The Two Venture Of Private Enterprises Dare To Challenge International Brands.

"Take the initiative to carry out joint equity restructuring" and "dare to be internationally renowned." brand Before "class practice", "to find a" pick fault "people. Recently, a famous economist, special researcher of the State Council Counselor's office, Bao Yujun, President of the China Federation of private enterprises, gave a wonderful speech on the two pioneering work of private enterprises.

Days are outdated, asset restructuring

"When the days are relatively good, enterprises can see the right time, and actively carry out joint reorganization of equity and property rights with peers, enterprises and industrial chain upstream and downstream enterprises." In the view of Bao Yu Jun, the state relaxes the threshold of private capital access to seven investment fields, which will bring huge market space to private enterprises.

There will be more and more private enterprises in the fields of railways, financial services, communications, education, medical and health, municipal utilities and new energy. Bao Yujun said: "in terms of the size of most enterprises in Quanzhou, the volume is not big enough, and it is still difficult to enter these fields. The re shuffling combination is a feasible way for Quanzhou enterprises to enter these investment fields to find business opportunities."

"Information from some brands in Jinjiang and Shishi shows that under the circumstance of poor global economic environment this year, compared with other provinces and cities, the growth of Quanzhou enterprises in export and domestic market is relatively steady, and many entrepreneurs say" life is better. " Bao Yujun believes that in the case of small and medium-sized enterprises in Quanzhou with certain strength or even superior ability, they can take the initiative to carry out equity restructuring and form a scale. "It can be a combination of large enterprises and small and medium-sized enterprises in this industry, or cooperation between small and medium-sized enterprises." If we wait for an enterprise to "get through the day" and then think of asset restructuring, we will be passive.

　 Dare to "teach the door to the trick" before the international famous brand

"Recently, some photovoltaic enterprises in China have been investigated by the EU's" dual anti "technology, which is the consequences of the price war when the relevant enterprises are going out. Bao Yujun said, "Kangnai skin." shoes The example of opening a shop may bring some reference to Quanzhou enterprises to take the road of internationalization.

In 2001, at the beginning of China's accession to the WTO, Kangnai opened its first store in Paris, France. More than 10 years ago, in the US, Italy, Spain, Germany, the United Kingdom, Holland, Australia, New Zealand and other countries, Kangnai stores can be seen in busy neighborhoods.

"Dare to do something in front of the international brand door" is not only a competition, showing the strength of Chinese products, but also elevating their products, brands and international brands to the same level. Bao Yujun said that Anta, XTEP, PEAK, 361 degree and so on have been arranged overseas, and the rapid expansion of Quanzhou's sports brands abroad is particularly eye-catching. "In the future, Quanzhou enterprises should identify their respective market segments and produce products closer to the people's livelihood in terms of business innovation and channel construction."

Find an old man wearing a leather cap.

In his speech, Bao Yu told a story about "old man wearing a hat with leather cap" to Quanzhou Enterprises: a boss of a famous company hired an old gentleman wearing a cap and a hookbag. The old man wandered around the factory building and office every day. Later, he was told that he chose to "pick holes" in the enterprise. What problems, quality of the products, the enthusiasm of the workers in the workshop, the attitude of the employees, etc., he saw them in his notebook, and reported them to the boss one by one.

"Private enterprises, whether going out" or expanding the domestic demand market, are a "losing battle". We must have a strong sense of risk prevention and have a sound credit management system. Therefore, enterprises may wish to find themselves an old man wearing a leather cap. Bao Yujun said that in recent years, some domestic enterprises, especially individual food enterprises, have been exposed to the problem of product quality and safety. No matter how big the enterprise is, they often fail because of an event.

"In fact, many enterprises do not lack the complete mechanism of quality control and risk prevention, but why there are still major quality problems, the key lies in the fact that the credibility and quality of enterprises decision-makers and employees are not tight enough, and that there are sometimes one or two loopholes that will not have big problems, but the accumulation of small holes will become a big problem." Bao Yujun believes that private enterprises should always be honest and trustworthy from top to bottom. risk The consciousness of prevention lies in a "old man wearing a leather cap" in his mind.