Shop Location Method For Clothing Management

The location of a clothing store is usually regarded as one of the three main resources of the clothing store.

The success or failure has a decisive influence.

"Wine is also afraid of deep alley". If the location of the store is not properly chosen, good products and good services will not be able to be displayed due to geographical constraints. Even if you are a good manager, customers will still not come to consumption.

The article begins with a brief analysis of the location of shops, so as to discuss with them and make progress together.

The location of a clothing store is usually regarded as one of the three main resources of the clothing store. The ideal location of the clothing store has a decisive influence on the success or failure of the business.

The ancient cloud "good birds choose wood and live", which is another implication in modern commodity society.

If we have goods in hand, the personnel will be in place, but if we have a problem in the location of the shops, we will find that the good birds can not find a suitable tree to live in. The end result is the exhaustion of energy.

The location of shops determines the number of shops and the sales volume of stores.

There will be many unpredictable variables in site selection.

Therefore, we must learn to find subtle differences in a business circle.

For example, different directions, different local main buildings or different terrain, and so on, often affect the turnover of the shops.

Usually, it is best to cross the traffic lights at the traffic lights, because it is convenient for customers to enter, without causing congestion and congestion at the entrance of shops.

Different cities have different advantages and disadvantages. In the northern cities, if the store faces the wind (usually northwesterly) and the winter wind is constantly attacking, the customers will be driven away. Therefore, the location of the draught must be carefully chosen.

Some shops have trees, buildings and so on. These obstacles may affect the visibility of the shops, thus affecting the passenger flow.

Because of this, we have to gain the greatest advantage in position by subtle contrast.

Why should we pay so much attention to store location?

(1) shops have larger investment and longer periods.

The choice is related to the future of the shop.

Whether the shop is rented or owned, once the operation is confirmed, a large amount of capital will be needed to build the shop.

However, when the external environment changes, the shop location can not be adjusted at any time, just like people, money and goods.

Once the location of a clothing store is determined, it is similar to a sunk cost. Therefore, it is necessary to plan carefully and thoroughly investigate the clothing store site before making proper arrangements to provide the best choice.

(two) the determination of the location of a clothing store is an important reference for businessmen to formulate business objectives and business strategies.

Each region has its own characteristics in consumer culture, population composition, traffic condition, municipal planning and so on. These characteristics restrict the customers' source and consumption characteristics of shops in this area, and the choice of store varieties, commodity prices and promotion efforts.

Therefore, when formulating business objectives and business strategies, operators must consider the characteristics of the location of the shops and make the formulation of goals and strategies more realistic.

(three)

The store site is an important factor that affects the economic efficiency of the store.

"When the weather is not as good as the land", the choice of clothing store locations is appropriate, which means that businesses have superior geographical advantages.

In the same industry clothing store scale, commodity composition and marketing service level is basically the same situation, advantageous clothing store location will undoubtedly occupy a larger advantage, and can bring good economic benefits for businesses.

Therefore, in the process of analyzing the economic benefits, we must never neglect the influence of the shop location.