader Li Ning Co and NBA all star player Dwayne Wade (DwyaneWade) jointly announced the creation of a new sportswear.

Brand - Wade brand as the core of the company's promotion of the global basketball strategy.

The brand new core signature product line is named "Wade's way". Wade will wear this professional basketball shoe with its signature style and artistic sense in the NBA competition.

"Wade's way" and other Wade products will soon be on sale at Lining retail outlets and online shopping centers, and are also scheduled to be released in the US in 2013.

"Wade's way" basketball shoes have a series of eye-catching, accompanied by strong Wade brand design details, reflecting the characteristics of Wade brand and his love for his family, including:

The two color W striped shoelace forms a large W design on the toe of the shoe. It is not only an important design element for its signature shoes, but also provides a protective bandage system for the forefoot.

It echoes the large number of DW patterns on the soles of the soles, which resemble the bow tie in the shape of Wade.

The "ZZDG" inside the heel represents the initials of Wade's son Zaire, Zion, nephew Dada and girlfriend Gabrielle, 91 of the sole, representing the age of Wade's grandmother, 11105 representing the 11 year old son Zaire, the 10 year old nephew Dada and the 5 year old son Zion.

Wade's personal logo echoes in the twist area of the shoe sole and the inside of the shoe tongue.

In order to make the "Wade way" into the highest level professional basketball shoes, the product also has the following characteristics:

The first layer leather material vamp, with the modern sense of strengthening TPU bright eye shoe, emphasizes the noble quality while satisfying Wade's need for the protection of the foot.

High wear resistant rubber outsole minimized the weight of shoes on the basis of improving friction.

Double deck carbon fiber version, 3D exposed structure in the mid foot area provides excellent foot support and toughness for the "Wade way".

The Lining's traditional "Bounse" technology, which is embedded in the middle of the front palm, guarantees maximum energy rebound.

Molded EVA provides a stable midsole platform.

Lining's classic "Cushion" technology increases the heel shock absorption.

The TPU support structure with the outer edge and the Femack suture technique with the heel wrap inside the shoes provide good package and stable support for Wade's feet.

"Designing the way of Wade" we need to ensure that the design of shoes can fully meet the needs of professional sports functions of top athletes like Wade, and integrate into Wade's personality, attitude and the unique style of playing on the court.

Eric Miller (Eric Miller) said.

The "Wade way" will be unveiled at the NBA China Games (Miami heat and Losangeles clippers).

At the same time, in order to commemorate the alliance between Lining and Wade, Lining launched the special edition of Wade.

The design of the special edition of China combines the elements of the East and the west, with the design of "star ray" at the toe and heel.

The explosive line is not only an extension of Wade's personal logo, but also implies that Lining brand and Lining basketball category will take this opportunity to usher in the meaning of vigorous development.

The left side of the Chinese commemorative war boots is only marked Beijing, and the right side is only marked Shanghai, in order to commemorate the opening of the Chinese competition.

On October 20th and 21, the special edition of "Wade's way" will be in Beijing and Shanghai respectively.

The limited sale has been launched on the 22 day in the online shopping mall to the world, and the relevant information can be querying to www.li-ning.com.cn.