Choosing A Good Business Circle Is The First Step In Running A Clothing Store.
A clothing store must have a business site, and the first step in determining the venue and layout is to determine the business area and then the location of the clothing store. What is business circle? Business district refers to a square area formed by extending the distance from the location of clothing shops to the core. It is a geographical area attracting customers by clothing shops. It consists of core business circles, sub business circles and marginal business circles. The core business circle is nearest to the commercial clothing store. Recently, the customer density is the highest. It accounts for about 50%-70% of the clothing store customers. The periphery of the core business circle is more dispersed and the market share is relatively low. Generally speaking, Trading Area There are four forms:
1. business district. It is a concentrated area of the business sector. It is characterized by a large floating population and bustling shops.
2. residential areas. It is a centralized residential area with at least 1000 households. The consumption habits and consumer groups are stable, and the purchase rate of convenience articles and household goods is higher.
3. cultural and educational areas. There are large, middle, primary schools, hospitals and so on. The consumption group is mostly students, patients or patients' families, and the consumption amount is not high. Couture Leisure food, cultural and educational supplies, the purchase rate is higher.
4. office area. The district is an office building. The consumption habits of the office area are convenient, the population is large and the consumption level is high.
5. mixed area. There is a single consumption characteristic and diversified consumption habit in the mix of residence business and mixed residence. After determining the business circle, the entrepreneur must next determine what area in the business circle to determine a clothing shop site, so it can be said that the better the geographical location of the clothing store is, the more passenger flow and the stronger the peripheral consumption ability, the better your business will be, because the advantages and disadvantages of geographical location are directly related to your business scope. Residential areas, downtown areas, cultural and educational areas, mixed areas, and all types of regions have opportunities for survival and development of enterprises with different business scope. That is to say, entrepreneurs should be guided by their own business objectives. Management Content, choose suitable areas with their own conditions.
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