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    How To Manage Garment Enterprises Well In The Industry Crisis

    2012/10/15 11:14:00 33

    Clothing IndustryCrisisBusiness Model

     

    According to the latest clothing industry report, they will look for, accept and adopt new clothes.

    business model

    Those factories and distributors who have not fallen down in the financial crisis but are seriously affected, are reflecting on the existing business models, looking for, accepting and adopting new business models.

    The world is changing, and the business model of clothing is changing quietly.

    The clothing industry has fallen down to more than ten thousand factories and distributors.

    Some of them just leave the garment industry temporarily and come back after adjustment. They will rarely continue to operate according to the original mode.


    Many people have been sticking to the solid channel of stalls, giving full play to the expertise of copying, taking advantage of the speed advantage and parity advantage, and taking goods through e-commerce platform. As far as I know, individual stalls can take up one hundred thousand items in one month, and tens of thousands of pieces can be launched in one month.

    In the communication with the post-80s netizens, they felt that some of them were pessimistic. They generally believed that the reality would make the entrepreneurship and employment environment of the post-90s more brutal. When it comes to capital and resources, 60 and 70 would have an advantage.

    The overall impression of Guangzhou's clothing industry is that it sticks to traditional channels, and even many people are very resistant to e-commerce.

    In fact, the situation is changing, and more and more people are involved in e-commerce. In the next 35 years, this change is swift and violent.

    I think the reality is not so.


    First, the older generation is more conservative in adhering to the traditional business model, and the new generation is more receptive to new things.

    Metabolism is not only a normal physiological phenomenon, but also a normal market phenomenon.

    Looking around, there are more and more commercial stars emerging after 1980s.

    It is inevitable for new things to attack tradition and even replace tradition. What we lack is not opportunity, but lack of courage, confidence and ability to seize opportunities.


    Second,

    crisis

    Business opportunities.

    After 80 and 90, we must remember that every crisis is our own opportunity.

    In the crisis, a large number of old people have fallen down, and there are more opportunities for the new generation to stand up.

    No one wants to have another 08 years of financial crisis. But after 80 and 90, they have advanced sense, keen touch and quick step. They can take the initiative to accept new things, adopt new business models, create crises for traditional business models, and jointly promote the development of the garment industry.


    There has always been concern about e-commerce, concerned about Taobao and Alibaba. He saw this post on Taobao, found this netizen, and then found me.

    He said that he had a company there, doing Taobao's major underwear, and his business was very good. He was very touched by him.

    It is said that the boss of the company is close to 70 after 80 years, and the turnover of his Taobao mall in 2009 amounted to eighty million yuan.

    Also hope that through e-commerce platform, do their own goods, create their own clothing brand.

    To make factories is to grow vegetables.

    Women's clothing brands must start small and grow bigger.

    It may be that investors believe that the part of the early stage clothing brand accumulation and market cultivation is playing a little game and not playing with him, so they want to achieve the goal through capital strength.

    The result is more haste and less speed.


    If the boss registers an exotic brand in foreign countries and adds proper speculation, it may still have some attraction.

    But he registered a Chinese trademark in China and set up shop in a star rated hotel.

    The consumer group at this level is very concerned about the clothing brand, and often studies how it may be interested in an unheard of domestic clothing brand. In order to enhance the independent innovation ability of the garment industry and absorb the ability of re innovation, we should increase investment in scientific and technological innovation, and improve the overall scientific and technological research and development level of the garment industry.

    Garment industry

    Scientific and technological innovation atmosphere, improve the pformation speed of scientific and technological achievements, and improve the application rate of innovation and technology.

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    Read the next article

    October 15, 2012 Institutional Watch - Cotton Futures

    The three tier structure of cotton prices in China will not change until the global demand for cotton has improved significantly. We maintain the idea that cotton prices will run at a low level for a long time. On the other hand, we suggest that we should focus on the idea of lowering prices at the time of purchase and storage.

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