How To View The "Loss Making" Promotion Of Clothing Business

According to public information, a certain Clothing brand The new garments are imported from abroad, and sales in the world have reached 11 million last year, but they are rare in China. The partner is a world-renowned international textile giant. In view of this, the cost of the product is not low, plus the free freight that it is implementing, which is sold at a price of 39 yuan, which is basically a loss making business.

Businessmen do not have fools, and this is obviously also "the intention of drunken men is not in wine". Some clues can be seen if the practice of "68 yuan early experience" when connecting men's shirts. Once with men's shirt 68 yuan experience price, the rapid occupation of the market, and successfully embarked on the way beyond the PPG. Since then, there are 68 yuan shirts on the website, most of which are over 100 yuan.

The suspender can be seen as a signal to march into the women's clothing market. Obviously, we are looking forward to successfully entering the women's clothing market by copying the "68 yuan shirt" mode. At the same time, the other high-end women's clothing store in the shopping mall seldom offered promotions before the consumers were given the same clothing brand after they consumed the full amount. Some clothing businesses are also using bundled sales mode. In a shopping mall, a clothing brand children's wear store can receive children's hat when spending 400 yuan. This may be its new growth point.

With the popularity of the clothing network direct selling mode, it has become the imitation object of many latecomers. As a leader, such a gift is the same as the full amount of coupons in the price, but not only can it match the clothing, but also satisfies many of the early products. Price The needs of customers who are not yet ready to start have a good market reaction after launch. Many consumers are not interested. Miss Zhang told reporters that she saw a brand-name down jacket when she was shopping the year before last, but she bought it because of the low price of anti season sales, but she only wore it two or three times last winter. Obviously, I do not want to eat. Expanding product lines and creating new profit growth points is an important measure for its second spring development. In this way, the 39 yuan "suicide" price is not difficult to understand.

Pie or trap. When it comes to low prices, it has to remind people of such words as "competition" and "price war". In various industries, it is not difficult to find examples of low price and deep price war traps, and finally defeat the shopping malls. Seems to have a hunch for cheap traps. There have been three years of entrepreneurial experience. At the beginning of its creation, it was clear that it should be established as a clothing and clothing brand. Clothing brands have obvious evasive advantages for price war.

As a matter of fact, although it was launched at a low price at the beginning of its creation, in April 2008, it announced the realization of a single month profit. Consumers are interested not only in price, but also in clothing styles and clothing brands. In previous years, the anti season promotion of large-scale clothing has been "down". Merchandise in the mall Loss making promotion In order to win the market, we must enhance the clothing brand and grade. The distance was only half a year old. Jingdong and Dangdang, the B2C counterparts, are much older, but they are far more sensitive to price.