The Main Reason For Jinjiang'S Development Of Its Own Brand Is The Mainland Market.

It is easy to see the rise and fall of footwear industry. The main producing area of mainland sports shoes and casual shoes is Jinjiang, and the origin of women's shoes and men's shoes is in Wenzhou, Zhejiang.

Over the past two years, Wenzhou's economy has encountered twists and turns, shoe machine purchases have declined, and Jinjiang's growth has slowed down.

According to Wang Xinghua, Jinjiang

The production capacity of the whole continent is the first, estimated more than 1000 production lines, but in recent years, the pformation and upgrading from production to service development, while taking into account sports goods and sports and leisure clothing, to create an international professional market.

After the signing of ECFA between the two sides of the Taiwan Strait, the Taiwan machine tool entered the mainland with tax concessions, and the shoe making machinery industry only benefited from the needle machine platform. "But the Taiwan shoe making machinery industry has been developing to the mainland more than 20 years ago, and it has come early." Yang Guangli said that the shoemaking machinery industry is mainly concentrated in Guangdong area, so there is little benefit, but on the contrary, it may attract salmon to return home.

He said that these shoe machine enterprises in Taiwan have good supplier of spare parts, which can provide effective guarantee for the quality of shoemaking machines. At present, shoemaking machines are developing towards energy saving, carbon reduction and labor cost reduction. The trend of automation also makes the industry more eager to return to Taiwan, making use of advantages to design competitiveness to enhance competitiveness.

Recently, the China Jinjiang international shoe spinning City project, which was built with RMB 8 billion yuan, was built in the Chen Dai town.

The total planning area of the project is more than 2500 mu, which integrates product display and trade, information release, industry consultation, logistics distribution, exhibition promotion, electronic commerce and other functions. The annual turnover is expected to reach RMB 120 billion yuan, and solves the employment population of 150 thousand. It will become the trade and distribution center of the largest, most comprehensive, latest sports shoes and footwear materials, shoe industry machinery and footwear related industries in China and the Asia Pacific region.

Wang Maoquan said that the project will help to consolidate the dominance of Jinjiang footwear industry.

According to him, Anta Jinjiang has successfully acquired it last year.

The famous brand FILA, the shoe industry in Jinjiang, has shifted from labor-intensive industries to technology intensive and capital intensive pformation.

Wang Maoquan revealed that Jinjiang, in cooperation with the pformation and upgrading of the footwear industry, is working with the Ministry of Commerce of the mainland and using the European debt crisis to acquire more famous brands in Europe and let Jinjiang shoe enterprises pform their shell.

But there are few international brands in Taiwan's shoes industry, and now they serve mainland brands.

In fact, Taiwanese shoe factories across the mainland helped Nike and Adidas foundry in the early years. Now they are helping Lining, Anta and other mainland shoe brands.

In recent years, Jinjiang has gone out of its own brand road, the main reason is that the mainland market is huge. Even if many brands divide the market, the output value is still amazing.

Now that Jinjiang's shoe brand is upgraded to sporting goods, combining with textile and sporting goods to internationalize, this is the envy of Taiwan businessmen.