Brand Name And Non Brand Matching Of Clothing Management Skills

Many people are beginning to choose whether to choose the agent brand or not.

Very entangled, the heart is full of contradictions. It can be said that this problem is related to the overall situation and is the first strategic issue. At the same time, it also determines the success or failure of opening a shop, whether the investment can be rewarded and how much returns it can receive.

Therefore, whether a famous brand or a non brand name should be the principal concern of clothing agents is the trick: neither brand nor non brand name, but should be combined with each other skillfully.

"Acting clothing brand products and non clothing brand products are also pros and cons," especially for small and medium-sized agents who are not strong enough to resist risks.

Acting as a well-known clothing brand product, it can easily attract eyeballs and gather popularity. It has obvious advantages in winning the subscription rate and awareness of consumers.

As a successful agent of many world-famous clothing brand managers, Xu Duo believes that clothing, leather shoes and other industries, decades of clothing brand has been the world.

To create its own clothing brand, it is necessary to invest a lot of energy and pay a lot of money. Acting as a well-known clothing brand is a shortcut. It can save a lot of work to get products from other people for decades or even hundreds of years.

But the shortcoming is that the famous brand products do not have high gross profit margins and small profit margins for small and medium-sized agents.

Most of the famous brand enterprises are meticulous in matching the strength matching agents, while small and medium-sized agents tend to belittle or even ignore them, so that small and medium-sized agents are "hot face sticking to cold buttocks".

In many cases, small and medium-sized agents have to bear the harsh conditions of compulsion in the face of clothing brand enterprises. Their roles are relatively weak and have little power to speak.

But from the perspective of the entire value chain, the distribution of clothing

Products can enhance their persuasiveness in the industry.

When negotiating the retail terminal, it can turn the weakness into a strong one, and acquire resources through the retail terminal to enhance the right to speak.

Therefore, there are many agents, in the case of meager profit or even not making money, will also choose agents brand, in order to earn popularity.

And the unnamed clothing brand products do not earn money.

Because consumers' recognition of non clothing brand products is low, such enterprises themselves will be realistic and reasonable positioning. The biggest magic weapon they attract small and medium agents is large profit margins, good service attitude, logistical support and distribution.

"No profit can not rise early, and driven by interests, small and medium-sized agents are also very willing to do such a business.

But there are also drawbacks. These products without clothing brands are hard to attract attention and gather popularity.

The distributor of non mainstream products has a very low status in the business world, and has few voice in the value chain of competitors and upstream and downstream enterprises. "

It seems difficult to balance the game between agents or non famous brands, making money or earning popularity.

It is suggested that, strategically speaking, the two should keep abreast of one another, and they should not be partial.

For small and medium-sized agents, with a few high-profile clothing brands with most unknown clothing brands, with a few high-profile clothing brands to set up images, stabilize cash flow, and rely on more unknown.

Making money is better.

The mutual cooperation between the two has not only satisfied people's needs, but also met the needs of making money.