Adidas Joined Hands With All Enterprises To Support China NBA 2012.

In October 11 and 14, 2012, the NBA champion Miami heat and Losangeles Clippers will compete in Beijing and Shanghai for the summit. This NBA China tournament will be coming from

Unprecedented support from partners.

Adidas, China Mobile communications, Dongfeng Fengshen, United Arab Emirates, Gatorade, Harbin beer, Mengniu, SAP, Sprite, Subway and VISA will host abundant fan activities, media promotion, prize shopping and retail promotion activities. These activities will provide thousands of lucky fans with the opportunity to watch the games on the spot, and let millions of fans feel the charm of NBA.

"We are very grateful to our outstanding market partners, who have held various creative activities.

These activities will further promote the development of basketball and provide the fans with the opportunity to experience NBA wonderful and happy, "NBA China CEO Shu Dewei (DavidShoemaker) said.

"The activities organized by the market partners have reached unprecedented depth and breadth. Thousands of fans will have the opportunity to watch them on the spot through extensive promotional activities.

Shanghai China NBA 2012. "

This year, NBA China will also work with China Mobile communications, Sprite and Gatorade to host the first "fan day" event.

In October 13th, the "fan day" event will be held in Shanghai Oriental Sports Center. This event will provide more fans with the opportunity to experience Chinese matches.

Fans will enjoy plenty of basketball and entertainment performances, including the opportunity to watch the open training of the heat and Clippers on the spot.

NBA legendary stars, cheerleaders, mascots and dunk teams will also take part in the fans' Day activities, bringing authentic NBA performances and entertainment experiences to the fans.

At the same time, fans will witness the last 20 shots of the "million shots" finals brought by Gatorade. The "million shots" is a national fitness campaign and a healthy lifestyle promoted jointly by the Shanghai Sports Bureau and NBA.

Adidas has held a China promotion campaign in some of its main markets.

Fans who bought Adidas basketball products were awarded tickets for the NBA China match in 2012; Adidas will set up a NBA store booth at the two sports venues held by the Chinese competition, and fans will have the opportunity to buy the official licensed products of NBA China in 2012; Adidas will compete in two Chinese competitions respectively.

During the pause time, the T-shirt will be distributed to the fans.