Shandong Shenglong Textile Group Strives To Survive And Win The High-End Market.

Industry is the traditional dominant industry in Heze. However, as an enterprise that produces "middle reaches" products, it is most vulnerable to double extrusion of upstream raw materials and downstream products.

In recent years, influenced by many factors, such as the high price of raw materials and the sharp rise in labor costs, the textile industry has been greatly impacted, and a large number of enterprises have been operating in a small profit or even a loss.

In the cracks, how to survive? Shenglong Textile Group's choice is admirable: under the influence of the industry downturn, the firm reinvested 30 million yuan, and the new 100 jet loom projects came from the deep analysis and grasp of the market and the industry.

"Confidence is the most important thing. The market is fair to every enterprise. If we can persist in it, we will be able to laugh until the end."

Li Jifeng, chairman of Shenglong Textile Group, has been struggling for more than 20 years in the textile industry.

Shandong Shenglong Textile Group Co., Ltd. was founded in 2002, the company formerly known as Yuncheng Shenglong Textile Co., Ltd., by the original Yuncheng County oil and cotton six factory worker Li Jifeng and other 6 people to create.

Founded in November 2006, it is called Shandong Shenglong Textile Group and Shandong Shenglong Textile Group Co., Ltd. is the parent company.

At the beginning of its founding, Li Jifeng had his own understanding of Shenglong's position: "simple things can be produced, price wars can not be avoided, and high-end products can be promoted."

To enhance the vitality of enterprises.

In order to build high-end products, the company hired 20 experienced cotton inspectors and production management staff, engaged in technical management work, and recruited 12 professional and technical personnel from tertiary institutions and technical schools, and selected over 40 outstanding technical workers to study in large cotton textile enterprises, thus forming a relatively stable technical group and ensuring the stability of product quality.

In terms of product positioning, Shenglong adopts high quality and no "three silk" lint as raw material, mainly producing 40, 60, 80 and 100 high count and high added value pure cotton yarn.

This market positioning not only improves the business efficiency of enterprises, but also avoids the impact of low spin yarn produced by most enterprises.

Products in the market share, do not fight price war, internal quality, external management, quality development, integrity of the market, sales channels smooth, customer stability, now Shenglong company's products have strong competitiveness, similar products prices are also in the forefront of textile enterprises in Yuncheng.

Because of its stable quality, Shenglong's products have a stable customer base throughout the country, and have established good business relations with many companies such as Qingdao, Nantong, Changzhou, Zhuji and Yiwu.

Over the past few years, Shenglong textile has maintained a 100% production and sales rate and a 100% recovery rate.

Today, the Shenglong Textile Group, which has gone through twenty years, has developed into a large conglomerate under three subsidiaries and a branch.

The group has 80000 spindles of normal operation, forming a comprehensive large-scale processing private enterprise which integrates cotton acquisition, processing, spinning and sales. The total investment of the group is 220 million yuan, the total assets are 199 million 280 thousand yuan, the annual production capacity of cotton yarn is more than 18000 tons, and the annual production of 5000 tons of lint is.

Over the years, the company has been creditworthy by the Agricultural Bank of China.

The provincial branch is rated as "AA grade" credit enterprise, awarded by the Heze Administration for Industry and commerce "abide by contracts and credit enterprises", and is awarded the title of "excellent member enterprise" by Heze Federation of industry and commerce.