Technological Innovation Makes Datang Socks Industry Break Through From Low Added Value.

"Datang hosiery machine rang, the world a pair of socks", a few years ago, reporters to Datang town interview, the town responsible person told reporters: "Datang annual socks about 10000000000 pairs, if each

If the son can increase the added value of 0.10 yuan, it will bring huge economic benefits. This is the direction that Datang socks industry should strive for.

In the first half of this year, Datang produced a surprising report card: from 1 to August, the socks industry and related industries achieved self operated exports of US $430 million 850 thousand, an increase of 18.63% over the same period last year.

More gratifying is that in the first half of this year, the total output of socks in Datang socks enterprises decreased by 400 million pairs, but the profit increased by 60 million yuan.

This increase shows that Datang socks enterprises are stepping out of the dilemma of low value-added.

Technological innovation makes the added value of products double.

Since last year, the international situation is unrest, the European debt crisis spread, the export situation is not optimistic, but the domestic silver tightening, the rise of labor cost and the higher factors of the RMB exchange rate have caused certain pressure to the stocking industry. Facing the difficulties, the Datang stocking enterprises have not withdrawn and chose the positive response. Many socks industry enterprises accelerate the pformation and upgrade, raise the grade of the products, and set off a boom of technological innovation and technological innovation.

According to statistics, since the beginning of this year, there are 55 industrial upgrading projects in the new Hosiery Industry, with a total investment of 3 billion 200 million yuan and 10 thousand sets of imported equipment, including more than 2000 sets of automatic high-speed stocking machines.

Hai Xun group's total investment of 3 billion 200 million yuan melt polyester direct spinning production line, Zhejiang socks industry Co., Ltd. total investment of 720 million yuan stockings production line, Huahai group's total investment of 700 million yuan spandex production line and other key billion yuan technical pformation projects, all around the socks industry chain upstream and downstream, all of which will lead the Datang socks industry to further high-end and strong in the future.

At the same time, after many years of layout, Datang Hosiery Industry Cluster has formed a relatively complete industrial chain, such as raw materials, hosiery machines, production, packaging, sales, logistics, and market platforms. This also saves the production cost of Datang socks enterprises by about 30% compared to other regions.

In addition to firm technological innovation, product innovation has greatly increased the added value of socks.

Ma Senyong, chairman of SW Knitting Co., Ltd., told reporters that a pair of common socks sold for only $0.25 abroad, and they produced a dry crack gel moisturizing knitted stockings. The unit price was $2.5. When the product was launched, it received a $10 million order from WAL-MART. In the first half of this year, the export of foreign trade increased by 150%.

Speaking of Mason Yong and his knit knitwear, the colleagues in Datang town said, "there are ideas, love innovation."

Mason Yong has a mysterious plastic bag containing many samples of innovation and creativity that he and his R & D team are building.

During the interview, the first thing that Mason Yong took out of this bag opened his eyes to reporters. A pair of gloves that were not gaudy, but the fingers of thumb, forefinger and middle finger were different in color.

"This is not an ordinary glove. It's called I glove. It's a special touch screen glove."

Ma Senyong said that with the popularity of touch-screen electronic products such as apple mobile phones, wearing ordinary gloves can not touch the screen products, especially in winter outdoors, it is easy to freeze hands.

Mason Yong and his R & D team quickly thought of that.

According to the usage habit of these products, the touch screen type gloves made of conductive material from the fingertips of thumb, forefinger and middle finger can enable people to operate the touch screen electronic devices smoothly while wearing gloves.

Mason Yong also took out a pair of products called "anti cracking colloid moisturizing knitted socks". This kind of socks added a layer of silica gel to the easily cracked parts of the heel. It contained vitamin E, aloe vera, pearl powder and other nutritious ingredients. It can prevent cracking in autumn and winter.

A pair of ordinary knitted stockings are exported at a price of only $0.25, and the socks cost up to 2.5 dollars and the selling price has increased by nearly 10 times.

Seemingly tiny new ideas actually contain 5 patent technologies.

In April this year, the anti cracking colloid and moisture resistant knitted socks developed by SW knit were authorized by the national new practical patent. The formula was authorized by the national invention patent, and the product was ushered in the order of 10 million yuan of WAL-MART at the first launch.

"To sink down, it is not difficult to innovate. Any small link, if you study hard, will have unexpected gains."

Mason Yong said that after the financial crisis, he was more of a "obsession" in innovation and research and development.

Since last year, only 25 patents have been granted in only one year.

The growth of exports stems from the launch of many new products. In the first half of this year, the export volume increased by 30% in the first half of this year, and is expected to reach 90 million yuan this year.

Many enterprises are speeding up the pace of innovation as well as knit knitting.

Zhejiang Xin Yi socks Co., Ltd. independently developed a new material to achieve the standard of making bulletproof clothing. Using this material to make socks, it is more than 10 times stronger than ordinary socks, and the price of each pair is as high as 150 yuan. The "space socks" developed by Zhejiang Shengfeng Knitting Co., Ltd. is an attempt to unite Zhuji's local pearl and socks two industrial clusters, selling 60 yuan for each pair.

Reporters learned that from cotton, linen and bamboo to soybean fiber, pearl fiber and other raw materials applications, from warm to health care and other functions of the development, from baby socks, socks for the elderly to sports socks, casual socks, cartoon socks, fashion socks and other consumer segments.

Constantly innovating products and making socks that others do not have become a bright spot in the pformation and upgrading of Datang socks industry.

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Government guidance has made socks enterprises benefit greatly.

The support and cultivation of the socks industry for many years has also benefited the socks enterprises.

Government departments and associations played an active role in the upsurge of foreign trade in Datang socks industry.

In the face of difficulties, we should thoroughly carry out the tracking system of team members' contacting enterprises and key projects, carry out confidence, send policies, send information, send funds and service activities, and guide enterprises to become bigger and stronger in the real economy.

In May, the town government launched a "2012 training in Europe's special topic business", so that foreign trade enterprises can better understand how to deal with the European market under the current situation. Since last year, the town government has also set awards and bonuses to reward those enterprises that have reached a certain volume of export trade.

The city Hosiery Association has formulated the standard of hosiery alliance to reduce low price competition and disorderly competition.

The Municipal Bureau of foreign trade and economic cooperation has issued early warning for foreign trade in socks industry, and reminded foreign trade enterprises in time.

In June this year, the Datang town government also organized 23 international socks production enterprises in Paris, France.

The exhibition was held in the exhibition of "Datang Hosiery Industry". This is another exhibition held in August 2010 after organizing the 43 hosiery enterprises to hold the exhibition in the United States. The international popularity of the "Datang Hosiery Industry" was further expanded through overseas exhibitions.

As of 2011, Datang town has successfully held the 10 stockings fair, and the eleventh Sox Expo will be held next year as scheduled.

"One inside and outside, continuous Exhibition" has become the basic mode of the exhibition held by Datang town Party committee and government.

Datang town Party committee and government not only work hard on the overall brand promotion, but also timely guide and timely follow up in park construction, public service construction, market system construction, project introduction, science and technology innovation, policy service system and so on, and do well in pilots and escorts of Datang socks industry.

At the same time, as industrial clusters, from raw materials, hosiery machines, production, packaging, sales, logistics, and market platforms.

It has formed a complete industrial chain with more than 6000 enterprises.

In this way, the cost of Datang hosiery enterprises is about 30% less than that of other regions.

Sanet socks general manager Luo Ji Da said: "the company exports 300 million pairs of socks annually, relying on the surrounding more than 300 enterprises to do processing and matching.

It is hard for any other place to do this.