Traditional Advantages Return To The US Electricity Supplier Brand To Launch Entity Stores

BaubleBar has established loyal fans in the past 2 years.

some

People are used to looking for fashionable, reasonably priced Jewelry through BaubleBar.

In October 17th, BaubleBar will invite consumers to personally experience the jewelry products of the company.

At Manhattan headquarters in New York, the company opened a 500 square foot exhibition hall THE BAR.

This means a return to a traditional trend.

Since the birth of the Internet, traditional entity retailers have opened online stores.

And on the Internet

Sales are growing faster than other types of goods.

According to eMarketer data, the scale of the US market will reach US $40 billion 900 million in 2012.

But until recently, online retailers rarely set up physical stores.

At present, however, this trend is changing.

Many digital brands created by entrepreneurs are developing offline businesses.

They know that the Internet has brought huge opportunities, but the traditional shopping experience is still a market that can not be ignored.

Data show that 80% of the pactions are still under the line.

Warby Parker, a fashion eyeglasses manufacturer, has recently opened an exhibition hall called SoHo, which has pformed a school bus into a mobile store and will go to 9 cities in the next 6 months.

In addition, the company has opened exhibition halls in 9 cities, including Losangeles, Chicago and Philadelphia.

Last autumn, the Internet fashion brand Bonobos, the main male trousers, opened a Guideshop store in its headquarters.

In April this year, the company received a $16 million 400 thousand round of financing from the retailer Nordstrom and agreed to sell it in its 69 stores.

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Bonobos has also opened Guideshop stores in Boston and Palo Artaud, and the Chicago store will open in October 15th.

Forrester analyst Suchalita Mulpuru (Sucharita Mulpuru) said that such a strategy is reasonable, because the current real estate prices are very low, and the electricity supplier companies have substantially reduced the cost of inventory.

Mulpuru said: "this is just some small moves.

If they succeed in the end, they will expand elsewhere.

BaubleBar also hopes to adopt this model.

The company's founder Daniela Jacobovskiy (Daniella Yacobovsky) and Amy Jain (Amy Jain) are 30 years old.

When they were two years old at Harvard Business School a few years ago, they came up with the idea of creating a jeweler to sell necklaces, earrings and bracelets at a price of 20 to 120 dollars.

They note that consumers do not care much about jewelry brands.

Commodities are quite different.

Therefore, BaubleBar relies on profit margins instead of sales to compete.

In the hundreds

After the meeting, Jacques Boff J Ki and Jen chose to sell products through the Internet.

This helped the company bypass the middlemen, thereby reducing the terminal price and helping designers get more revenue.

BaubleBar began to provide services in January 2011, mainly through the development of household registration tablets.

The company has received $5 million 600 thousand in financing and 100 new products a week.

Jacques Boff J Ki and Jen now hope that the quick update of the professional properties of goods and products will help BaubleBar's physical store succeed.

In addition to THE BAR, they also plan to set up a nationwide store that meets consumers' tastes throughout the country.

For example, if a fashion blogger in Atlanta is discussing accessories with rivets, the company will be able to launch such products in a matter of weeks.

In the future, there will be more electric business websites adopting the same pattern.

Even to the extent that

It is also possible to set up offline stores.