Depth Analysis Of The Promotion Of Clothing Enterprises

Not a few

As long as sales decline, the first thing to think of is to organize clothing sales promotions.

Because clothing sales can quickly see the effect, can create a prosperous scene of the clothing market.

From the perspective of garment enterprises, the basic reason that many garment enterprises are keen on the promotion of commercial clothing is: managers of garment enterprises look forward to the immediate effect of the clothing market.

This is the most effective magic weapon to solve the problem of sales volume in the short term. Managers think this is based on the pressure of the board of directors and also on the basis of their own ability. Therefore, there is no deep understanding of the promotion of clothing. First, I have helped many listed companies on the promotion of fast moving consumer goods. I find that most managers eat the most clothing promotions, but there are still some misunderstandings about the promotion of clothing. Here, I make a simple analysis of the promotion of clothing from another angle.

The purpose of Clothing promotion is not only to improve clothing sales, but the improvement of sales volume is not necessarily the best way to measure the effect of Clothing promotion.

After all, clothing sales are the result of overall marketing efforts. Clothing promotions certainly have the power to promote clothing sales, but it is hard to measure how much they merit. The promotion of sales volume to clothing promotions may overestimate their power and ignore the power of other marketing elements.

Surveys show that visibility increases faster when advertising costs increase than clothing promotions.

The same clothing market investment will be more effective in advertising than clothing promotion.

That is to say, if you want to improve the visibility of products, you may choose to advertise better. From another angle, clothing enterprises can only spend money on clothing if they want to spend money, but it is not difficult to promote consumers' first consumption through clothing promotion, but to remind consumers to buy further, they still need the help of advertisements.

When I was doing product promotion, many people supported clothing.

Activities, that the focus should be on clothing sales promotions, some executives disagree, support clothing promotions, people say, the effectiveness of Clothing promotion is: if we first change people's behavior, their attitude will also change.

The loyalty of such products must be based on positioning.

Only positioning can be avoided.

If the clothing market share of garment enterprises has dropped, in most cases, clothing enterprises should insist on strengthening their brand, and Clothing promotion can not make the brand more stable. Instead, they will dilute the brand while facilitating the growth of short term clothing sales, and will make consumers think the brand seems too eager to do business.

What is the advantage of brand at this time? If compared with the competitive brand, the product is not so excellent, and some are not even better than the competitive brand. Then only advertising can replace the product to reshape a clear image and give consumers the reason for repeated purchase and use.

And Clothing promotion will only make products look cheaper.

We must know clearly about the pros and cons of clothing sales promotion. Since everyone is keen on Clothing promotion, consumers have been relying on it since then. Especially for many consumer goods, consumers now begin to acquire the habit of buying goods until they are discounted.

For businessmen, they did not think of it. Of course, they have little influence on products with certain brand influence.

Any clothing promotion should be based on enhancing customer loyalty to the brand, that is, clothing sales to face loyal customers, to provide them with the greatest consumption value, to meet the needs of customers who are not easy to bring profits, but not fully meet the needs of loyal people who can bring more profits, is a great waste of resources of garment enterprises.

Therefore, clothing companies design clothing.

Incentive scheme, and prevent customers who can not bring profits to garment enterprises to receive awards, so as to save incentive fees.